Primrose Jewellery Reviews 

279
TrustScore 5 out of 5

5.0

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Rated 5 out of 5 stars

Beautiful earrings! I was a bit skeptical at first, because I got a lot of advertising on social media from them. But wow, so glad I decided to order something, now that I know it’s legit I will d... See more

Company replied

Rated 5 out of 5 stars

Wonderful delicate earrings, they look exactly like pictured (if not even better). I'm ordering since 2022 (probably own more than 20 pairs) and def. will continue to do so. Love the quality and the l... See more

Rated 5 out of 5 stars

Really beautiful jewelry, packaged with so much care and absolutely something special. This was my second order and once again, everything went smoothly. From ordering to shipping and delivery, the wh... See more

Company replied

Rated 5 out of 5 stars

not only do they have extremly cute and delicate jewellery (where you have a lot of choice btw.) but also the customer service is the best i've ever experienced! super helpful and above all striking... See more

Company replied

Company details

  1. Jewelry Store
  2. Jeweler

Written by the company

We are a small, Amsterdam based jewellery atelier. Selma Copijn founded Primrose from a deep passion for beauty and jewellery. She believes that you should do everything you do with love. That is why you will notice the personal touches not just in the jewellery you buy, also in the packaging and chatting with us on Instagram or email.


Contact info

5.0

Excellent

TrustScore 5 out of 5

279 reviews

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5.0

All reviews

(279)

26 reviews in the last 12 months

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Rated 5 out of 5 stars

Best customer support ever

Best customer support I've ever experieced! They are super understanding and lovely and respond so quickly on instagram.
My favourite necklace is from this shop, I bought it 5 yesrs ago. Now it is still beautiful but you see it's not new anymore.
Also the packaging and the small personal notes are so sweet.

June 8, 2026
Unprompted review
Rated 5 out of 5 stars

Beautiful Jewellery

Beautiful earrings! I was a bit skeptical at first, because I got a lot of advertising on social media from them. But wow, so glad I decided to order something, now that I know it’s legit I will definitely order again! And the packaging is so cute

Edit one month later: unfortunately some of the jewellery already shows signs of discolouration and turning into rust at the part that goes through the ear.

Another edit: they contacted me after the last update and send me a new pair with no extra costs. Great customer service!

May 22, 2026
Unprompted review
Primrose Jewellery logo

Reply from Primrose Jewellery

Hi Robin,

Thank you so much for your sweet words! Really means a lot to us 🥰

Hope to see you again soon <3

Love,
Liv

Rated 5 out of 5 stars

Beautiful earrings and great overall experience

I ordered from Prim-Rose for the first time after seeing an ad on Pinterest. My parcel arrived yesterday, and what can I say?! The earrings I ordered are absolutely stunning. The shipping was super fast, and the attention to detail (the packaging and the little note) is superb. I can really recommend the shop and will definitely buy from them again.

February 19, 2026
Unprompted review
Rated 5 out of 5 stars

I came here to leave a review because I…

I came here to leave a review because I had such a wholesome shopping experience with this small business. Fast shipping, beautiful jewelry and absolutely heartwarming little note inside of the package 💗

February 7, 2026
Unprompted review
Rated 5 out of 5 stars

Unique, lovely jewellery with great customer service. ut an…

I wrote to Primrose to ask about an earring my sister wanted that they no longer had available on their website. They responded quickly that they had enough materials to make it for me specially. I was delighted. I took advantage of their 3 for 2 offer and ordered a few pieces. I was concerned about them arriving on time for my sister's birthday during the Black Friday rush and again the Primrose team were responsive and expedited dispatch. The earrings arrived on time, beautifully presented, sparkling in their box, with a surprise gift included. Unique, lovely jewellery with great customer service.

December 6, 2025
Unprompted review
Rated 5 out of 5 stars

Amazing!

Prim-Rose Jewellery really is my favorite jewellery store! Good quality and amazing costumer service!

November 22, 2025
Unprompted review
Rated 5 out of 5 stars

Earrings

I ordered two pairs of earrings from this company, they arrived promptly and I absolutely love them, the quality is amazing and they were so beautifully packaged with a gorgeous handwritten note. Could not recommend more, already planning to order again !! ❤️

November 8, 2025
Unprompted review
Rated 5 out of 5 stars

Beautiful and good quality

It's my second order with them. The previous one I've had for more than a year, and it looks as good as new. The designs are really unique and the shipping is fast. I'm really happy with both of my orders!

