I am not smart-phone-adept. I never would have gone through w/ the tedious questionnaire, had I known that it would be phone-based. I have not and do not plan to file a BBB complaint now. I am gratefu... See more
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Review summary
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Lazy and bored. This is the longest si have been able to keep on this tyoe of program. I find the Azi call every morning not only annoying but if no use to me. By the end of the day, I am “starving”... See more
Company replied
This is a great App to keep you on track with all things that effect weight. The simplicity of tracking food via photos is terrific and very accurate. Also tracking fluids, exercise and fasting are... See more
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So far my recording has been reasonably accurate, though at work it's difficult ( not supposed to be on my phone unless on a break). I've plateaued in the weight loss at least I haven't put weight o... See more
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Company details
About Simple Life App
Written by the company
The Simple app coaches people on long-term weight loss and healthy eating.
We empathize with the frustration people feel as a result of fad diets, false promises, and confusing health info. So everything we recommend is delivered with care (not judgment!) and intentionally free from unreasonable, unsustainable, and joyless dieting practices. That's right — Simple’s practical weight loss approach doesn't require calorie counting, cutting out essential food groups, or weighing every bite.
With us, you’ll be supported to make steady progress towards your desired weight and a healthier lifestyle through our positive, easy-to-follow daily coaching — which centers on:
1. The expertise of our Science team (with experts in nutrition, behavior change, digital health, and medicine), making sure everything we put out into the world is evidence-based.
2. Avo, the in-app AI coach that provides proactive prompts, timely tips, and real-time answers to guide users throughout your health journey, 24/7.
3. Flexibility, so you can learn and adopt wellness strategies gradually, at your own pace.
Still reading? We love that energy. You must have the same appetite for well-being as we do. See you soon!
Contact info
United States
- help@simple.life
- simple-life-app.com
4.3
Excellent
45K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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Reply from Simple Life App
Hello Rae Lyn,
Thank you for taking the time to check in and share your thoughts. Your feedback is appreciated.
If you ever need assistance or have any questions in the future, please feel free to reach out to us via our live chat: https://chat.simple.life/.
Kind Regards,
Lucas,
Simple Team
I had a charge I did not make or…
I had a charge I did not make or acidently accepted. I was refunded without further any problem. I was treated with respect. I appreciate the way the agent took care of the situation.
6 September 2026
Unprompted review
Reply from Simple Life App
Hello Jan,
Thank you for sharing your experience and for your kind words. It’s great to hear that the situation was resolved smoothly and that you felt respected throughout the process.
If you ever need further assistance or have any questions in the future, please feel free to reach out to us via our live chat: https://chat.simple.life/.
Kind Regards,
Sophie,
Simple Team
Reply from Simple Life App
Hello Sheila,
Thank you for sharing your feedback. It’s great to hear that the app helps you stay on track.
If you ever need any assistance or have questions in the future, please feel free to reach out to us via our live chat: https://chat.simple.life/.
Kind Regards,
Lucas,
Simple Team
The AI coach offered relevant advise…
The AI coach offered relevant advise and tips as well as great recipes and meal ideas.
She encouraged and gave gentle constructive criticism.
6 September 2026
Reply from Simple Life App
Hello J,
Thank you for sharing your experience with the AI coach. It’s great to hear that the advice, tips, and meal ideas have been helpful, and that the encouragement and constructive feedback have supported your journey.
If you ever need further assistance or have questions in the future, please feel free to reach out to us via our live chat: https://chat.simple.life/.
Kind Regards,
Sophie,
Simple Team
Reply from Simple Life App
Hello Den,
Thank you for sharing your feedback. It’s appreciated, and your perspective helps highlight areas that can make the experience even better for everyone.
If you have any questions or need assistance in the future, please feel free to reach out via our live chat: https://chat.simple.life/.
Kind Regards,
Maya,
Simple Team
Reminders and helpful suggestions on…
Reminders and helpful suggestions on what to eat and keeping track of progress on calories.
