Ayla Reviews 

1,258
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 40 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the carefully curated selection of high-quality skincare and beauty items available on the platform. People truly love how helpful and thorough the detailed product descriptions are for making the right choices easily. Consumers also appreciate the incredibly friendly team members, who always provide expert advice alongside a kind word. Reviewers note that personalized recommendations remain consistently thorough, supportive, and effective for addressing various daily skincare needs. Shoppers frequently mention that the wonderful customer service and genuinely calming environment create a truly delightful overall experience.

What people talk about most

Product

Reviewers highlight positive aspects of product selection, consistently praising the carefully curated items... See more

Staff

People report positive experiences with staff, noting that the team is incredibly helpful and friendly.... See more

Quality

Customers consistently note positive experiences with quality, highlighting that items purchased have been... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Dara’s guidance at Ayla is always spot-on. I’m loving the Dara Kennedy Sea Serum and Eye Serum, along with the Luzern Force de Vie Creme Luxe — each has made a noticeable difference in my skin. And he... See more

Rated 5 out of 5 stars

Thank you Ayla for creating this space and introducing me to all this wonderful products that make life a little bit more gentle! there's nothing like the ayla product description to really help under... See more

Company replied

Rated 5 out of 5 stars

I have been buying skincare products from Ayla/Dara for more than 12 years, almost since Dara first started Ayla Beauty. Every item I have purchased has been excellent. The team does great product... See more

Rated 5 out of 5 stars

I never go wrong with Ayla Beauty. Now with the wonderful articles by Dara Kennedy I am making a study of how to care for my aging yet still beautiful face!!!


Company details

  1. Health and Beauty Shop
  2. Beauty Product Supplier
  3. Facial Spa
  4. Wellness Center

Written by the company

At Ayla, we think that a great beauty shop shouldn’t just deliver the most effective non-toxic products in the world. So we also deliver the most well-informed, personalized guidance — turning the simple search for a product into an enlightening journey. Browse our expert-curated range of the most effective and good-for-you beauty products from around the world: each one was chosen for our shelves for a specific reason. If you'd like more guidance at any point, take a bespoke journey with us by ordering custom samples created just for you. You can also get a list of personalized recommendations from our rigorously trained Guides. Either way, we're always available to help you get the best results. Call, email, or visit us at our San Francisco studio — our current store hours are M-F from 10am-5pm, and we're located at 1825 Bush Street in San Francisco. Please note that we are not related to a company based in Australia with a similar name.


Contact info

4.8

Excellent

TrustScore 5 out of 5

1K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 50% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(1,258)

33 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great experience

Ordering, shipping and delivery were seamless. Love the lipsticks I ordered from Vedi Beauty.

August 20, 2026
Rated 5 out of 5 stars

Ayla Beauty skincare

I have been buying skincare products from Ayla/Dara for more than 12 years, almost since Dara first started Ayla Beauty. Every item I have purchased has been excellent. The team does great product reviews and they are incredibly helpful and friendly.

May 20, 2026
Rated 5 out of 5 stars

All of the women at Ayla are always so…

All of the women at Ayla are always so prompt, helpful, understanding, and genuinely care about their customers. I have reached out countless times for product recommendations based on whatever drama my menopausal skin is experiencing and I in return I receive so much helpful information. I will be an Ayla customer for life.

May 20, 2026
Rated 1 out of 5 stars

By mouth collagen does not work “ truth…

By mouth collagen does not work “ truth bomb”. It is broken down into amino acids in your stomach, never makes it to your skin

January 26, 2026
Unprompted review
Ayla logo

Reply from Ayla

Hi can you share what product you are referring to so we can help support with information? Thank you!

Rated 5 out of 5 stars

Great staff

Great staff, wonderful products I've been using for years, easy to order and great informative newsletters from Dara :)

November 12, 2025
Rated 5 out of 5 stars

Amazing as always!!

I ordered 3 products that are new to me and every single one of them is amazing! I'm so grateful for your recommendations and advice! Thank you!

November 14, 2025
Rated 5 out of 5 stars

What a great hidden Gem in San Francisco

I was so surprised at the selection of clean skin beauty!! It was amazing.
I bought Dara’s daily serum and I really love it! I’m excited and I’m looking forward to try my other things I bought! Thank you, and look forward to shopping with you again!

November 11, 2025

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