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Prima Assicurazioni Reviews 

88,347
TrustScore 4.5 out of 5

4.4

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Rated 5 out of 5 stars

Even if the custormer care has a chat bot, it is easy to get in touch with a human operator. The operator was super quick and sensitive. Suggested!

Rated 5 out of 5 stars

Im so glad to find this insurance company So easy to get insurance policy so easy to use the App its take 5 min to book an insurance policy I 100 recommend this company the insurance is not expensiv... See more

Rated 3 out of 5 stars

Hello, i am looking problem facing that people how claim the insurance .we are not intrest in customer services we are interested to solve the clime .if comapny not paid clime aur creat the problem .

Rated 5 out of 5 stars

facile da preventivare, economica e con un customer care attento e professionale. speriamo che sia top anche in caso di incidente o eventi

Company details

  1. Insurance Agency
  2. Auto Insurance Agency
  3. Home Insurance Agency
  4. Insurance Company
  5. Motorcycle Insurance Agency
  6. Personal Insurance Company

Written by the company

Prima è una tech company attiva in Italia, Regno Unito e Spagna: opera come agenzia assicurativa ed è specializzata in polizze auto, moto, ciclomotore, autocarro, casa, famiglia e infortuni. In Italia, distribuisce le polizze delle compagnie Great Lakes Insurance (gruppo Munich RE) e iptiQ (Swiss RE), utilizzando sia canali diretti online, sia una vasta rete di intermediari.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

88K reviews

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4.4

All reviews

(88,347)

14,891 reviews in the last 12 months

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Rated 5 out of 5 stars

I bought car insurance with Prima…

I bought car insurance with Prima Assicurazioni, and it was quite cheap and they have a very good and useful app. It's easy to find the insurance inside the app to show to Forze di Polizia

4 May 2026
Unprompted review
Rated 5 out of 5 stars

Quick and sensitive

Even if the custormer care has a chat bot, it is easy to get in touch with a human operator.
The operator was super quick and sensitive.
Suggested!

13 July 2026
Rated 4 out of 5 stars

Policy Query

Mo;lto Bene

30 June 2026
Prima Assicurazioni logo

Reply from Prima Assicurazioni

Ciao Jesse, grazie per la recensione Se ritieni che l’esperienza sia stata positiva, saremmo felici se potessi considerare di aggiornare il tuo punteggio a 5 stelle. Grazie per il supporto.

Riccardo di Prima Assicurazioni

Rated 1 out of 5 stars

Terrible customer service

Terrible customer service, they require clients reply their email within 7days, otherwise they will cancel your insurance policy with nonsense reasons. NEVER USE THIS COMPANY AGAIN!!!

3 June 2026
Unprompted review
Prima Assicurazioni logo

Reply from Prima Assicurazioni

Ciao Man, ci dispiace per l'attesa. Stiamo lavorando per migliorare il nostro servizio e ridurre i tempi di risposta, sia al telefono che via mail. Grazie per la pazienza.

Giorgia di Prima Assicurazioni

Rated 1 out of 5 stars

Impossible to get in touch with customer support

It is impossible to get in touch with customer support. Moreover, the only communication channel available is email.

I have been waiting for a reply for 10 days and have not received any response at all.

What is even more disappointing is that I had never opened any claim before. The first time I actually need assistance, my policy is about to expire and nobody answers.

11 May 2026
Unprompted review
Rated 5 out of 5 stars

Im so glad to find this insurance…

Im so glad to find this insurance company
So easy to get insurance policy so easy to use the App its take 5 min to book an insurance policy I 100 recommend this company the insurance is not expensive you will not regret thank you Prima.it grazie mille prima.it

22 April 2026
Rated 1 out of 5 stars

Poor customer service and shortsighted sales attitude

I contacted Prima with whom I have a car insurance for my vehicle in Italy asking if they could provide an insurance also for my car in Spain. The reply was "No, we cannot, better you contact directly Prima Spain". Frankly very disappointing and annoying. From an "International" Network that operates with the same brand, I would have expected first of all that the requested service, given that we are in the EU - EUROPEAN UNION - was also possible to obtain from Italy, considering as well that we are in 2026 with the entire planet operating in integrated networks through digital platforms. In the case, as you say, that this is sadly not possible, I would have hoped at least to have been put in contact with the Spanish sister company. The maximum would have been a response like: We will have our colleagues in Spain contact you as soon as possible. Instead, your "Customer Service" was just limited to a negative response on the possibility of providing the service without any other type of support. I am an entrepreneur and if my company had this type of customer service it would have already closed several years ago. With best regards. P.S. I will certainly not make the insurance in Spain for my car with PRIMA

30 April 2026
Unprompted review
Rated 1 out of 5 stars

If you have not a PAID assurance you…

If you have not a PAID assurance you can't not even contact them, this is ridicoulous. Absolutely don't understand how they can have such a high level of positive feedback.

30 April 2026
Unprompted review
Prima Assicurazioni logo

Reply from Prima Assicurazioni

Ciao Steffen, ci dispiace sapere che la tua esperienza non è stata soddisfacente. Se hai bisogno di assistenza, ti invitiamo a scriverci a clienti@prima.it, fornendo i dettagli del caso e il codice della tua polizza. Siamo sempre a disposizione per aiutarti e rispondere a tutte le tue domande. Grazie.

Giorgia di Prima Assicurazioni

Rated 3 out of 5 stars

Hello

Hello, i am looking problem facing that people how claim the insurance .we are not intrest in customer services we are interested to solve the clime .if comapny not paid clime aur creat the problem .

26 March 2026
Rated 1 out of 5 stars

TECHNOLOGY HAS ITS LIMITS

I went to Prima following a quote for motor insurance on a price comparison website. The on-line application process was excellent. However, on receipt of the paperwork, I had a query about the breakdown cover provided by the policy. The AI ‘bot’ did not understand the question so I decided to use the ‘live chat’ facility. After 30 minutes on hold I gave up and sent an Email to the CEO. My question was then answered speedily. A few days later Prima had a query about my claims history. I responded to their Email later the same day. After three days I had still not received a response and as the start date of the policy was rapidly approaching, I again used their live chat facility on WhatsApp. When I eventually got passed the AI ‘bot’ the customer service person asked for the information I had sent days earlier. I gave up, cancelled the Prima policy and renewed my existing insurance. Moral of the story – if you are absolutely certain that you will never, ever need to speak to another human being about your insurance, I am sure Prima are excellent. However, I have concluded that I would rather pay a little extra and be able to ask questions if / when necessary and receive informed responses.

25 March 2026
Unprompted review
Prima Assicurazioni logo

Reply from Prima Assicurazioni

Hi Chris, we're sorry about what happened. For more details or assistance, please send us an email at clienti@prima.it including your quote code. We're always available to provide you with the support you need. Thank you.

Olga from Prima Assicurazioni

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