adidas

adidas Home of Innovation showcased products and cutting-edge technologies that will shape the future of sport.     Over the past two days, we welcomed more than 200 investors, analysts, and members of the media from all over the world to the Home of Innovation: a premium showcase offering a firsthand look at cutting edge concepts and products previously only seen by those involved in their creation.         Following an opening presentation from our CEO, Bjørn Gulden, attendees were invited to explore the Home of Innovation's showrooms and product demonstrations, where they got a close look at the future of sport alongside meeting the teams responsible for bringing our innovations to life.       adidas regional leaders and world-class athletes also played an integral role throughout the event, sharing firsthand insights, engaging in discussions, and offering perspectives from both the business and performance sides of the brand.      The collaborative and meticulous work of these teams − translating athlete feedback and rigorous testing into products designed for peak performance − could be clearly seen across our ADIZERO, CLIMACOOL and TECHFIT platforms, which help athletes to be the fastest across all terrains, stay coolest when conditions are at their toughest, and be strongest when it matters most.        Attendees were also invited to visit our Athlete Performance Excellence Center, which helps translate athlete insights into bespoke solutions and future products, and the adidas Archive, where nearly eight decades of sporting heritage continue to inspire the future of our brand.       The event brought to life what it means to operate as a global brand with a local mindset. Through conversations with our teams, attendees saw how global category expertise, local consumer insights, deep technical research, and athlete feedback come together to shape products and brand experiences around the world.          Our strategy is clear, our product pipeline is strong, and the opportunities ahead are significant.    Home of Innovation offers a closer look at how we bring this to life every day.        #HomeOfInnovation #FutureOfFast #FutureOfCool #FutureOfStrength #Innovation #Adizero #Climacool #Techfit 

Two footprints added to the adidas Walk of Fame – Sabastian Sawe and Yomif Kejelcha 🏆👣 Earlier this year, Sabastian Sawe and Yomif Kejelcha made history – within seconds of each other, they became the first two people to run a marathon in under two hours in an official race. Today, employees, friends, family, and other fans welcomed Sabastian Sawe and Yomif Kejelcha to our World of Sports campus as they added their footprints to the adidas Walk of Fame. We even had a surprise visit from Ole Einar Bjørndalen, a Norwegian athlete with 14 Winter Olympic Game medals, who marked this important moment with us. Sabastian and Yomif's footprints now have a permanent place at the heart of our headquarters, serving as a reminder of the dedication, ambition, and passion that drive sport forward. As a brand rooted in sport, we are honored to celebrate this milestone and recognize two athletes whose performances have become part of running history. Congratulations, Sabastian and Yomif. 👏 #adidasRunning #LondonMarathon #adidasAthletes

When Originals hits the streets of Bangkok 👖✨    For Denim in the Street, adidas Originals took over Song Wat, one of Bangkok’s most happening neighborhoods, where we welcomed partners, creators, commercial partners, members, and friends of the brand to celebrate self-expression through denim and street culture.    Joined by BamBam, the event showcased the energy and creativity that continue to shape Bangkok’s cultural scene.     That momentum is carrying forward, with the “BamBam Look” Denim collection already seeing strong demand following its launch.    At adidas, we help shape culture by creating spaces where communities come together and creativity thrives. When originality is given room to grow, it can inspire movements that reach far beyond the moment.    #adidasOriginals #Bangkok #Originals #BamBam  

Every breakthrough teaches us something new – introducing our most advanced race-day shoe yet 🏃➡️👟 We’ve just unveiled a new benchmark in running performance: the Adizero Adios Pro 5, inspired by the same innovation that powered the sub-two-hour marathon breakthrough at the 2026 London Marathon. Built by reimagining every major component of the shoe, the Adizero Adios Pro 5 combines cutting-edge foam, carbon, and lightweight construction technologies to help runners push for their fastest performances: ☁️ 12% lighter than the Adizero Adios Pro 4 💪 9% improvement in energy return 🪶 Average weight of just 177g 🔬 The most extensively tested and validated shoe in Adizero history Developed with insights from elite athletes, including marathon world-record holder Sabastian Sawe, the Adizero Adios Pro 5 reflects everything we’ve learned from helping athletes redefine what’s possible in distance running. As the Adizero franchise continues to shape the future of road racing, we’re eager to bring the innovations behind record-breaking performances to more runners around the world. 👀See the Adizero Adios Pro 5 in action at the Berlin Marathon.    👉Find out more here: https://adidas.pub/47bEn7N  #AdizeroAdiosPro5 #Adizero #adidasRunning #Running #InnovationInSport

How the Seoul 100K became more than a race🏃➡️🏔️    Last week, thousands of runners, supporters, volunteers, and visitors came together for the 2026 Seoul 100K, and adidas TERREX was part of the journey every step of the way.    As the official partner of Seoul’s largest international trail running event, we connected with athletes before, during, and after they took on the city’s unique mix of urban landscapes and mountain terrain.     Throughout race week, runners joined an adidas Runners shakeout run, met adidas trail running elite athletes, and came together at the Seoul 100K Expo for product trials, recovery experiences, personalized finish posters, and the TERREX Finish Bell.    On the course, runners also had opportunities to test adidas trail running footwear and access recovery experiences while navigating Seoul’s demanding mountain ridges.    🤝Our first partnership with Seoul 100K brought to life what it means to be a global brand with a local mindset. By celebrating Seoul’s unique running culture and helping more people discover the transition from road to trail, we continued our commitment to making sport more accessible, engaging, and rewarding.    We look forward to seeing where the trail leads next. 🍃    #adidasTERREX #Seoul100K #TrailRunning #adidasRunners #Seoul 