6 September 2026
Reply from Simple Life App
Hello Joseph,
Thank you for sharing your feedback. It’s great to hear that the reminders, suggestions, and progress tracking features have been helpful for you.
If you ever need further assistance or have questions, please feel free to reach out to us via our live chat at https://chat.simple.life/.
Kind Regards,
Sophie,
Simple Team
I like the community and support
I like the community and support. Wish logging food was a little better
6 September 2026
Reply from Simple Life App
Hello TJ,
Thank you for sharing your thoughts and for highlighting the community and support you’ve found valuable. Feedback like yours helps us understand what matters most to our users.
If you ever need assistance or have more to share, please feel free to reach out via our live chat: https://chat.simple.life/.
Kind Regards,
Sophie,
Simple Team
I found the app very helpful in the day…
I found the app very helpful in the day to day guide in exercises and meal plans. The help in guiding me thru meal times and how to better the nutritional balance in the meals.
Avo is very helpful in guiding and suggesting ways to balance my day without making me feel like I’m failing if I didn’t succeed in getting my steps in or water quota.
6 September 2026
Unprompted review
Reply from Simple Life App
Hello Vanda,
Thank you for sharing your experience and for highlighting how the app has supported your daily routines with exercises and meal planning. It’s wonderful to hear that the guidance on nutrition and meal timing has been valuable for you.
Your mention of Avo’s supportive approach is greatly appreciated. Encouragement and understanding are important, and it’s great to know you feel motivated without pressure.
If you ever need further assistance or have questions, please feel free to reach out via our live chat: https://chat.simple.life/.
Kind Regards,
Sophie,
Simple Team
Easy to use and low impact work outs
6 September 2026
Reply from Simple Life App
Hello Christopher,
Thank you for sharing your feedback. It’s great to hear that you find the app easy to use and appreciate the low impact workouts.
If you ever have questions or need assistance in the future, please feel free to reach out to us via our live chat: https://chat.simple.life/.
Kind Regards,
Sophie,
Simple Team
The food recipes do not include…
The food recipes do not include nutritional information so it’s difficult to gauge my intake even with the food log
6 September 2026
Reply from Simple Life App
Hello Stix,
Thank you for sharing your feedback and highlighting your experience with the food recipes and nutritional information. It’s important for users to feel confident in tracking their intake, and your perspective is appreciated.
If you have any further questions or need additional support, please feel free to reach out to help@simple.life.
Kind Regards,
Maya,
Simple Team
I like it
I like it, it actually helps me make better decisions. I don't know if I'll continue paying beyond the 10 bucks I paid for the initial month offer.
6 September 2026
Reply from Simple Life App
Hello Randi,
Thank you for sharing your thoughts and for giving Simple a try. It’s great to hear that the app has been helpful in supporting your decision-making.
Your feedback about the initial month offer is appreciated and will be taken into account as we continue to improve the experience.
If you have any questions or need assistance in the future, please feel free to reach out via our live chat: https://chat.simple.life/.
Kind Regards,
Maya,
Simple Team
Consistency
6 September 2026
Reply from Simple Life App
Hello Mary,
Thank you for sharing your feedback and highlighting the importance of consistency. It’s great to hear that this aspect stands out in your experience with Simple.
If you ever need any assistance or have questions in the future, please feel free to reach out to our team via live chat at https://chat.simple.life/.
Kind Regards,
Lucas,
Simple Team
Great comprehensive tool
Simple is a great tool that can assist you with weight loss. It gives you a variety of exercise options that you can follow, helps you track your calorie intake throughout the day, your water and beverage consumption, gives you coaching and answers your questions. There is no other tool that combines all these benefits together. I truly enjoy using it.
27 August 2026
Reply from Simple Life App
Hello Maha,
Thank you for sharing your positive experience with Simple. It’s wonderful to hear that you find the app helpful for tracking your progress and supporting your wellness journey.
