Wine selections are always good and often unusual. Web site is generally easy to navigate. Sometimes wines we receive are not listed as wines for us to rate. Delivery is well organized so delivery... See more
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I enjoy having experts picking out quality wines at discounted prices, some of which are not available in my local area. On top of that they are delivered to the front door. How convenient is that?... See more
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Great service and they are able to choose wines that I really like. When I have called they answer quickly and resolve any issues. I have learned so much about wines as their website is filled with... See more
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The best "impulse buy" ever! Took a little quiz to get started (palate test/info) and First Leaf took it from there. EVERY SINGLE order has been exceptional!! I want to re-order some of the wines. Did... See more
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Company details
- Wine Club
- also in
- Wine Store
- Winery
About Firstleaf Wine
Written by the company
Firstleaf is a personalized wine club that helps members discover wines they’ll love for relaxing at home, pairing with meals, hosting friends, and exploring exclusive wines not typically found in stores.
To get started, you take a quick wine quiz about your taste preferences, favorite foods, and drinks you already enjoy. Your answers help us recommend wines personalized to your palate.
After each shipment, you rate the wines you try so future selections become even more personalized over time. Whether you enjoy bold reds, crisp whites, smooth blends, or sparkling wines, Firstleaf helps you discover wines tailored to your tastes and occasions.
From weeknight dinners to celebrations with friends, Firstleaf makes it easy to always have great wine on hand. Members enjoy wines from renowned wine regions and varietals around the world.
Flexible shipping options let you customize delivery timing to fit your lifestyle, whether you want regular shipments, need extra wine for hosting, or prefer to skip a delivery.
Firstleaf partners directly with winemakers to deliver award-winning wine at exceptional value. By working directly with producers, members save an average of 30% compared to retail pricing while enjoying premium wines selected specifically for their tastes.
Every shipment is backed by our satisfaction guarantee — if you don’t love a bottle, you’ll receive credit toward a future order.
| Learn more | Start personalizing | Shop wines |
Get your first 6 wines for $44.95 + free shipping!
Written by the company
The best subscription wines at the best value, guaranteed.
100% satisfaction guarantee
If you don't like a bottle, we'll credit you for it.
Contact info
50 Technology Ct., 94558, Napa, United States
- 1-800-461-7203
- service@firstleaf.com
- firstleaf.com
4.6
Excellent
952 reviews
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Replied to 100% of negative reviews
Typically replies within 24 hours
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Reply from Firstleaf Wine
We aim to produce enough wine for the club and store orders; however, we usually source in smaller batches so that we can keep the wines new and exciting. Our winemaker is always working on new and different wines to add to future club shipments!
Good variety of wine makers
Offers reasonably priced wine. Also covers more than the US wineries. Delivwery is quick and efficient. I would like to see more of the standard varietals to include more Merlot's
October 21, 2026
Reply from Firstleaf Wine
You're in luck! Our inventory is always changing and we've just added the Gilded Letter 2024 Merlot to our Fine Wine collection. We also plan on introducing a few other Merlots in the next few months so keep an eye on our store for updates.
Good experience
When I first started ordering Firstleaf Wine several years ago, I had one person assigned to my account. I knew exactly who to talk to about my order or my questions. I no longer have one person assigned to my account, and I am having a difficult time figuring out who to talk to if I have a question or problem. Other than that, my experience with Firstleaf is really good.
October 9, 2026
Reply from Firstleaf Wine
While we no longer have a dedicated team to proactively reach out to members, we do offer consultations with our Wine Concierge team to further customize orders! You can book an appointment here: https://firstleafclub.setmore.com/
What a great quality company!
What a great company, to obtain perfect wines! I really like their personal service, and their efforts to make all of their wine selections, to be just what their customers want. I highly recommend them, and their customer care, and, of course, their wines.
October 6, 2026
Reply from Firstleaf Wine
Thank you for the kind words! We aim to provide great service and even better wine to each of our members.
Great value
I enjoy having experts picking out quality wines at discounted prices, some of which are not available in my local area. On top of that they are delivered to the front door. How convenient is that?
Customer service was very helpful whenever I had a question or concern.
I'd recommend Firstleaf to anyone that appreciates excellent wines 🍷.
September 27, 2026
Reply from Firstleaf Wine
We're so happy to hear that! Our club is a great way to explore wines you might never pick yourself and each box gets better with every rating.
Good selection
Good selection. Easy sign up. Has a few delivery options. One suggestion is need more Chianti.
October 4, 2026
Reply from Firstleaf Wine
Thanks for the review! We are continually adding to our inventory and expect to have some new Italian red wines next year - be sure to keep an eye on our store for their release.
Loved the wine varieties
Loved the wine varieties. Over the years, I never received a wine I didn't like. Unfortunately things have gotten expensive and we had to cut costs on "luxury" items.
