Ally Fashion Reviews 

186
TrustScore 3 out of 5

2.8

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Rated 1 out of 5 stars

When did it become common practice for retail stores to charge $9.99 for size exchange when there is an inconsistency in the sizes available and no option to exchange in store. This is criminal. No... See more

Company replied

Rated 1 out of 5 stars

I really didn't even want to give then the one star. The product quality is horrible. It wreeks of chemicals so strong I got a instant headache. Material is cheap. Not as shown in advertising. Return... See more

Company replied

Rated 1 out of 5 stars

Absolutely crap service. 21 days and no order still... minimal info and incorrect info. Not the first time either. Sort your issues. Stop the lies. Be upfront and honest with your customers. Edi... See more

Company replied

Rated 5 out of 5 stars

I ordered the red faux leather jacket online and thought I selected size 16 XL. However, I soon discovered I accidentally clicked size 6 XXS. Noticing I made an error I quickly contacted customer serv... See more

Company details

  1. Women's Clothing Store
  2. Clothing Store
  3. Youth Clothing Store

Written by the company

Looking for the ultimate style glow-up? Ally Fashion is your premier destination for on-trend women’s clothing that defines the season. Since 2001, we’ve been Australia’s fashion HQ, serving major looks with 400+ new arrivals dropping weekly. Whether you’re shopping online or visiting one of our 100+ stores across Australia, we’ve got you covered for every vibe and aesthetic. From viral party dresses and must-have denim to chic brunch sets and boho beachwear, our in-house designs cater to sizes 6-16. We specialize in contemporary ready-to-wear pieces that empower you to express your unique personality. Our curated collections include everything from sophisticated workwear and cozy knitwear to glamorous evening skirts and statement accessories. Join the community of style-obsessed women who trust Ally for high-quality fast fashion staples that offer incredible value. As a leading Australian fashion brand, we are dedicated to providing the latest global styles with fast shipping and seamless returns. Ready to refresh your wardrobe with the season's hottest picks? Shop the latest women's tops, jeans, jackets, and outerwear in-store or online now. Discover why Ally Fashion is the ultimate choice for fashion-forward women’s wear and timeless style.


Contact info

2.8

Average

TrustScore 3 out of 5

186 reviews

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1-star

No recent history of asking for reviews

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2.8

All reviews

(186)

24 reviews in the last 12 months

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Rated 1 out of 5 stars

$9.99 handling fee to exchange or return!! 😱

When did it become common practice for retail stores to charge $9.99 for size exchange when there is an inconsistency in the sizes available and no option to exchange in store.

This is criminal. No wonder I see so many ppl selling on marketplace. Why would I pay to return something or even worse be out of pocket to exchange it!

17 August 2026
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Kara,

Thanks for letting us know about this, and we're so sorry for the frustration caused.

We can see that our Customer Care team has stepped in, resolved this for you.

We apologise for the inconvenience and hope you continue to shop with us in the future!

Please let us know if there is anything else we can do for you.

Kindest,

Ally Fashion Team

Rated 1 out of 5 stars

I visited the Parramatta store and…

I visited the Parramatta store and unfortunately had a very unpleasant experience with the customer service staff. The customer service representative was extremely rude and unhelpful.

I was disappointed with the way I was treated and, based on this experience, I will not be returning to this store again.

16 August 2026
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Mamta, we're really sorry to hear about your experience at our Parramatta store. This is certainly not the level of service we expect for our customers, and we sincerely apologise for the experience.

We'd really appreciate the opportunity to make this right. Please send us an email at allyinfo@allyfashion.com with your review details so we can look into this further and arrange a goodwill credit as an apology.

We hope to hear from you soon.

Best regards,

Ally Fashion x

Rated 5 out of 5 stars

Paige & Ange helped us so much in the…

Paige & Ange helped us so much in the Miranda Ally store very helpful and amazing staff

Thank you so much 💖

7 July 2026
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Alex,

Thank you so much for taking the time to leave such a lovely review! We’re thrilled to hear that Paige and Ange provided amazing and helpful service during your visit to our Miranda Ally store.

We’ll be sure to pass your kind words along to both of them, they'll be delighted to know they made your experience so special. Hope to see you again soon!

Rated 1 out of 5 stars

Nightmare purchase

I really didn't even want to give then the one star. The product quality is horrible. It wreeks of chemicals so strong I got a instant headache. Material is cheap. Not as shown in advertising. Return policy infuriating. Customer service non existent. Do not buy from these crooks.

30 June 2026
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Julie,

Thank you for sharing your feedback. We’ve checked our system but haven't been able to locate an order under your name.

As an Australian fashion brand, we take quality control very seriously and work closely with our suppliers to ensure the highest standards. We want to make this right, so if you did receive a faulty item, please reply with your order number. We will gladly look into this and arrange compensation for you.

We hope to hear from you soon.

