Cubitts Reviews 

963
•
TrustScore 4 out of 5

3.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 147 reviews, reviewers had a great experience with this company. Customers frequently praise the knowledgeable staff members for being extremely helpful, polite, and attentive during store visits and eye tests. Many consumers also love the wonderful design, the great variety of available options, and the solid quality of the glasses they purchase. However, some customers also noted issues regarding slow response times, poor communication, and ongoing difficulties reaching online support teams. A few people experienced frustrating delivery delays or problems with getting proper updates on their repairs and missing orders. Some reviewers additionally mentioned disappointments related to fragile frames breaking easily or timing issues with important orders.

What people talk about most

Product

People report ambiguous experiences with product, as many consumers praise the gorgeous designs, reasonable... See more

Staff

Customers consistently note positive experiences with staff, frequently describing team members as... See more

Service

Reviewers highlight positive aspects of service, frequently expressing satisfaction with the helpful staff,... See more

Quality

Customers had ambiguous experiences with quality, as while many reviewers praised the great designs, amazing... See more

Customer service

Consumers find customer service to be ambiguous, as while many reviewers praised staff for being helpful,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I went for the Made to Measure service in the Borough store. Krystal was fantastic in alerting me to a colour that hadn't even crossed my mind and missed totally on the website. My glasses w... See more

Rated 5 out of 5 stars

About a year ago I bought my first Cubitts glasses — the Judd — and I’ve loved them ever since. I get so many compliments when I wear them and they always make me feel confident. Last week I orde... See more

Rated 5 out of 5 stars

Great team at Cubitts' store in Borough, London. Offered lots of helpful advice when it came to choosing my glasses in terms of shape, fit and colour. Although there was an initial delay in the prod... See more

Rated 5 out of 5 stars

Loved this place. I went to the Borough branch, recommended by my son, and was really impressed. The optician who did my eye test - I think her name was Lu - was so informative and thorough. Much bett... See more


Company details

  1. Glasses Store

Written by the company

We were founded in King’s Cross, London, in 2013. We make men's and women's prescription spectacles and sunglasses. Each of our frames is handmade the traditional way, going through 50 stages of production before they are ready to adorn your face. Our London workshops also offer full eye exams.


Contact info

3.9

Great

TrustScore 4 out of 5

963 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 85% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.9

All reviews

(963)

150 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

From the moment I stepped into the…

From the moment I stepped into the store I felt the energy from these 2 lovely ladies (Mengiie and Meg) they went out of their way to meet my needs. From the detail of the glasses I was looking for nothing was to much trouble. I highly recommend this branch in Commercial St. The glasses are really good quality and a very good price and so many lovely different designs.
Thank you 😊

September 24, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Serious customer service and shipping issues

I placed an order for prescription lenses on October 13. The order status changed to “adding final touches” on October 21. At that time, the estimated dispatch date was October 23. I waited patiently until October 28, by which point my order was still stuck at the “adding final touches” stage. I called, got a hold of somebody who told me they would get back to me with an update within 24 hours. Today is November 4. I have neither received an update nor received my order. I have tried calling and emailing multiple times since October 28th to no avail—no one picks up the phone and the only email response I have received is an automated AI email. Very disappointed in the service and at this point I have no idea whether or not I will receive my lenses at all.

November 4, 2026
Unprompted review
Cubitts logo

Reply from Cubitts

Hi Christopher,

I'm so sorry for the experience you've had with us. I completely understand how disappointing it must be to wait so long for your order, particularly when you've also been left chasing us for updates. We should have kept you better informed.

We've now been in touch with you directly with an update on your order, and I hope this helps provide some reassurance.

Thank you for taking the time to share your experience.

Best,
Cubitts

Rated 1 out of 5 stars

As a long-standing Cubitts customer

As a long-standing Cubitts customer, I’m extremely disappointed by their handling of my complaint regarding prescription lenses. After experiencing problems with the lenses that required medical attention, I lost confidence in Cubitts and sought a second opinion and replacement lenses from Vision Express at additional expense.

Despite extensive correspondence over the last week, Cubitts has refused to refund my original lenses, eye examination or additional costs incurred elsewhere.

I have now formally escalated the matter to the Optical Consumer Complaints Service (OCCS) and requested a review by senior management.

A disappointing way to treat a loyal customer over a few hundred pounds. I will update this review if the matter is resolved.

Thank you for responding. Unfortunately, this overlooks the seriousness of my complaint. The glasses caused headaches and dizziness that led to medical investigations, and my symptoms disappeared when I stopped wearing them.

An independent examination at Vision Express subsequently identified a 0.75-dioptre discrepancy in one lens compared with the prescription they determined I required.

Having already incurred additional expense obtaining second professional eye exam elsewhere, I do not consider another examination at Cubitts a reasonable resolution.

The matter is now with the Optical Consumer Complaints Service (OCCS) for independent mediation

November 4, 2026
Unprompted review
Cubitts logo

Reply from Cubitts

Hi Stuart

Thank you for taking the time to share your feedback. We're sorry to hear how disappointing this experience has been, particularly as a long-standing Cubitts customer.

An eye examination is a collaborative process between the optometrist and the customer, and occasionally, the initial results may need some refinement to ensure the prescription is working as it should.

We have processes in place to support customers in these situations, including a complimentary follow-up eye examination and replacement lenses at no additional cost, to help ensure the prescription is right. Both of these options have been offered, and we're very happy to make any necessary adjustments to the lenses. We would, however, need to see you in person so that our team can carry out the appropriate checks and make sure everything is as it should be.

