Swell UK Ltd Reviews 

2,924
TrustScore 2 out of 5

2.0

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Review summary

Created with AI, based on recent reviews

Considering 377 reviews, most reviewers were unhappy with their experience overall. People frequently complained about the customer service, noting that staff were unresponsive and failed to provide timely solutions to their problems when issues arose. Customers also experienced significant delivery delays and communication problems, with many orders arriving late or remaining unprocessed despite paying for express shipping. Some reviewers were satisfied with the helpful staff and quick delivery times when ordering various aquatic supplies. Consumers also noted that certain items arrived well packaged, undamaged, and functioning properly upon initial setup. Buyers mentioned receiving useful information and guidance from representatives during successful transactions.

What people talk about most

Product

Reviewers mention ambiguous feedback about product quality, as experiences vary significantly. Some consumers... See more

Order

Customers had ambiguous experiences with order processes, reflecting a high level of disagreement. Many... See more

Delivery service

Consumers find delivery service to be ambiguous, with highly mixed experiences regarding shipping times and... See more

Customer service

Customers consistently note negative experiences with customer service, highlighting long wait times and... See more

Response time

Clients share profound frustration regarding response times, noting that reaching support is exceptionally... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I ordered Giant Orange Sulawesi Snails from Swell UK, which were supposed to be around 5 cm in size. Unfortunately, the delivery was delayed, which was already disappointing. But the biggest issue w... See more

Rated 2 out of 5 stars

Purchased a new tank online and received it around 5 days after. After 2 weeks when I done a water change water started coming out the bottom, I had a leak. I urgently went to my local shop and bought... See more

Rated 2 out of 5 stars

The filter pump in my heavily stocked fish pond unexpectedly failed last Thursday morning. So needing a replacement pretty quickly, I ordered one from Swell UK and paid extra for next day delivery. Th... See more

Rated 2 out of 5 stars

The item took the best part of two weeks to arrive after ordering, and when it did arrive, it was damaged and very poorly packed. In fairness, Swell did offer a 20% discount, but the damage c... See more


Company details

  1. Pet Store

Information provided by various external sources

Swell UK are the UK's leading retailer of Aquarium and Pond Products. The pond range includes pond pumps, pond filters, pond liners, fish food, pond treatments and more for every range of pond whether you have a small feature pond or a large koi carp pond. Our aquariums cater for all the fishkeeper's needs from fish tanks, pumps and lighting to treatments and aquarium decor.


Contact info

2.0

Poor

TrustScore 2 out of 5

3K reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 9% of negative reviews

Typically replies within 2 weeks

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2.0

All reviews

(2,924)

351 reviews in the last 12 months

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Rated 1 out of 5 stars

Order number 001358596

Order number 001358596
Ordered on 9th of February 2026
I ordered a very expensive fish tank and stand,and have noticed an issue with it. And the tank is still under warranty. I have brought the issue up with the company an exsplaid the tank is showing structural issues an the person that i spoke to said to just keep an eye on it. But I dont want a tank thats only few month old an spend best part nearly 1000 pound on to have issue.I exspect for money I spent to be atleast sound,and the company dont seem to care.They dont respond to my emails. Its fraud to take my money an give me an a dangerous faulty product as the water damage alone would be massive if the tank fails!!

Please no one buy from this company I wish I had checked reviews first

9 February 2026
Unprompted review
Rated 1 out of 5 stars

Shocking customer service

Have always had positive previous encounters until I ordered a fish pond pump. The pump was faulty and killed a lot of my fish. I contacted Swell UK to be met with an advisor asking me to check certain parts of the pump. After doing this I got back in touch to explain that nothing that the advisor had questioned fixed it, therefore could I have a replacement sent out. 1 month later, 5 messages and phone calls which one is answering, I still have no response and a faulty pump.

26 August 2026
Unprompted review
Rated 1 out of 5 stars

Leaked after just 1 year and 5 months

Very disappointed with this aquarium: Swell 60cm Tropical LED Aquarium Kit 54L. It developed a leak after only 1 year and 5 months of use, despite being properly installed on a secure, stable and level stand and treated with care.
What makes this even more disappointing is that Swell only offers a 1-year warranty on the aquarium. Given that other aquarium manufacturers offer warranties of at least 2 years, a one-year warranty on a product that is expected to safely hold a large volume of water for years does rather make you question Swell's confidence in its own product.
Swell offered me £20 off another Swell branded aquarium as a resolution. I don't feel reassured by the prospect of recieving another tank from the same brand, only to wonder whether it will start leaking shortly after the warranty expires.

I cannot recommend this aquarium or Swell as a brand. I expected much better durability from an aquarium purchased from a specialist retailer.