Best regards,

The Ally Fashion x

Rated 1 out of 5 stars

Worst Delivery Service

Ally fashion needs to change their delivery partner. I have had the MOST RIDICULOUS experience ever with this very frustrating delivery guy who cannot even communicate in basic English!

I missed his call on my number on the day of delivery and thus couldn't receive my parcel. Received a message that the parcel would be left at a nearest collection point. Didn't get any updates on that after this. So I called the delivery guy's number to confirm where to go and pick it up.

This led to the MOST frustrating back and forth calls and messages ever! Initially, he told me he would deliver my parcel again today. Then he texted me at a later time to say that he cannot see my number on the parcel so he cannot deliver it LOL. Then he told me to talk to his manager. Then he told me he would try to deliver it today again.

I have been waiting from 9 am today and since I plan to go out in a bit, I called him again, and he texted saying I need to arrange a re-delivery with Ally!

Been trying to reach Ally's customer service number too. 5 times! No one picks up!

It has been a literal nightmare!
He literally sent me the picture of my parcel that is with him. Why can't he just leave it at a 'nearest collection point' like the message stated?!!! I wasn't even expecting him to come to my address again! He was the one who offered it!

If I ever shop with Ally again, it's strictly going yo be in stores. Online shopping-- NEVER!

I do not want a refund. Can I just get my parcel delivered please!

17 June 2026
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hey DS,

Thanks so much for updating us via email! We are so glad to hear that your original parcel finally made it to you safely.

Looking back at our notes, we can see we reached out to you on 18th June, and we’re so glad we could assist. We sincerely apologise for the frustrating experience you had with the courier service; that’s definitely not the smooth delivery experience we want for our customers.

We’ve gone ahead and contacted Australia Post to intercept and return the replacement package to our warehouse, so there’s nothing more you need to do on your end.

Thank you again for your patience and understanding while we worked through this. We hope you love your new Ally pieces, and we look forward to welcoming you back whether that’s in-store or online!

Ally Fashion x

Rated 5 out of 5 stars

Ordered wrong size but was able to get the best help to fix it!

I ordered the red faux leather jacket online and thought I selected size 16 XL. However, I soon discovered I accidentally clicked size 6 XXS. Noticing I made an error I quickly contacted customer service and asked for help. I asked for help swapping the wrong size for the correct one. Luckily I got the best assistance from Toni in Customer Service. She helped me by tracking down the order and contacted the warehouse to fix my problem. It's so great after all the drama I got the size I meant to select in the first place. So happy it all worked out in the end! 😁

15 June 2026
Unprompted review
Rated 1 out of 5 stars

I ordered from Ally and it was a…

I ordered from Ally and it was a nightmare from the beginning. Took ages to ship my order, then shipped it without some items. They have been great at fixing that. Although I had to return some items, & report the missing items to Klarna as that was my payment method. I have received no information about my returned parcel, & ally have failed to alert Klarna of the refund for the item they forgot. I now have not been refunded, and can’t solve this with Klarna as ally fashion won’t reply to them. This has been so disappointing especially as I love ally clothing.

3 June 2026
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Aime,

Thank you so much for your patience, and please accept our sincerest apologies for the experience you've had.

We can confirm that our Customer Care team processed the refund for the missing items. The Returns Team has also completed the refund for your returned items. We recommend allowing 3-5 business days for the funds to reach your account.

Our team also reached out to you via email with an online credit as compensation for the inconvenience caused.

We truly value your support and appreciate your patience throughout this process. If there is anything further we can assist you with, please don't hesitate to contact us at allyinfo@allyfashion.com.

Warm regards, Ally x

Rated 1 out of 5 stars

Absolutely crap service.

Absolutely crap service.
21 days and no order still... minimal info and incorrect info.
Not the first time either.
Sort your issues. Stop the lies. Be upfront and honest with your customers.
Edit- will not change my review but will say I appreciate the management for actually making a phone call and taking accountability. That means a lot.

10 June 2026
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Michella,

Thank you so much for your patience, and please accept our sincerest apologies for the delay with your order.

We have followed up with our courier company to flag this issue and ensure it doesn't happen again. To make things right, we have also issued a compensation for the inconvenience caused.

We truly value your support and hope you continue to shop with us in the future. We are confident that this shipping issue has now been fully resolved, but please let us know if there is anything else we can do for you!

