Reform Reviews 

767
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 68 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the extremely helpful staff and the beautifully crafted kitchen products that feel both contemporary and timeless. Design consultations are consistently described as thorough, professional, and pleasant, making the overall planning process smooth and enjoyable. People appreciate the attentive guidance provided from start to finish, ensuring that every detail is handled with care. However, some customers also noted communication challenges regarding aftercare and delivery updates. A few reviewers experienced difficulties with installation details, such as appliance fitting, and reported slow post-purchase support. These individuals felt that ongoing project coordination could be improved after the initial planning phase.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, praising their exceptional knowledge, responsiveness, and... See more

Product

Users describe positive interactions with product, highlighting the unique design, high quality, and refined... See more

Service

People report positive experiences with service, highlighting the sharp advice, smooth planning, and... See more

Customer service

Customers consistently note positive experiences with customer service, feeling cared for and well-supported... See more

User experience

Customers had positive experiences with user experience, finding the design process smooth and stress-free.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I came to know about Reform through a friend architect and I tried the online configurator, very well done and user friendly. The follow up via email has been great: fast, kind and professional. Rusn... See more

Rated 5 out of 5 stars

Even though we ultimately decided to go with a different provider that better fits our budget, we were truly impressed by Reform products. It’s beautiful to see the company’s growth and quality of the... See more

Rated 5 out of 5 stars

We had a great experience with Reform and can only recommend it. Emilie gave us a very personal experince which is what you need because a new kitchen really becomes a very personal decision. Layout a... See more

Rated 5 out of 5 stars

Aside from Reform’s beautiful design, designer Pernille was incredibly helpful at every step of the process. She thinks along actively, offers great solutions, and is very friendly.


Company details

  1. Kitchen Furniture Store
  2. Countertop Store
  3. Kitchen Remodeler

Written by the company

Great design meets versatility! Reform collaborates with internationally acclaimed architects and designers to create modern kitchen spaces and push the boundaries of our industry. We work across architecture, design, and interior with the aim of offering outstanding, accessible and adaptable kitchens. Reflecting the kitchen’s vital role as the center of our homes, Reform meets the new demands of everyday living.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

767 reviews

5-star
4-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(767)

126 reviews in the last 12 months

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Rated 5 out of 5 stars

Wonderful Remote Experience

I bought my Reform kitchen entirely online, and I was honestly a little unsure how that would work for something this big. It made no difference at all. If anything, the experience was better than anything I've had in a regular kitchen showroom.

Rusne guided me through every step of the process and didn't miss a single detail. The advice was sharp and proactive, and whenever I had a question I got a response at very short notice. It never felt like I was dealing with a company at a distance. It felt like having a dedicated planner sitting next to me.

Very pleased with the whole process from first contact to final order. I'd highly recommend Reform, and I'd tell anyone hesitating about ordering remotely not to worry about it. You're in good hands.

14 August 2026
Unprompted review
Rated 5 out of 5 stars

The experience of ordering a Reform…

The experience of ordering a Reform kitchen was quite seamless; Ole was super helpful with all the feedback and changes, insightful around the materials and process and has guided me from A to Z. I'm very excited to see the kitchen in my apartment - thank you very much!

24 August 2026
Unprompted review
Rated 5 out of 5 stars

We had a fantastic experience working with Ole from Reform

We had a fantastic experience with Reform, and particularly with Ole, who was incredibly supportive throughout the whole design process.

From the beginning, Ole was quick to respond, thoughtful and extremely professional. He really took the time to understand what we were looking for, and the kitchen design he created was absolutely beautiful.

The attention to detail, quality of advice and overall level of professionalism were genuinely next level compared with others we spoke to. It was a pleasure dealing with someone so knowledgeable, responsive and committed to getting every detail right.

I would highly recommend Ole and the Reform team to anyone looking for a beautifully designed kitchen and an exceptional level of service.

18 August 2026
Unprompted review
Rated 5 out of 5 stars

Great kitchen planning…

Great experience with kitchen planning at REFORM Berlin. The knowledgeable staff puts time and effort into the planning process so that all kinds of needs are met exactly as asked for. The kitchen designs are modern yet timeless.

3 July 2026
Unprompted review
Rated 5 out of 5 stars

End-to-end great experience

From the first moment of the contact until the last, we really felt cared for. Our designer, Rusne Valiusaityte, never missed a detail which made us very confident about the end result. That is exactly what you want to feel buying a design kitchen.

