AdExchanger reposted this
At AdExchanger’s Programmatic I/O, our Chief Strategy Officer Kenneth Suh joined Kelly McMahon, EVP of Global Operations at LG Ad Solutions, to discuss how the value of CTV is evolving. With CTV now table stakes, competitive advantage comes from how brands apply data, measurement and the home screen to deliver performance and outcomes. At Nexxen, we’re advancing that shift through transparent data partnerships and solutions like Nexxen Discovery, helping advertisers turn insight into measurable impact—alongside partners like LG Ad Solutions who are driving innovation across the ecosystem. Watch the full conversation here: https://lnkd.in/etbBa_44