Banner for Glasses Direct

Glasses Direct Reviews 

283,221
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 3 out of 5 stars

I have started with 3 stars because it wasn't until I placed the order that I noticed the possible estimated delivery time. However, because I ordered just the basics to see me through a holiday (no... See more

Company replied

Rated 5 out of 5 stars

Have used Glasses Direct before for varifocals,I had those in every day use for six years and never had even a screw come loose so I had no hesitation in using them again. Just ordered some new vari... See more

Rated 5 out of 5 stars

I got two pairs of glasses from Glasses Direct. Excellent value (I don't wear my glasses much and therefore didn't want expensive frames) and very quick shipping, even though I ordered over a bank hol... See more

Rated 5 out of 5 stars

Helpful customer services assistant, she was very patient helping me applying my prescription. The glasses were good quality for the price & they were dispatched very quickly. The only downside was th... See more

Company details

  1. Glasses Store

About Glasses Direct

Written by the company

Trusted by over 3 million customers, Glasses Direct was founded in 2004 as the result of one man’s idea to make affordable, high-quality glasses more accessible for everyone. Fast forward a couple of decades later, and we are now the UK’s most popular online prescription glasses retailer, offering customers an average saving of 49% compared to the high street.

With over 1,200 frames available in all shapes, colours and styles, there is something to suit everybody.

Who We Are

Written by the company

We are UK's most popular online glasses store. With 120-day no-quibble returns, on-site fully qualified opticians and a full customer service team ready to answer any questions, you’re in good hands!
The Team
You can relax knowing your eye care is in the best hands. We have 9 qualified opticians that check through all orders and prescriptions to make sure everything is in order. Furthermore, our friendly and helpful customer service team are always on-hand, ready to answer any questions. They help customers with a range of queries, including those regarding prescriptions, lenses and even style advice! All of our glasses are checked and dispatched from our warehouse in Nottingham.

Free 120 day returns

You can return your glasses to us and get a full refund within 120 days of your purchase - no questions asked. Even if you simply didn't like how they fit!

Contact info

Promotion box for Glasses Direct

Get 2 pairs of glasses from £15!

With site welcome offer

4.7

Excellent

TrustScore 4.5 out of 5

283K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(283,221)

19,736 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Just great

With a change of prescription it was nice to have Glasses Direct contact me for more details.
Huge choice of frames and options for lens. From ordering to delivery in just over a week. Better than any high street optician and the real plus - cheaper.

September 5, 2026
Rated 2 out of 5 stars

Ordered glasses took over 7 days to…

Ordered glasses took over 7 days to arrive. They arrived incorrect. What a carry on glassess didn’t fit and right side at bottom of corner was all blurred. Rang up the company and they weren’t very helpful. They sent me email wanting me to measure my PD but didn’t say this on email. It took 4 days before they even sent out correct email. Honestly I have never. Wen stressed with glasses. Also still waiting for manager call back even I have it in black and white. I had to chase up as I don’t get any correspondence

September 3, 2026
Rated 5 out of 5 stars

Great - have used them for years

Just did my 4th or 5th order from the over the years. Easy to use website, straightforward to order and quick delivery.
I always buy them when there's an offer on, but the quality seems great.
Will use again in the future :)

September 5, 2026
Rated 5 out of 5 stars

Great experience!

Website and ordering process very easy and user friendly. Loved the trial option. Glasses very keenly priced. Very efficient service. Would definately use again and recommend to friends.

August 27, 2026
Rated 5 out of 5 stars

I ordered my prescription glasses…

I ordered my prescription glasses online with Glass Direct and was nervous to start with choice of the right fit for me. What I really liked which helped me choose the fit style and fit was the setup to try the glasses before purchase. That allowed to try several glasses before the two I ordered. It came quicker than predicted which was a good surprise. I certainly will recommend Glasses Direct as their setup to purchase glasses is excellent to payment options.

September 5, 2026
Rated 5 out of 5 stars

Great

Great. Second pair of glasses I have bought from here and all good. Very pleased with them.

September 4, 2026
Rated 1 out of 5 stars

1/5 Stars: Unbelievably frustrating experience – customer service completely misses the point

​I am honestly blown away by how poor the customer service at Glasses Direct has been. I have never experienced anything like this from any company before.

​I contacted them before my order was dispatched to make a simple change to my order. Every email I send contains a standard, system-generated encryption attachment, something completely irrelevant to my actual query. Instead of addressing my actual request, their customer service team has done nothing but obsess over this encryption file.

​I have explained in detail multiple times that the attachment has zero relevance to why I’m contacting them. I even tried reaching out at different times of the day to get through to different representatives, but without fail, every response ignores my request and focuses entirely on the attachment. I am still yet to receive any actual, useful help.

​Glasses Direct advertises a generous 180-day return and refund policy, but at this rate, I’m starting to think that's only because it takes longer than 180 days to get a human being to actually read your email and help you. Absolutely appalling service.

August 28, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look