ICON. Reviews 

The trowsers are not have an good cut and size

Good fit, low pricing, fast delivery

always on time and correct delivery, satisfied of the clothes

Quick delivery, nicely packed items and the fabrics looks / feels like high quality

Postal cost is preventing on buying more. The claim that Finland is remote area is maybe for the DPD you are using. Try DHL. 39 EUR for transport is not ok. Also claiming from 150 EUR onwards on free freight was then 18 EUR.
Good products, but the freight is killing the business.

I ordered three items: two polo shirts and a t-shirt. Two days later, they told me one of the polo shirts wasn't available in my size and that they would refund me. After more than a month and several emails requesting the refund, they refunded me an amount they felt like giving instead of the actual price of the polo shirt. I quite like the clothes, but this lack of transparency makes me feel cheated and makes me hesitant to buy from them again, even though I've ordered several times before. Don't offer sizes you don't have in stock, and refund the correct amounts within a shorter timeframe, not one you deem appropriate. UPDATE: After several days they have fixed the issue, today on 3rd of september I have received the rest of the refund… Thanks for solving the problem, that makes me have more trust in you and consider to order more things in the future….

I have been trying to resolve a £175 refund with ICON Amsterdam for a very long time and the experience has been extremely frustrating.

The £175 originally came from a voucher ICON had issued to me. When I later used that credit to place another order, the order was returned to ICON. Their customer service team confirmed in writing on 16 December 2025 and again on 9 January 2026 that a refund would be processed once the goods were returned.

Instead, on 2 February 2026, ICON put the £175 back onto another gift card.

I then spent months trying to use that credit and trying to get the money returned to me. There were repeated voucher and checkout problems, different customer service agents and changing explanations.

In July 2026, ICON told me the GBP gift card could only be used on its UK webshop. I pointed out that prices there were substantially higher than on its international store, meaning the £175 credit bought materially less.

On 20 July 2026, after reviewing my case internally, ICON finally offered me two options: another £20 gift card or a £175 refund to my original payment method.

I chose the £175 refund immediately.

On 20 August 2026, ICON then reversed its position and told me the refund could no longer be processed because the transaction was now too old.

That explanation is difficult to understand because the transaction was already more than seven months old when ICON reviewed the case and offered me the refund.

I then escalated the full documented history directly to co-owner Ruben Onuha. Nine days later, I have received no response.

I have extensive dated email correspondence supporting this chronology.

At this stage I am still waiting for the £175 refund that ICON itself offered and I accepted.

I placed 2 orders with ICON Amsterdam so far. T-shirt, tech pants, overshirt and suede trainers are all of a superb quality and match perfectly. Getting them out of the box I clearly see they are packed with love, and much attention is given to packaging. Will definitely be buying more apparel when new collection is available.

Very good products

They were not able to send the order in a reasonable time and they customer service was terrible.

Delivery was perfect. The product was not good. The chest pocket were not on one line/ hight. One was higher then the other one. Like at least 5 centimeter difference.

Super easy to buy, the quality of the clothes is fantastic, service is great. My only small issue is that when i wanted to return one item out of the three I bought, it was hard to find how to do it as you have shopify and the actual icon website. It would be good to add a link between the two for returns.

I used their size calculator on the website, but it didn’t work properly at all and recommended a size that was far too small for me. I’m now trying to get in touch with them to arrange a return, but they haven’t responded to my emails.

I feel very disappointed. I was really happy when I ordered my tech pants, which were not cheap at all, so I expected much better quality. They’re supposed to be wrinkle-resistant, yet they already arrived crumpled.

The website recommends going one size smaller, so I followed their advice — and the pants are still too small. I should have just gone with my usual size instead of following their recommendation.

After reading other customers’ reviews, I’m not even going to try returning them because it seems like they’ll find any excuse not to issue a refund.

First and last time buying from here. I wasted a lot of money.

I highly wouldn't recommend you to buy your ICON products in this shop. You have been warned!

I strongly advise other buyers to avoid ICON Lovely.

My first order was not dispatched until two weeks later, and only after I reminded them that I was still waiting.

With my latest order, ICON Lovely claims that the parcel was delivered to the pickup point and then somehow returned to them. Meanwhile, their so-called “customer service” has been every bit as unreliable and difficult to deal with as their delivery process. Instead of taking responsibility and resolving the problem properly, they completely disengaged and no accountability or whatsoever.

Fortunately, because I paid through Klarna, they cannot simply keep my money and I expect to recover it. Without Klarna’s buyer protection, I would be seriously concerned about being left without either the goods or my money.

My advice is simple: do not take the risk. There are plenty of other online suppliers selling ICON products who provide reliable delivery and competent customer service. Buy elsewhere.

Check revi.io (google it with iconlovely), It says " The verified Revi reputation for iconlovely.com has been paused since 10 Aug 2023. We cannot guarantee the current reliability of this business. "

Nice clothes, good fit, Quick delivery

Great Service, Great Quality, many thanks!