Three hot, local collaborations bring contemporary Indian style into the spotlight⭐👟 Recently, adidas Originals has partnered with three of India's most influential fashion and cultural voices to reimagine iconic silhouettes through distinctly Indian narratives. ✨ The Limited Edt India Superstar celebrated India's spirit of celebration, craftsmanship, and togetherness, transforming a global icon into a collector's piece inspired by the richness of Indian artistry. ✨ The Superkicks Samba Heirloom drew inspiration from the cherished tradition of passing down heirlooms across generations, honoring the memories, objects, and stories that connect us to our roots. ✨ The VegNonVeg Samba Mule reinterpreted the iconic Samba through the lens of the traditional Jutti, creating a silhouette designed for the fluidity of modern Indian life while celebrating the intersection of heritage, functionality, and contemporary style. While each collaboration tells a different story, they share a common thread: authentic cultural expression. Together, they reflect our belief that global icons become even more powerful when shaped by local perspectives, craftsmanship, and creativity. As a global brand with a local mindset, we're proud to showcase Indian culture not as inspiration from the sidelines, but as a driving force for design, storytelling, and innovation on a global stage. #adidasOriginals #Originals #India #adidasIndia 

The future belongs to those who are willing to learn, grow, and lead with purpose 🌟 This principle drives our bespoke Future Leaders Programme at adidas South Africa, designed to accelerate the development of emerging talent, unlock potential, and build a diverse pipeline of future leaders. Through mentorship, interactive learning experiences, and continuous development opportunities, participants gain the skills, confidence, and mindset needed to thrive in a rapidly evolving world. We are committed to creating opportunities for talented young professionals to bring fresh perspectives, challenge the status quo, and help shape the future of our business. By investing in people today, we are helping create leaders who will drive innovation, growth, and impact tomorrow. #ItStartsWithYou #inside3stripes #LeadershipDevelopment #FutureLeaders 

Every girl deserves the opportunity to stay in the game⚽🇯🇵 Football has the power to build confidence, create community, and help young people realize their potential. That is why we are shining a light on HER TEAM, an initiative created by adidas Japan and the Japan Football Association (JFA) to help more girls continue their football journey and stay connected to the sport they love. 🚨In Japan, one in five girls stops playing football by the age of 13, often due to limited opportunities.  💪HER TEAM was created to help change that by supporting the formation and growth of girls' football teams across Japan. 🙌Since launching in 2020, HER TEAM has helped establish and support 102 girls' football teams, creating opportunities for girls to play, develop their skills, build confidence, and experience a sense of belonging through sport. 🤝The initiative also brings communities together through football clinics, activations, and the annual HER TEAM Cup, while connecting participants with inspiring role models from the women's game. Today, we are excited to share the HER TEAM story on our HUB and celebrate the impact this initiative continues to create across Japan. 📖 Read more here: https://adidas.pub/4giWJJx #adidasFootball #HERTEAM #Football #GirlsInSport #SportForGood #JapanFootball  

“The success of adidas is not what happened in the last 18 months, it's what happened over 77 years.”✨      At the Fast Company Innovation Festival, our CEO Bjørn Gulden and SVP of Innovation Marc Makowski reflected on the principles that have helped shape adidas' momentum.       The conversation explored how we have built on that foundation through the FIFA World Cup™, a renewed focus on athletes, and a culture that empowers creativity and innovation.      Bjørn spoke about trusting the people closest to the work: “Let the people with the most energy, the most innovation decide. Get the designers and creatives actually doing what they want.”      Marc highlighted how our innovation teams shifted from being technology obsessed to benefit obsessed, putting athlete needs at the center of every decision.      Looking ahead, Bjørn reinforced what remains constant: “The core of adidas that has been going for 77 years is for sports.” And regardless of how technology evolves, “it's back to having the best people.”      Bjørn left the audience with a simple thought that captured the spirit of the discussion: “You need to have a mindset that you are not afraid.”      It is a mindset that continues to guide how we innovate, compete, and shape the future of sport.      #adidasInnovation #SportPerformance #Innovation #FutureOfSport #SportMeetsCulture #FastCompanyInnovationFestival  

FC Bayern Legends at the World of Sport ⚽️❤️ Yesterday, we welcomed a very special team to our campus in Herzogenaurach: the FC Bayern Legends. 17 former players who helped shape the club’s history joined us for a day celebrating the long-standing partnership between adidas and FC Bayern München. Three legends joined us for a stage moment to share some of their favorite career memories:  ⭐ Giovane Élber, the record-breaking striker  ⭐ Roy Makaay, who made Champions League history in 2007 by scoring after just 10 seconds ⭐ Javi Martínez, who won nine consecutive Bundesliga titles with FC Bayern After exploring our campus, the legends put their boots back on for a special 7v7 tournament at the Adi-Dassler-Stadium.  Across four teams representing the new FC Bayern Home, Away, Third, and Wiesn jerseys, employees had the chance to play alongside and against some of the game’s most memorable names. After the final whistle, employees, family and friends also had the opportunity to meet the Legends, chat with them, and collect autographs. Before heading out, the Legends snuck in a bit of night padel on the campus courts. The day was a special reminder of what makes football so powerful: bringing people together across generations, creating lasting connections, and celebrating a shared passion for the game. #adidasFootball #FCBayern