Alpha Industries Europe Reviews 

3,183
TrustScore 4 out of 5

4.0

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Rated 5 out of 5 stars

I have placed my order on 12.03.26 and received it on 18.03.26, so I am very satisfied with the delivery! And the quality of the jacket as well! Looks even better in real life than on the website pict... See more

Rated 2 out of 5 stars

The courier has probably lost the goods and there is no way to contact them (no number, useless tracking system). I'm not giving one star because I understand that this is not your direct responsibil... See more

Rated 5 out of 5 stars

Excellent! I purchased my first MA-1 Hooded jacket in a beautiful black olive color with a sheen to it. The black polyester fleece lining the inside of the hood makes this one cozy jacket to zip up a... See more

Rated 3 out of 5 stars

I ordered the Major pant (size 36) And within the first three days one button came off and the sewing on one of the pockets came loose. Which is a shame because I love these pants. I also ordered a s... See more

Company details

  1. Clothing Supplier
  2. Clothes and Fabric Manufacturer
  3. Outerwear Store
  4. Streetwear Store
  5. Winterwear Store

Written by the company

In 1959 Alpha Industries was commissioned by the Department of Defense to design and manufacture high performance outerwear for the US military. It all started with a rented factory in the city of Knoxville, Tennessee and just a few staff members. That was the beginning of the nowadays so well-known authentic and legitimate MA-1 Flight Jacket. Over the years the company added several new colors to the original products or customized them with different patches or prints but the jacket itself and especially the capability to withstand every type of weather and outside influences stayed the same at all times. That´s why Alpha Industries quickly became synonymous with developing the iconic MA-1, M-65 and N-3B trusted by soldiers, sailors and aviators to protect them from the direst conditions across land, sea and air.


Contact info

4.0

Great

TrustScore 4 out of 5

3K reviews

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4.0

All reviews

(3,183)

11 reviews in the last 12 months

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Rated 1 out of 5 stars

Longest time to deliver!!16 days and parcels not left Germany

I placed an order for a £200 jacket on the 22/12/2025 and I still have not received my order,I have been in contact with their customer service again today and they said my order was sent to customs yesterday, but they still need to process it,so my order has not left Germany yet,by the time the order gets to my address in London it will be a good month,it’s to slow,I will not order from them again,it’s the longest I’ve had to wait for a delivery,I wouldn’t recommend buying from their online store again.terrible experience!!

January 7, 2026
Unprompted review
Rated 1 out of 5 stars

I cannot recommend this company at all

I cannot recommend this company at all. I had problems from the very moment of purchase. The website does not provide all the necessary information for delivery, so the courier service refused to ship my order. On top of that, my address was somehow automatically translated into another language, and because of that the package could not be delivered.

I spent two weeks waiting for a resolution, writing every day to Alpha Industries’ official support. They first promised to return the jacket to me, but in the end I was told that the item would not be sent back and instead I had to wait another two weeks for a refund.

The service is honestly terrible. The waiting time for the product is unreasonably long, and the communication was frustrating. I cannot recommend this store — it’s much better to buy from another shop where these jackets are actually available in stock.

September 22, 2025
Unprompted review
Rated 1 out of 5 stars

UK customer service non existent

My issue is not with the product itself (which I've returned & EVRI has lost) but with the communication of the company, I've sent around 4 messages about this lost return order & my refund via there website contact form & no response..

I've even got in touch with EVRI who have admitted the order has been lost, I returned it on July 8th.. it's now the 23rd and getting a response from alpha industries is non existent, along with my refund.

(Update, took close to a month to finally get a refund)

July 7, 2025
Unprompted review
Rated 5 out of 5 stars

Customer care is superb

Customer care is superb. I had a problem with a piece I purchased a few years ago and they helped me resolve it quickly and at no cost. Superlative customer care. Ten out of ten.

April 10, 2025
Unprompted review
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Rated 5 out of 5 stars

Great costumer service.

Great costumer service.

I ordered online 2x. Quick dispatch of the product. Unfortunately an item for sale was found not available. I rang the costumer service, who assured me the item already had been refunded and rightly so. I highly recomend this online store. If needed costumer service are spot on and very friendly. Thank you Alpha family. LOVE

December 9, 2024
Unprompted review
Rated 5 out of 5 stars

Nervous purchase but best service from start to end

Was sceptical purchasing from this company because the UK has left the EU. However, I was surprised that all would be ok, and there would be any additional VAT charges. The team were very helpful from start to finish.

My purchases were 3 pair of shorts but only 2 were in stock. Despite this, both pairs of Kerosene shorts are a great fit.
Very happy customers #alphaindustries.eu

Thanks so much

May 19, 2024
Unprompted review
Rated 1 out of 5 stars

I ordered a bomber on the 6th of May…

I ordered a bomber on the 6th of May and have heard nothing from the company, then contacted om the 10th to ask what was happening with my order and didn't get a reply till the 13th of May saying they have some delays but my package will be shipped in a couple of days! I have since sent another email today 20th of May. I already own 3 of their jackets and this would be a fourth. If I at all purchase again from AI I will order through one of their resellers, but that's a big if.

May 6, 2024
Unprompted review
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Rated 1 out of 5 stars

Money back

Service is very bad its been 5 day and my jacket has been in Germany and nobody wants to tell me why and they never answered my emails and when they did no help . So dont bother us the usa site

September 8, 2023
Unprompted review
Rated 1 out of 5 stars

UK Custom charges

Beware if you live in UK -you have to pay custom charges!! What looks like a great price will end up costing you more because of the customs charges you will incur.

August 21, 2023
Unprompted review
Rated 1 out of 5 stars

Horrible Service if you are living in…

Horrible Service if you are living in UK.
Hidden charges that they will inform you only at the end and there are using Parcel Force as couriers. Worst delivery Company ever . If you are living in UK , buy alpha industries items on from retailers inside UK

August 21, 2023
Unprompted review
Rated 1 out of 5 stars

Terrible service

Terrible service. Hidden customs charges.
I ordered 2 in-stock items and paid in full. I then received an email to say they had refunded one item as it wasn't now in stock. No other option given. No choice.
I then get my final item stuck in customs and asked to pay an additional customs fee of £65. I could have bought a ticket and flown to Germany myself and it would still have worked out cheaper. Complete rip off.

August 15, 2023
Unprompted review
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Rated 5 out of 5 stars

Great products

Great products, I ordered a sweatshirt and a hoodie on Monday, and received them on Thursday. Absolutely love them, quality is excellent and the fit is perfect. Will be ordering again. Thank you 👍

June 28, 2023
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