New Balance’s cover photo
New Balance

New Balance

Sporting Goods Manufacturing

Brighton, MA 741,821 followers

Independent since 1906, we empower people through sport and craftsmanship to create positive change around the world.

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About us

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 14,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

Website
http://www.newbalance.com
Industry
Sporting Goods Manufacturing
Company size
10,001+ employees
Headquarters
Brighton, MA
Type
Privately Held
Founded
1906
Specialties
Running & Outdoor, Training, Lifestyle, Lacrosse, Tennis & Court, Kids, Apparel, Baseball, Track & Field, Soccer, Skateboarding, Softball, Golf, Cycling, and Hiking

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Employees at New Balance

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Updates

  • View organization page for New Balance
    New Balance

    741,821 followers

    New Balance’s Brand President and Chief Marketing Officer Chris Davis offers a behind-the-scenes look at the creative direction guiding our newest We Got Now campaign. Find out how we’re mixing craft, sport and culture with confidence. 👇

    View profile for Chris Davis
    Chris Davis Chris Davis is an Influencer

    Premium in sport is not about looking expensive, it’s about feeling effortless. At New Balance, our ambition is easy to say but hard to deliver: to be the most boutique and premium athletic brand in the world. 💥 🌎 👟 Doing that well means embracing challenge, especially in still photography. Performance must feel elevated, but not sterile or rigid. Premium must feel inviting, not precious. And sport, at its best, should always have a little joy and personality baked in. At the core, sport, craft, and culture must coexist without feeling overworked. Our 2026 We Got Now campaign approaches sport through an editorial lens, where athletic credibility meets culture, personality, and effortless ease. It’s expressive without being loud, refined without being stiff all while capturing movement, confidence, and a sense of fun that feels authentic to how people actually live in sport. When crafted luxury and premium performance collide, with thoughtfulness and personality. If sport loses its joy, it loses its point. Featuring: Coco Gauff, Bukayo Saka, Cooper Flagg, Shohei Ohtani, Tyrese Maxey, Jamal Murray, Cameron Brink, Dejounte Murray, Darius Garland, Zach LaVine, Eberichi Eze, Jeremie Frimpong & Francisco Lindor. Enjoy the scroll. #branding • #marketing • #campaign • VML • Mediahub Worldwide

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  • View organization page for New Balance
    New Balance

    741,821 followers

    Connie Lam, a General Merchandising Manager for New Balance's Asia Pacific region, started her career in fashion buying — but discovered her true passion was numbers, not color swatches. That insight led her to merchandise planning, where she’s spent the last decade building and leading New Balance’s integrated planning function across APAC. Connie credits New Balance’s culture for empowering her to transform a new function into a connected planning model: “New Balance really treasures people. If you’re willing to explore and try, things happen.” Her story reflects what makes New Balance special – people first, integrity, teamwork and innovation. From pivoting her career to shaping a global capability, Connie shows what’s possible when a company invests in its people. Way to go, Connie – thank you for leading the way!

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  • View organization page for New Balance
    New Balance

    741,821 followers

    A lot has happened since 1906. From our humble beginnings as an arch support company, New Balance has evolved into a renowned global brand represented by world-class athletes and ambassadors. We innovate relentlessly, driven by what the future might hold—we're not a heritage brand, we’re a brand with heritage. If you're ready to walk a mile in our shoes, explore all our open roles on our careers page and apply today 👉 https://lnkd.in/erXd_R7T

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  • View organization page for New Balance
    New Balance

    741,821 followers

    NB’s President & CEO Joe Preston’s interview with Andrew Edgecliffe-Johnson for SEMAFOR’s The CEO Signal highlighted the company’s global business strategies and brand momentum as well as the important role New Balance’s commitment to American manufacturing — which we call MADE — has played in shaping our legacy, our culture and our continued success.  Our MADE operations continue to help define who we are as a company and enhance our ability to focus on quality and craftsmanship while strengthening the New England communities we call home.     Read the full interview, here 👉 https://lnkd.in/eghrv44y *New Balance Made in USA footwear contains a domestic value of 70% or more. Made in USA makes up a limited portion of New Balance’s U.S. sales.

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  • View organization page for New Balance
    New Balance

    741,821 followers

    At New Balance, we know that recognition fuels connection, collaboration and culture. That’s why we’ve introduced a refreshed global recognition program designed to amplify appreciation across our teams.   ”Improving how associates are recognized and rewarded will enhance associate engagement and build a more inclusive and positive workplace culture,” said Nikki West, a Distributor Account Coordinator in Warrington. "I have sent recognition to some of my colleagues to express my gratitude for their support. Their warm responses really reinforced the positive and collaborative spirit that we have."   From everyday wins to extraordinary efforts, celebrating contributions strengthens the One NB culture that sets us apart. Join a team that values you—explore all our open roles on our careers page and apply today 👉 https://lnkd.in/erXd_R7T

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