4 August 2026
Unprompted review
Rated 5 out of 5 stars

Working with Reform was a great…

Working with Reform was a great experience, especially thanks to Giacomo Fornasiero. Giacomo was extremely helpful, patient, and attentive to every detail throughout our design process. He made planning our project smooth and stress-free. Highly recommend asking for Giacomo if you're working on a design with Reform!

22 July 2026
Unprompted review
Rated 5 out of 5 stars

Professional, supportive, and a joy to work with Rusne

Working with Rusne has been an absolute pleasure. She has supported us every step of the way throughout the kitchen design process and has been incredibly patient, positive, and attentive over the past few months.

She was always flexible and accommodating as plans changed during the renovation, making what could have been a stressful process feel easy and enjoyable. Her expertise, kindness, and genuine care made all the difference.

We couldn't recommend Rusne more highly. Thank you for everything!

1 July 2026
Unprompted review
Rated 5 out of 5 stars

In summary

In summary, my experience with Reform has been excellent. The product is truly unique — a convenient all-in-one solution that delivers quality, energy, protein, and everyday benefits in a simple and effective way.

The customer service was equally impressive, with Dave from the support team providing exceptional help, professionalism, and a quick resolution to my issue. Reform has created not only a great product but also a fantastic customer experience. I would definitely recommend it.

26 June 2026
Unprompted review
Rated 4 out of 5 stars

Customer service team put in an extra effort

2Nd UPDATE: After some back and forth the customer service team put in an extra effort to put a pressure on the logistics partner which meant that we received our delivery just in time for the contractors to install it before they had to move on to other projects. This was much appreciated and I am therefore adjusting my original overall rating to reflect their accommodating behavior. I hope the Reform team will work with their logistics partners to ensure a more close alignment with their customers going forward.
UPDATE: I have received below response from Reform and would like to restate that I have written confirmation that the kitchen would be delivered this week (mid- or end of this week) so no, the order is not on time. If responsibility for the Reform’s customer journey is handed over to an external party (a carrier), I should at least be able to communicate with them directly. But I am not allowed to know who it is and am just waiting in the dark for some unknown carrier to contact me whenever it suits them. This is terrible customer service not worthy of a high-end expensive brand.
ORIGINAL MESSAGE: We have had a frustrating experience with Reform in connection with our kitchen delivery.
The initial sales and design phase went smoothly, but the process afterwards has been unclear and very difficult to navigate. It has been challenging to get concrete and reliable updates, and the timeline has felt uncertain throughout.
The main issue is the delivery and the handling once the kitchen left production. At that point, responsibility appears to be passed on entirely to the external carrier, with no support from Reform.
We have now been waiting for more than a week without any contact from the transport company, and despite reaching out, Reform has not been willing to assist in resolving the situation. In our view, this is highly questionable.
As a consequence, we are now in a situation where the contractors we had scheduled are unable to proceed with the installation. This creates unnecessary costs and practical challenges.
When investing in a kitchen at this price level, you expect the supplier to take responsibility all the way through, including delivery.
Overall, the lack of clarity and limited support between production finalization and delivery have made this a disappointing experience.

23 June 2026
Unprompted review
Reform logo

Reply from Reform

Dear Tine,
Thank you for taking the time to share your feedback.

We are genuinely sorry to hear that the delivery process has not met your expectations, despite the positive experience during the design and sales phase.

We understand that waiting for delivery confirmation can be frustrating, especially when coordinating contractors and project timelines.

While your kitchen was prioritized and shipped ahead of schedule, final delivery appointments are arranged by our logistics partner DSV, once the shipment reaches the local distribution terminal. Unfortunately, this means that a delivery date cannot always be confirmed as early as we would like.

Throughout the process, we have endeavoured to keep you informed and provide updates as soon as new information became available.

We appreciate that this level of visibility has not felt sufficient from your perspective, and we will take your feedback on board as we continuously work to improve communication around deliveries.

We are pleased that your kitchen remains on track within the originally communicated delivery timeframe, and we look forward to seeing your project completed successfully.

Rated 5 out of 5 stars

Showroom visit

We have visited the showroom on our Copenhagen trip from Berlin. Rusne has talked my colleague and I through all available collections, option and how the process could look like. She has really inspired us to plan with Reform Kitchens in our future projects.

11 June 2026
Unprompted review
Rated 5 out of 5 stars

Rusne was above proffessional

Rusne was above proffessional, gave me all the information and solutions immediately, on top of it was very kind and polite.
Glad to have him as a contact at Reform, this kind of response give a brand the image it deserves.

18 March 2026
Unprompted review

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