Mr Alexey Lebedev

I never think of dealing with ISP may be of such a pleasant experience. Unline big brothers like BT and Sky, who has so many customers that one has to hang out on the line for half an hour just to get useless advice (reset your router and try again).
AA reminds me early days of the internet when it was just for few people in my old home town. They would treat their customers like friends.