October 23, 2026
Reply from Firstleaf Wine
We completely understand! If you're ever looking for a one-time purchase, we do offer some wine collections at a discounted price. These bundles are curated for special occasions and can be found here: https://www.firstleaf.com/collections/featured-bundles?filter.v.availability=1
I love the wine first of all
I love the wine first of all. I also love the communication I have with staff that work for FirstLeaf. Whether it’s on the phone or email. They always respond promptly.
October 6, 2026
Reply from Firstleaf Wine
Our Member Experience team works hard to make sure everyone gets the most out of their membership. Thank you for the review and can't wait to send you your next box!
I like most of the wine but wish for…
I like most of the wine but wish for more Pinot Grigio.
October 23, 2026
Reply from Firstleaf Wine
You're in luck! We plan to introduce more Pinot Grigio early next year and we're continually adding to our inventory so members have something to explore year-round.
Love First Leaf
Love First Leaf. Look forward to the shipments. Love the wines, how customizable each order is.
October 23, 2026
Reply from Firstleaf Wine
The reminder email we send a few days before an order ships is a great time to review the suggested wines and make swaps if you'd like to try something else!
The best "impulse buy" ever
The best "impulse buy" ever! Took a little quiz to get started (palate test/info) and First Leaf took it from there. EVERY SINGLE order has been exceptional!! I want to re-order some of the wines. Did I mention that each bottle has a magnificently artistic label? Seriously- a must try!
October 2, 2026
Reply from Firstleaf Wine
Our new Order Uncorked section has made re-ordering wines even easier! Members can navigate to their Order History where they can learn more about the wines received, rate them, and add to cart in just a few clicks.
You get to choose your wines
You get to choose wines that fit your flavor profile. You can swap out wines before it ships. The prices are very good.
October 23, 2026
Reply from Firstleaf Wine
Every new rating influences the wine recommendations for your next box - that's how Firstleaf gets better over time!
A Gift to Myself
Great service and they are able to choose wines that I really like. When I have called they answer quickly and resolve any issues.
I have learned so much about wines as their website is filled with of information on growing locations, types, notes and taste and what to eat with each wine to fully enjoy it.
October 23, 2026
Reply from Firstleaf Wine
We're so happy to hear you've had a great experience with Firstleaf! Be sure to keep an eye on our store for some new wines to try in the next few months.
We like the variety of the countries…
We like the variety of the countries that the wine comes frim
October 4, 2026
Reply from Firstleaf Wine
We're always adding to our inventory so members have something new to try throughout the year - be sure to keep an eye on our store for more international wines in the next few months!
Wine selections are always good and…
Wine selections are always good and often unusual. Web site is generally easy to navigate. Sometimes wines we receive are not listed as wines for us to rate. Delivery is well organized so delivery date is known as soon as shipment begins. (This is not true of all wine deliveries.)
October 23, 2026
Reply from Firstleaf Wine
We're so happy to hear you've had a good experience with us so far! We strive to make receiving orders as easy as possible, including hold at location for members who want a bit more flexibility with their delivery.
First Leaf provides not only a great service but fine quality wines for the consumer.
I have enjoyed all the selections that have been sent to me. When I asked for an adjustment, it was made promptly. I am not a wine connoisseur, but I do enjoy a glass with my dinner. You have allowed me to do that.
October 26, 2026
Reply from Firstleaf Wine
Our membership is customizable from the quantity to the ratio of red or white wines and can even be changed between orders! If you'd ever like to try a specific wine in our store, just reach out to our Member Experience team and we're happy to include it in a shipment.
Been a member for a long time. Cheers
Been a member for a long time. I like how it is easy to delay a shipment if needed. I also enjoy the wine selections.
October 5, 2026
Reply from Firstleaf Wine
Members can set their frequency between every 2 to 12 weeks depending on their wine needs and can even change their next club date if they find they need a little more time before the next box!
great job keeping me informed of…
great job keeping me informed of delivery and great driver/delivery person/s
and GREAT WINE
Ted
October 20, 2026
Reply from Firstleaf Wine
We offer FedEx and UPS in most states so members can get their preferred delivery experience. We even have hold at location options for the folks that can't be home to sign for delivery!
Absolutely perfect 👍 Loving the chosen…
Absolutely perfect 👍 Loving the chosen wines for me. Keep up the great work 💪😊
Delivery on time friendly FedX Guys.
Personal inquiries to me.
Ty,Ty. ☺️🍷
October 25, 2026
Reply from Firstleaf Wine
Our easy rating system ensures each box is catered to your tastes. Every member gets to explore the various types of wines they're looking for and no box is the same!
I have been with First Leaf since 2012
I have been with First Leaf since 2012. They always deliver promptly. Wine is always delicious, I have not received a bottle that wasn't excellent.
I have also used them as gifts and people love it!
Great company and great pricing.
September 28, 2026
Reply from Firstleaf Wine
Thank you for being a valued member! Our club has grown over the years and it's great to hear that we were able to provide quality service through all the changes.
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