Subdial Reviews 

2,359
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 411 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the extremely helpful staff members and the smooth, completely transparent process when trading, buying, or selling luxury timepieces online. Many people note that the website is clear to navigate and appreciate receiving very reasonable and accurate price proposals. However, some people mentioned that the gorgeous packaging and overall delivery details greatly exceeded their initial expectations. Consumers also highlight the exceptionally prompt payouts following watch inspections and the professional communication maintained throughout every single transaction stage. Satisfied reviewers state they would never hesitate to recommend these efficient and trustworthy services to anyone looking for fine watches.

What people talk about most

Service

Clients share positive opinions on service, noting that the entire process from start to finish is... See more

Staff

Consumers find staff to be positive, highlighting their professionalism, friendliness, and deep knowledge of... See more

Product

Reviewers highlight positive aspects of product quality, expressing immense satisfaction with their... See more

User experience

Customers report positive experiences with user experience, highlighting a smooth, seamless, and professional... See more

Price

People report positive experiences with price, highlighting fair offers and competitive rates compared to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Really superb experience of trading in and looking to boost from their fantastic watch collection. Wanted to drop off in person but need not have worried for next time via insured courier. Felt... See more

Rated 5 out of 5 stars

Subdial made me the most generous offer. Sent me a label and packaging for my item. Arranged collection of my watch. Received my watch, processed within 25 hrs and paid me the agreed amount. Ne... See more

Rated 5 out of 5 stars

There are lots of organisations who offer similar sounding services, but Subdial offer a superior service. The website is clear and the staff are very helpful (thank you Alex). The Farringdon venue is... See more

Rated 5 out of 5 stars

Why use anyone else than Subdial. They’re always very straightforward and easy to deal with. Always on hand to help with any issues. Excellent online service. Wouldn’t hesitate to recommend Subdial if... See more


Company details

  1. Watch Store
  2. Online Marketplace

Written by the company

Subdial is a home for watch enthusiasts to discover, manage and trade watches. We're turning the traditional dealer model on its head: our network-powered trading model allows users to take control of the collecting journey by accessing a global network of watches that aren't on the public markets.


Contact info

4.9

Excellent

TrustScore 5 out of 5

2K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 50% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

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4.9

All reviews

(2,359)

379 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Wonderful selling experience

Exceptional service from start to finish. Very courteous and professional with an excellent result at the top of the estimate. Would definitely use them again.

6 August 2026
Rated 5 out of 5 stars

First-rate experience

I've now both bought and sold through Subdial, and both experiences were flawless.

On the purchase side, the communication was excellent and refreshingly personal, buying an Omega through them was far easier and more customer-centric than the likes of Watchfinder. Dispatch was fast, and the packaging is genuinely a cut above, better even than AD or boutique packaging in my view.

On the sales side, submitting an enquiry was simple, and I had a response quickly. The offer was fair, not quite what you'd hope for from a direct private sale perhaps, but Subdial are taking on the risk of the transaction and need to make a margin, so i found it to be more than reasonable.

I'll be buying and selling with them again. It's clear they genuinely love horology and understand the mechanics of buying and selling from a collector's point of view.

4 August 2026
Rated 5 out of 5 stars

Quick no nonsense and honest unlike…

Quick no nonsense and honest unlike other companies buying watches … take note watch finders , charging for services that didn’t need doing and reducing your payment.
Should have sold my other watch with this company

Thankyou

6 August 2026
Rated 5 out of 5 stars

I dealt with Karl and it was

I dealt with Karl and it was, as always, a great experience. Fantastic people and an excellent company. I have nothing but praise for Subdial. I can thoroughly recommend them to anyone.

3 August 2026
Rated 5 out of 5 stars

Totally professional Company

Excellent communication Totally trustworthy
I have now sold an Omega and a Piaget watch to Subdial Turn around was fast and payout occurred within 48 hours of the watch arriving at Subdial. The initial prices offered were honoured

4 August 2026
Rated 5 out of 5 stars

Subdial - absolutely superb

Absolutely fantastic from start to finish. Every process was smooth and seamless and made the whole experience special. Karl whom I dealt with, was extremely responsive, accommodating and superb. Would recommend without a second thought.

17 July 2026
Rated 5 out of 5 stars

SD excellent customer service

Alice provided excellent customer service from start to finish. She was welcoming and very knowledgeable, making the entire experience smooth and enjoyable. The shop was well presented, and all three watches were exactly as described on the website and in excellent condition. The pricing was very fair and noticeably more competitive than many other watch retailers in London. I’m extremely pleased with my purchase and look forward to adding more pieces from SD Watches to my collection.

9 July 2026
Rated 5 out of 5 stars

Omega Seamaster 300M Order

Ordered an Omega Seamaster 300M and they went above and beyond what I expected. Very reasonable with the negotiations, brilliant customer service and they even included a Subdial watch presentation box which I thought was a fantastic touch to an overall excellent experience. I would give more than 5 stars if possible

15 July 2026
Unprompted review

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