Tower Reviews 

3,833
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,954 reviews, reviewers overwhelmingly had a great experience with this company. Consumers consistently point out that the online platform is very easy to navigate, making it simple to compare options and secure competitive pricing for their vehicles. Many individuals highlight the helpful staff members, describing them as patient, courteous, and exceptionally efficient at resolving policy questions quickly. Some reviewers were not happy with the customer service experience, pointing out frustrating difficulties and long wait times when trying to get through on the phone. A few users also noted challenges with language barriers during phone calls, which occasionally made resolving inquiries much more complicated than expected.

What people talk about most

User experience

Reviewers highlight positive aspects of user experience, consistently noting how quick and straightforward... See more

Service

Reviewers mention positive feedback about service, highlighting efficient, professional, helpful, and... See more

Customer service

Customers consistently note ambiguous experiences with customer service, reflecting a wide split in opinions.... See more

Price

Users describe positive interactions with price, highlighting that rates are competitive and often lower than... See more

Staff

Customers report overwhelmingly positive experiences with staff, highlighting helpful, polite, and efficient... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Great service, but on phone interaction took a long time. As a client with several policies, I would have thought the process for getting a new policy should have been shorter. I think I spent 40... See more

Company replied

Rated 4 out of 5 stars

EV cars come in different battery sizes. There was no provision for entering this when making an online application. I was fortunate to get a salesperson who knew how to change the upper limit of our... See more

Company replied

Rated 4 out of 5 stars

After comparing several insurance providers using the same coverage options and variables, I found this provider to be the most affordable. One thing I also noticed is that pricing varies significantl... See more

Company replied

Rated 4 out of 5 stars

When I did eventually get through to a real person, they could not have been more helpful. Annoyingly I cannot remember her name, but she was a Pasifika lady and was a great ambassador for Tower. Plus... See more

Company replied


Company details

  1. Insurance Company

Written by the company

Tower is Kiwi born and bred insurance company that's been around for over 150 years. We're always looking for new ways make insurance simple like making sure our policies are written in plain language, offering a range of simple and flexible options to suit your needs and making it easy to manage your insurance online in your own time with My Tower.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

4K reviews

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4.3

All reviews

(3,833)

1,898 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

I called to insure my boat a little…

I called to insure my boat a little while ago and having waited and waited then was told to provide a condition report. Provided that and then told the boat cannot be insured as it’s over 30years old. The report cost me, had you said during the first call that you could not insure it I would have saved myself $250

1 September 2026
Rated 5 out of 5 stars

Very helpful

Very helpful, answered any questions I had. And I have been with you for many years now and you have always looked after me with any concerns I may have had.

30 August 2026
Rated 1 out of 5 stars

Your company is terrible.

Your company is terrible.

28 August 2026
Tower logo

Reply from Tower

Hi Chris,

We're sorry to hear that you feel this way. If you have additional feedback, we can assist you with, please let us know how we can improve moving forward.

Thanks,
Tower Team

Rated 5 out of 5 stars

Very honest super easy to manage and…

Very honest super easy to manage and access

28 August 2026
Tower logo

Reply from Tower

Kia Ora Tyler,

Thanks for your review and sharing your experience with us. We appreciate your feedback.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Easy to do online quote

Easy to do online quote. Quick to get in place. Competitive pricing.

28 August 2026
Tower logo

Reply from Tower

Hi Lesley,

Thanks for sharing your experience with our online quote journey process! We're glad to have you onboard.

Warm regards,
Tower Team

Rated 4 out of 5 stars

Was quick and easy.

28 August 2026
Tower logo

Reply from Tower

Hi Shiva,

Thanks for your review - we're pleased to know that the process to get cover was quick and easy for you.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Updating my Insurance online was easy…

Updating my Insurance online was easy and fast after seeing Towers Television promotion advertising with a 2 months free promotions on any new policy. It made sense to have all my Insurance with the one Company

28 August 2026
Tower logo

Reply from Tower

Hi Robert,

Thanks for your review. We're pleased to be able to offer you cover for all your assets, and that the 2MONTHS promotion helped make this decision for you.

Warm regards,
Tower Team

Rated 5 out of 5 stars

The process to insure both vehicles was…

The process to insure both vehicles was easy and fair …the Tower representative was extremely helpful and explained everything clearly.
The premiums are manageable which is important in the current economy.

28 August 2026
Tower logo

Reply from Tower

Hi Michael,

Thanks for your kind words! We're pleased to have you onboard with us and know that your cover was affordable for your needs.

Thanks,
Tower Team

Rated 5 out of 5 stars

It was really easy to get my car…

It was really easy to get my car insured and I didnt have to stress out about anything at all.

28 August 2026
Tower logo

Reply from Tower

Hi Sachindr,

We're pleased to hear that the process to obtain your new car insurance was easy and stress-free!

Thanks for your feedback,
Tower Team

Rated 5 out of 5 stars

Very easy to apply

27 August 2026
Tower logo

Reply from Tower

Hi Johan,

Thanks for joining Tower! We're thrilled to have you onboard and know that the process to apply was easy for you.

Warm regards,
Tower Team

Rated 4 out of 5 stars

Access to the website and fast…

Easy access to the website and fast response with answers and fair prices

25 August 2026
Tower logo

Reply from Tower

Hi Petrus,

Thank you for your review - we appreciate you taking the time to share your recent experiences with us!

Warm regards,
Tower Team

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