31 August 2026
Unprompted review
Rated 1 out of 5 stars

worst experience ever ordering fish for…

worst experience ever ordering fish for delivery. 4 fish ordered, 3 arrived. 1 of the fish didnt have enough water in the bag to even be upright so was DOA. To report/make a claim you have to use an online form. Filled this in 3 times over 3 weeks and no reply. Tried calling, no answer and stuck in a loop. Sent an email to hello@.... and eventually received a reply. I asked them to send out the 2 fish to me but wouldnt and only issue a refund. This make the postage of only 2 fish very high!. I have ordered quite a lot of items from them in the past...never again...good luck if using them.

3 September 2026
Unprompted review
Rated 1 out of 5 stars

First time ordering from Swell

First time ordering from Swell. The live plant was thrown over my neighbours 6 foot fence, rather than delivered to my house. At first I thought it was missing from the delivery I received as the other items came. It wasn't made clear at the time of purchase the items would be delivered separately.

I complained about a missing item, and got a reply that they'd look into it. The following day my neighbour brought me the package that they had just found over their fence.

I emailed swell about this to update on the situation, but well over a week later they still haven't got back to me.

I appreciate SLA's but after their initial fast response, I expected a bit more.

Very poor service indeed by Swell and their courier.

24 August 2026
Unprompted review
Rated 1 out of 5 stars

How this company hasnt been shut down… SHOP SOMEWHERE ELSE

How this company hasnt been shut down is beyond me.
Delivery times are far from accurate, pay for faster delivery and it still doesnt happen, they dont realise that they are a pet company so putting living animals at risk. got told it would be delivered on a specific day, book it off work and it doesnt turn up, customer service doesnt exist, the price might be good but the service is shocking.

24 August 2026
Unprompted review
Rated 1 out of 5 stars

Just buy from somewhere else

Ordered a selection of fish food which I couldn’t find locally a week ago on Friday (9days ago) and paid for ‘next day delivery’ but I am still waiting on a dispatch email. I emailed Monday but no reply to Wednesday saying it would be prioritised but Thursday still no dispatch so emailed again but no response. Extremely poor service just for fish food. I definitely would not purchase a tank from them.

21 August 2026
Unprompted review
Rated 1 out of 5 stars

⭐️ 1 star

⭐️ 1 star

Unfortunately, a very disappointing experience with Swell UK. I paid £20 for delivery, but the tracking link they provided didn’t work and I was given the wrong delivery date.

I ordered a £25 Cockatoo Dwarf Cichlid, but received a £10 Golden Ram instead without being contacted or asked to approve the substitution. The shrimp from my Assorted Clean Up Crew were also missing, and one of the bristlenose plecos arrived deceased.

To be fair, the breeder himself was very helpful when I contacted him and kindly arranged to send a replacement pleco next week. However, the overall order and communication from Swell UK have been extremely disappointing.

After this experience, I will not be ordering from Swell UK again.

28 August 2026
Unprompted review
Rated 1 out of 5 stars

I PURCHASED AN ALL-IN-ONE PUMP 1000 I…

I PURCHASED AN ALL-IN-ONE PUMP 1000 I CANNOT OPEN THE BIG LONG FILTER COVER IN ORDER TO CLEAN THE INNER, CANNOT GET HOLD OF ANYONE ??
I WAS ON THE PHONE FOR +- 20 MINUTES WAITING FOR AN ADVISER TO ASK SOME QUESTIONS, NO ANSWER AFTER +- 20+ MINUTES AND THE REVIEWS ARE AWFUL, IT SAYS THAT THE SALES AND AFTER CARE SERVICES ARE GOOD, WELL I THINK NOT !!!!!

27 August 2026
Unprompted review
Rated 1 out of 5 stars

WARNING TERRIBLE

WARNING TERRIBLE! DO NOT BUY. Customer service doesnt exsist, item 2 weeks late, emailed for 4 days straight telling them to cancel as I couldn’t do it online as I did a guest check out. No response, got notification saying its now despatched when its no longer required 2 weeks later. if I had waited for them my snake would need to be in a show box for a week without he heat and equipment as the viv wouldn’t have arrvied in time. Ordered one from Aquacadabra and arrived in 2 days so was perfect. Dont bother calling this joke of a company, the also dont answer. Worse experience with a company I have ever come across and im not out of pocket. Should not be allowed to trade. Im in contact with Trading Standards as I have a case open with them about this. If you read this Swell Uk, you need to stop treating your customers like this.

14 August 2026
Unprompted review
Rated 1 out of 5 stars

ordered for my sons birthday

ordered for my sons birthday. tracking link doesnt work . no answer when I call no response from the office. I will have to speak to my bank about a refund.

27 August 2026
Unprompted review
Rated 1 out of 5 stars

Warranty is worthless

My pump/filter worked great for just over a year then stopped suddenly. Luckily it had a 2 year warranty, unluckily the warranty is worthless.

The initial experience was quite good, I got replies to emails within a day or two and went through some troubleshooting. They confirmed the unit needed to be returned and that's when the problems started.