Warm regards, Ally x

Rated 1 out of 5 stars

Horrible customer service and scammy…

Horrible customer service and scammy business. I placed my order over 2 weeks ago and have only received an order confirmation. I reached out to customer service who told me that because they were relocating warehouse there were delays with shipping. I then informed them that nowhere on their website did it mention delays in shipping due to warehouse relocation - and that this is misleading. They only added the notice after I pointed this out. I asked them for an estimate date of dispatch and they can’t seem to provide one even though my order is apparently “packed and waiting dispatch”. So far I have exchanged 6 emails with customer service and every single one of them has failed to offer a solution. I asked for a refund and the order can’t be refunded because it’s already been packed apparently. I asked for a tracking number if the order has been packed then there should be a tracking number associated with the parcel - they can’t seem to provide that either. Save yourself money and time and take your business somewhere else. All I was offered was that they can waive the $9.99 return fee once I receive my order. Absolutely useless 🙄

1 June 2026
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi there,
We are so sorry to hear about your experience! We’ve tried looking into this for you, but unfortunately, we can’t seem to locate any orders under the name provided, which makes it a bit tricky to trace the issue.
Could you please provide your order number? Alternatively, you can reach out to our team at allyinfo@allyfashion.com so we can look into this further. We would be more than happy to honor a refund for any trouble caused once we locate your details!

Best,
Ally x

Rated 1 out of 5 stars

Do not order online go instore!

Ordered the 13/5. Emailed asking why I haven’t had any shipping updates I get a reply saying it’s already been packed and is waiting to be dispatched and that I can’t get a refund because they have already packed it. Like a week later I get an email saying somethings in my order are out of stock and have been refunded. So clearly it had not been packed if I had known I would have asked for a refund as I need the clothes by the end of this week. But doubt they are coming because they’ve been “waiting for courier pick” up since the 26/05

13 May 2026
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hey There, I can see you purchased during our fashion frenzy sale which caused a slight delay in our warehouse dispatch due to the high volume of orders. I can also see that 1 item out of the 10 purchased was refunded, we apologise this item sold out due to high demand. You should receive further courier updates within 24 hours in regard to your parcels travelling to W.A. We are so sorry again about the delay. Our customer care team will reach out directly via email. Kind Regards, Ally x

Rated 1 out of 5 stars

Ordered item 2 weeks in advance of when…

Ordered item 2 weeks in advance of when needed and 10days (8 business days) later still have not received any shipping information or updates on order.

18 May 2026
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Heloise,

We’re extremely sorry to hear about your experience, and understand how frustrating this situation has been.

Our team have prioritised your order to help expedite the dispatch process as quickly as possible.

We appreciate your patience and understanding during this time.

-Ally

Rated 5 out of 5 stars

very communicative and fastest shipping…

very communicative and fastest shipping ever

13 May 2026
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Thanks so much, Lisa! We’re happy to hear your online order went well. We appreciate the support and look forward to seeing your name in our order queue again soon!

Rated 5 out of 5 stars

I Can Not Give Ally Fashion Enough…

I Can Not Give Ally Fashion Enough Stars ⭐️⭐️⭐️⭐️⭐️ Their Service is Above and Beyond.
Love ❤️.Love❤️.Love ❤️this Store.. and The Team Members Who Handle Postage and Delivery are Super Fast..Well Done Guys..I am a Regular Customer For a Reason and will continue to be 1 for a Very Long Time..Service All Round is Outstanding..So..Thanks Heaps for Providing Superb Customer Service Once again 👏🙌🫶
Take Care and Stay Safe..
Have a Nice Evening 👍😊❣️🌹🌺🌻💐🌼🌷🪻

9 April 2026
Unprompted review
Rated 5 out of 5 stars

Erika @ Hornsby store is excellent

Went to the Hornsby store today and the sales assistant Erika was super helpful and extremely friendly. Great customer service. I went to just scout around and walked out with 4 dresses thanks to her great sales skills. They’ve got a sale going on at the moment, so it was a good time to shop. I know it’s fast fashion, but I think the quality of the dresses I bought is pretty good. Original retail price around $70 for each dress. Significantly discounted now - well worth it

5 March 2026
Unprompted review
Rated 5 out of 5 stars

I love buying from Ally

I love buying from Ally. It’s the only store I can 100 percent bet on for not only affordability and quality but also have some of the outfits that are mostly hard to find in other stores.

12 February 2026
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hey Glown,

We're so happy to hear you love the quality of our items - thank you for sharing!

Ally Fashion x

Rated 5 out of 5 stars

Very supportive staff

6 February 2026
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hey Anna,

Thanks so much for your review - We appreciate your support!

Ally Fashion x

Rated 5 out of 5 stars

Pink floral strapless dress

I place an order on the weekend and accident chose normal shipping instead of express, but was needing it for the next weekend. On Monday I called customer service and they told me the best and easiest option was to cancel the original order, and make a new one with express shipping. I they got back to me in no time and it only took a few minutes to change. Very helpful, convenient and quick!

9 February 2026
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hey Ariane,

Thanks so much for the lovely feedback.

We appreciate your support and are glad you had a great experience!

Ally Fashion x

Rated 5 out of 5 stars

Great customer service

Very helpful in following up on an inquiry

4 February 2026
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hey Anita,

Thanks for your review — we really appreciate it. We’re glad to hear you had a positive experience!

Ally Fashion x

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