Digital Marketing Tools & Calculators
A suite of custom-built tools to understand how to grow your business. Free, no email needed, and every result shows the math behind it.
14 free tools
Paid media
CPM Calculator
What a thousand impressions cost you, and whether that is good.Cost ÷ impressions × 1,000Cost Per Click Calculator
Cost per click, and cost per conversion if you know your rate.Cost ÷ clicksCost Per View Calculator
CPV for YouTube and influencer campaigns, against typical ranges.Cost ÷ viewsROAS Calculator
Return on ad spend, with the break-even point for your margin.Revenue ÷ ad spend
Budgets
Airdrop Cost Calculator
What an airdrop or points program costs per real user you keep, after farmers and sybils.(Airdrop value + campaign spend) ÷ retained real usersMeme Coin Marketing Budget Calculator
A launch budget from your raise, split across creators, ads, PR and community.Target raise × stage % × duration factorNFT Marketing Budget Calculator
What to spend to sell out a collection, from size and mint price.Collection value × 15–20%
Agency ROI
Revenue & retention
Customer Lifetime Value Calculator
Lifetime value per customer, and LTV:CAC when you add acquisition cost.Monthly revenue per customer × lifespanCustomer Churn Rate Calculator
Monthly and annualised churn, against your industry's average.Customers lost ÷ customers at startOn-Pace Billable Hours Calculator
Where this month's billable hours will land at your current pace.Hours billed ÷ days elapsed × days in monthMRR Calculator
Monthly recurring revenue for SaaS and subscription businesses (on Clickstrike).Opens on Clickstrike
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