First I advised of my availability for a collection (you need to be at home all day during the week, which I can be sometimes). When I chased a week later they told me they had "missed" this email. Fine, another collection organised for another weeks time. Nobody comes to collect.

When I complained about the failed collection a different person told me nothing had been booked and organised a new one. This took about 2 weeks because they took 3 days to respond to an email, by which time my available days at home have gone. This time I was given a tracking number for Yodel, but again nobody turned up. I complained and went through the same process again. Once again, nobody turned up on the appointed day. The tracking numbers aren't recognised by Yodel.

I have no idea whether the issue is incompetence or they are just stringing me along to avoid the cost of replacing the pump. Either way several weeks have now gone by with the pump still broken in my house, no prospect of any collection and there are more weeks to be wasted after the collection for them to test it, and more than likely decide somehow that the pump is fine and charge me to get it back.

I'll be buying a replacement pump from a proper company instead and write this off to experience.

6 July 2026
Unprompted review
Rated 1 out of 5 stars

Should have read the reviews

These are the real reviews about this company. Ignore what you read anywhere else.

I made a large order with them for a complete aquarium set up. Despite what the website said when I made the order though, they were unable to confirm delivery on any of the items apart from the fish tank. Due to this, I chose to cancel my order.

Leon gave me written confirmation my order was fully cancelled and I would get a full refund in 3-5 working days.

A couple of days later for some reason Swell still tried to deliver the fish tank (only) to me. The delivery was rejected and the driver took the tank away with them. I emailed Swell to inform them of this.

Their response was this was done because another order was made for me, to which I told them that is completely false. They ignored my request to give me the order number for this new "order". They told me I will now have to wait until they confirm the item is returned to them before I get my order refunded....it was never delivered (ring doorbell as evidence). I contacted them again a few days later and they still maintain they are waiting for confirmation. They have now stopped responding to my emails.

I have now contacted the credit card company to get my money back. I'm just glad all communication with these crooks was over email and I have ringdoor bell footage the driver took the tank away.

14 August 2026
Unprompted review
Rated 3 out of 5 stars

Delivery is okay but the products are…

Delivery is okay but the products are good so only buy if you’re willing to wait. Sent them an email the sixth for my purchase made on the third - I had worries about it coming late.
The response I got was: ‘I have escalated your order to our dispatch team for your order to be treated as a priority.’ However they did not as it arrived over two weeks later, despite implying a 3-4 day delivery, where I ordered at the start of the week.

3 August 2026
Unprompted review
Rated 5 out of 5 stars

We went to the store in Dukinfield.

We went to the store in Dukinfield.
We have been helped a few time by a man called Jamie.
Just a thank you to Jamie for being so helpful will all my questions!
It’s nice to go to a place where the prices are competitive but also the main reason we always shop in the Dukinfield store is because of Jamie & his great customer service!

19 August 2026
Unprompted review
Rated 1 out of 5 stars

stay well clear

stay well clear

Paid £20 for delivery which took over 5 days to arrive

Customer service then told me the £20 was not for next day delivery is for my fish?

Even though I didn’t order fish only
Plants

Basically day light robbery, I’ll claim it back from my bank

12 August 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely terrible service

Absolutely terrible service — avoid this shop!

I ordered a fish tank and some plants from Swell UK on Friday before 4pm because my existing tank had developed a leak. As this was an urgent situation, I specifically paid for next day delivery, which stated that orders placed before the cut-off would be delivered on Saturday by 9pm.

Saturday morning I received tracking information, but the tracking didn’t work. No parcel arrived on Saturday, and there was still no delivery on Sunday. It wasn’t until around 9pm on Sunday that the tracking finally showed the parcel had been handed over to the courier.

By this point, the order was completely useless to me. My fish had been without a proper tank since Friday, so I had no choice but to go out first thing on Sunday and purchase another tank elsewhere.

I contacted Swell by email on Sunday to cancel the order, and again on Monday, and also tried calling their customer service several times but was unable to get through.

The parcel was eventually delivered on Monday, despite my attempts to cancel it before delivery. I now have a large unwanted parcel that I no longer need, because I had to buy a replacement due to their failure to deliver when promised.

What has made the situation even worse is the lack of customer service. My emails requesting the order be cancelled and collected have been ignored, and I have been unable to get through by phone. I am now having to consider going through my bank to dispute the payment simply to get my money back.

I completely understand that delivery delays can occasionally happen, but what is unacceptable is taking payment for a guaranteed next-day service, failing to meet that commitment when the order was genuinely urgent, and then failing to properly deal with the customer when they try to cancel the order. Their return policy is for the customer to pay for the return postage but its a massive box and will cost me a fortune when it is their error in the first place.

Very disappointing experience. I would strongly recommend looking elsewhere if you need something delivered by a particular date.

18 August 2026
Unprompted review

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