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AJ Bell Reviews 

17,920
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 6,681 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the helpful staff and knowledgeable customer service team for providing quick and polite support during every interaction. People note that representatives are exceptionally patient when answering questions and guiding them smoothly through various account processes. Some reviewers were not happy with response times, mentioning delayed replies to emails and slow withdrawal processing periods. A few consumers also experienced difficulties with transfer requests, receiving conflicting information and facing a lack of updates regarding their financial accounts. Despite these drawbacks, most individuals feel secure and confident using the platform for their long term investments.

What people talk about most

Staff

Customers had positive experiences with staff, frequently highlighting their polite, patient, and... See more

Service

Consumers find service to be positive, highlighting a helpful, professional, and efficient team that answers... See more

Response time

People report positive experiences with response time, noting that calls and email inquiries are answered... See more

User experience

Reviewers mention positive feedback about user experience, highlighting how straightforward and efficient the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We are both pensioners so as you can imagine anything technical is a struggle i rang AJ Bell regarding selling some oversea shares and was put to to a VERY polite helpful and patient young man called... See more

Company replied

Rated 5 out of 5 stars

Having emailed AJ Bell about a problem, I was a called by a UK based human. That was an excellent start. He was courteous, even using the correct grammar. When he was unsure of something, he didn't bu... See more

Company replied

Rated 5 out of 5 stars

Another example of best-in-class customer service from AJ Bell. I called Customer Support, as I was having issues with logging in to my account on a new device. My call was answered immediately,... See more

Company replied

Rated 5 out of 5 stars

Had some questions relating to a SIPP transfer Zoe the customer advisor was very helpful and guided me through how to complete parts of the form which I had some queries.👍👍 Also told me how to mon... See more

Company replied


Company details

  1. Investment Company
  2. also in
  3. Retirement Scheme Provider
  4. Stock Broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £121.5 billion and 762,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

18K reviews

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4.9

All reviews

(17,920)

6,380 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

James was a human being !!

James was polite, quick, efficient and a real human being, having just spent nearly an hour on hold waiting for a competitor to answer their phone system, I finished business within a few minutes. excellent.

November 5, 2026
Rated 5 out of 5 stars

Great Service from James

I had a query regarding dealing. James listened, understood and provided a straightforward solution. It was great service and i wasn’t kept waiting on the phone for a long time.

November 5, 2026
Rated 5 out of 5 stars

AJ Bell- excellent customer service

AJ Bell are one of the few companies that really invest in their phone customer service: the details are easy to find on their website, they are quick to pick up (no endless queuing) and helpful in sorting out your questions or issue. Couldn’t be more pleased!

November 5, 2026
Rated 5 out of 5 stars

SIPP transfer

Moved a SIPP from Zurich into AJ Bell, very simple forms to fill in, kept updated on progress and the whole thing took about 10 days to complete.

November 5, 2026
Rated 5 out of 5 stars

James

James. The reason for the call and the service provided to understand my previous feedback. James did all this, listening to what I had to say and it appears that he has been able to achieve all that I wanted.

November 5, 2026

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