October 14, 2025
Unprompted review
Rated 5 out of 5 stars

Outstanding! Just fantastic

I ordered fire earrings several months ago and even though they were shipped from the Netherlands to Denmark and the earrings were handmade i got my earrings quickly. When I opened them there was a personal note addressed to me and every time I use them it just makes me smile. I absolutely love this site and the costumerservice is outstanding, there was a error with my adress and they wrote me on email to clear it up so there wouldn't be a mistake with shipping. I'm getting my ears pierced again so I can buy some more earring from primrose ♡

May 15, 2025
Unprompted review
Primrose Jewellery logo

Reply from Primrose Jewellery

Hi Sarah,

Thank you so much for your review! I'm happy to hear that your package arrived so quickly and that you love your earrings 😊

Let me know if there is ever anything that I can do for you and good luck with getting your ears pierced 🌸

Love,
Liv

Rated 5 out of 5 stars

Always happy

I’ve ordered twice now - 6 earrings each time - and all have been beautiful. I leave my jewellery in 24/7 - whilst this is obviously not recommended there has been no tarnishing or damage whatsoever, all the fastenings are secure and no green ears. Delivery is fast and without any issue

June 3, 2025
Unprompted review
Rated 5 out of 5 stars

Really beautiful jewelry

Really beautiful jewelry, packaged with so much care and absolutely something special. This was my second order and once again, everything went smoothly. From ordering to shipping and delivery, the whole process was completely hassle free. I love every single earring and can hardly decide which one to wear first. I'm already looking forward to my next order.

July 18, 2025
Unprompted review
Primrose Jewellery logo

Reply from Primrose Jewellery

Hi Lisa,

Thank you so much for your sweet words! 💛
I'm glad to hear that your second order went just as smoothly and that our jewelry brings you joy :)

We can’t wait to surprise you again with your next order hihi 😊

Love,
Liv

Rated 5 out of 5 stars

Best earrings I had

I bought from Primrose jewellery a few times and I got some earrings for christmas and birthdays and I can say these are really high quality. Those are the only earrings I can wear everyday without seeing any sign of damage, they're still super golden and shiny even after 2 years. Plus, I had an extra earring as a gift twice! Will definitely buy some more in the future!

July 3, 2025
Unprompted review
Primrose Jewellery logo

Reply from Primrose Jewellery

Hi Léa,

Thank you for your kind words!

I'm really happy to hear that your earrings are still shiny and golden after all this time and that you can enjoy them every day :)

Love,
Liv

Rated 5 out of 5 stars

Simply amazing!

I ordered for the first time here and I thought the jewellery was so beautiful I ordered a second time immediately!

Such nice packaging and really sweet hand written notes. Plus I got a free set of hoops since I ordered twice is a short period of time.

Thank you Primrose team!

June 17, 2025
Unprompted review
Primrose Jewellery logo

Reply from Primrose Jewellery

Hi Fabiënne,

I'm happy to hear that you love our pieces and that you came back right away, we really appreciate that 🥰

Love,
Liv

Rated 5 out of 5 stars

Heartbroken and had to vent *EDIT: Just became a loyal customer

UPDATE (06/06): Customer 👏 service 👏 done 👏 right 👏
After the below review I got reached out to and the genuine response from Primrose just turned me into a loyal customer <3 Keep doing what you're doing girls!

Original (04/06): I have ordered from Primrose Jewellery before and loved the previous purchase (a necklace). Recently I decided to order another piece of jewelry from this company since the experience was amazing the first time - the hand written letter, the quality of the piece, how fast it was delivered etc. But this time, I wanted to order some earrings and chose a beautiful piece, an earthread to be precise. Was soo excited to get it. First the delivery was being postponed twice and when I finally received it today, I just noticed it's a single piece of earring. I immediately checked the website and it is stated but in my opinion it should be more visible, for sure above the "add to cart" button. Another thing is the piece is just really small and doesn't look as good when I put it on. Other earthreads that I own are much better quality, the little moon that is the main part of the piece, is only one-sided. When you move your head around and the earring starts spinning, you can clearly see the back is empty. And I also just found out the return process is not automated in any way and I would probably need to pay another 50kr for postage back to Primrose, which will be more than half of the order price being spent on shipping. Will hopefully resell... Also heartbroken to write this all but I think this is where my story with this company ends :(

June 4, 2025
Unprompted review
Primrose Jewellery logo

Reply from Primrose Jewellery

Hi Beata,

Thank you so much for your honest feedback and for giving us the chance to make things right!  

We appreciate your points about the product description and return process, your comments help us improve and serve our customers better :)

We hope we can continue to surprise and delight you in the future. Thanks again for your support and understanding 💕

Love,
Liv

Rated 5 out of 5 stars

Very impressed

I just received my first order and I’m very impressed. The jewelry is even more beautiful in real life and the packaging and personal touch of including a handwritten note is next level. Will be ordering many more times!

May 22, 2025
Unprompted review
Primrose Jewellery logo

Reply from Primrose Jewellery

Hi Gabriella,

Thanks for being so sweet! We’re really glad you’re happy with your order and that the handwritten note added a nice personal touch hihi 💖

Love,
Liv

Rated 5 out of 5 stars

The delivery was very fast and I’m in…

The delivery was very fast and I’m in love with the jewelry. Also the love to detail is just 🤌🏼
Can recommend to anyone that wants sth special

April 1, 2025
Unprompted review
Primrose Jewellery logo

Reply from Primrose Jewellery

Hi Laura,

Thank you so much, we really appreciate the recommendation 💕

Let me know if there is ever anything that I can do for you :)

Love,
Liv

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