Your feedback about the variety of features and the overall experience is greatly appreciated. It’s always encouraging to know that users enjoy using the app and find value in its tools.
If you ever need assistance or have any questions in the future, please feel free to reach out to us via our live chat: https://chat.simple.life/.
Kind Regards,
Sophie,
Simple Team
Consistent and helpful
6 September 2026
Reply from Simple Life App
Hello Dolly,
Thank you for sharing your positive feedback. It’s great to hear that you find the app consistent and helpful.
If you ever need any assistance or have questions in the future, please feel free to reach out to us via our live chat: https://chat.simple.life/.
Kind Regards,
Lucas,
Simple Team
Just started this program so I hope for…
Just started this program so I hope for some success.
6 September 2026
Unprompted review
Reply from Simple Life App
Hello Becky,
Thank you for sharing your thoughts after starting the program. It’s great to have you with us, and your openness is appreciated.
If you have any questions or need support along the way, please feel free to reach out via our live chat: https://chat.simple.life/.
Kind Regards,
Lucas,
Simple Team
Maggie understood my issue
Maggie understood my issue and was able to help me solve it this was my second time using g Simple and when the time is right to start it again I will be back.
5 September 2026
Unprompted review
Reply from Simple Life App
Hello Pamela,
Thank you for sharing your experience and for returning to Simple. It’s great to hear that Maggie was able to assist you and that you felt supported throughout your journey.
Your feedback is appreciated, and the team looks forward to welcoming you back whenever you’re ready to start again.
If you have any questions or need assistance in the future, please feel free to reach out via our live chat: https://chat.simple.life/.
Kind Regards,
Lucas,
Simple Team
My experience with simple team was…
My experience with simple team was resolved quickly and in a friendly helpful way, pleasant and positive 5 stars.
6 September 2026
Unprompted review
Reply from Simple Life App
Hello Amber,
Thank you for sharing your positive experience and for the 5-star review. The team is glad to know that your interaction was both pleasant and helpful.
If you ever need further assistance or have any questions, please feel free to reach out via our live chat: https://chat.simple.life/.
Kind Regards,
Lucas,
Simple Team
Your commitment—Their great support. The effort that they have put into this…
The effort that they have put into this app is astonishing. From the first time I used it I felt cared for. The AI coach was more support than I could have imagined as life events affected my weight loss process. I was accountable for logging weight, what I ate, fasting, my activity and my condition each day. Each intake of food was analyzed and noted the values in each meal so I knew its impact. The app adjusted my exercises to my reported ability and stamina with Pilates, Tai Chi or other activities. I was required to move with walking tied to logging on my watch/phone and engaged in intermittent fasting. The AI coach cheered me on with a truly compassionate accommodation as I dealt with my life. I eliminated and kept off 25 pounds . This is a great app and I applaud their designers.
6 September 2026
Unprompted review
Reply from Simple Life App
Hello Katherine,
Thank you for sharing such a thoughtful review and for highlighting the aspects of the app that made a difference in your journey. It’s wonderful to hear how the support and features helped you stay accountable and motivated, especially during challenging times.
Your achievement of eliminating and keeping off 25 pounds is truly inspiring. Stories like yours encourage us and have the power to motivate people around the world to pursue healthier, happier lives. If you’re open to collaborating and sharing your experience, we would be delighted to reward such contributions. Please reach out to us at reviewstp@simple.life if you’re interested.
If you ever need further assistance or have questions, feel free to contact us via our live chat: https://chat.simple.life/.
Kind Regards,
Sophie,
Simple Team
Great app
Great app keeps me on top of my water intake and the fasting period
6 September 2026
Unprompted review
Reply from Simple Life App
Hello Suzi,
Thank you for sharing your positive experience. It’s wonderful to hear that the app is helping you stay mindful of your water intake and fasting periods.
If you ever need any assistance or have questions in the future, please feel free to reach out to us via our live chat: https://chat.simple.life/.
Kind Regards,
Maya,
Simple Team
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