We appreciate that you've sought a second opinion elsewhere, and understand that this has been a frustrating experience. Our offer to reassess your prescription and replace the lenses remains open, as we'd genuinely like the opportunity to get your lenses right for you.

Best,
Cubitts

Rated 5 out of 5 stars

Super service, personal and generous

Eden at the Borough store was incredibly helpful. Going above and beyond to make sure I could get my glasses in a timely fashion, allowing me to have them in time for my work travel. Supportive and responsive at every stage. Great service. I also highly recommend their eye testing service which I’ve used the last 3 times I’ve had them checked.

November 2, 2026
Unprompted review
Advertisement
Rated 5 out of 5 stars

I recently visited the Cubitts Borough…

I recently visited the Cubitts Borough branch for new glasses and was looked after by Eden, who was absolutely amazing. He was so knowledgeable and efficient, and at the same time really patient and understanding of what I needed. The whole process was smooth, easy and enjoyable, and I left with exactly what I was looking for!

November 1, 2026
Unprompted review
Rated 5 out of 5 stars

This time round we used the Borough…

This time round we used the Borough branch in London and struck gold when Eden took over my enquiry. As a Cubitts customer I know how much the company pride themselves on their efficiency when helping a customer. Eden from the first call at just gone 10am was able to navigate my glasses issue find a solution and a time frame with minimal disruption and with plenty of ease.

Love Cubitts but love great service too, which is why I have just purchased my 5th pair of glasses from them.

Eden at The Borough thank you x

October 30, 2026
Unprompted review
Rated 5 out of 5 stars

Loved this place

Loved this place. I went to the Borough branch, recommended by my son, and was really impressed. The optician who did my eye test - I think her name was Lu - was so informative and thorough. Much better than anywhere else I have been. Another thing I appreciated that there was no pressure to have lots of different specs - in fact, she said I didn't need glasses for driving which I'd had before. Also, instead of lots of frames with designer names on the side and a hefty price tag, they have their own designs, which I actually much preferred and a reasonable price. Sales assistant Lily was very helpful and I felt took a genuine interest in finding the right frames. Thank you all!

October 23, 2026
Unprompted review
Rated 2 out of 5 stars

Gone Downhill

I have used Cubitts for over 10 years and have recommended them many times. However, after 2 of the same model of frames snapping during a standard clean after only a few years, I won’t be back. It’s one thing to replace when they cost £100, another at £175.

Customer service has also declined, with slow answers and having to repeat yourself. Zero discount or good will gesture offered for essentially having to replace a poor quality frame twice

I won’t use again

October 28, 2026
Unprompted review
Cubitts logo

Reply from Cubitts

Hi Laura,

Thank you for being a Cubitts customer for over 10 years, and we’re sorry to hear how disappointed you’ve been with your experience.

As your frames were outside our two-year warranty, we weren’t able to offer a replacement under warranty. While we can replace parts for our frames to reduce cost, the Seaford is now an archived style, which meant we couldn’t source replacement parts in that same colour for you.

I can see our team has since sourced a frame in an alternative colour and refitted your existing lenses, so you didn’t need to purchase a completely new pair of glasses.

Your newly purchased frame is now covered by our full two-year warranty, so if you experience any issues, please do get in touch and we’ll be happy to help.

Best,

Cubitts

Advertisement
Rated 5 out of 5 stars

We have had amazing service

We have had amazing service at the Manchester store. We as a family have had three pairs so far and a lens change. We have mainly dealt with Jess who we find to be very knowledgable and detail-oriented as well as super polite and friendly. We will definitely recommend Cubitts to friends and family and we will certainly be back in the future. But I have put a 12 month ban on my husband returning as he can’t resist buying a new pair HaHa!

October 17, 2026
Unprompted review
Rated 5 out of 5 stars

I love my specs so much I bought two pairs

I love my specs! Was recommended this place by a friend because they do different size glasses and I needed small ones. Loads of colour and design options to choose from. Really friendly and knowledgeable staff members who know what they are talking about and actually provide helpful opinions about what best suits your face and what works best for stronger prescriptions. Super efficient service and probably the best value specs out there right now (having shopped around!) Very pleased with the whole experience. Thank you.

September 30, 2026
Unprompted review
Rated 2 out of 5 stars

Nice glasses but don’t expect longevity.

Nice frames, good lenses but expected my glasses to have lasted longer than a year.

One of the hinges broke three weeks ago and I was told they are very strong so must have been excessive wear and tear and they would not fix under warranty. They are reading glasses so are off and on throughout the day so not entirely sure how I am expected to reduce wear. I paid £25 for a repair in the shop as I needed my glasses. Today, three weeks later the opposite hinge broke. Needless to say I won’t be going back to Cubitts to be stung for another £25.

Post review note - having been asked for additional information and provided this within two days, Cubitts have not been in touch so have deducted a star.

October 23, 2026
Unprompted review
Cubitts logo

Reply from Cubitts

Hi David

Thanks for sharing your experience. We're sorry to hear about the issues with both hinges, particularly so soon after the initial repair.

We do offer a two-year warranty on frames, which covers hinge breakages where these are due to a manufacturing fault. I’ve requested some further information so we can look into what’s happened and review the original warranty decision.

If the breakage should have been covered under warranty, we’d be very happy to honour this and put things right.

Best,
Cubitts

Rated 5 out of 5 stars

Great service from Cubitts Opticians

I went into Cubitts Opticians in Edinburgh Old Town when a lens fell out of my spectacles frame while on a visit to the City. With good humour and professionalism they repaired the specs and offered constructive advice on avoiding recurrence and made no charge. This quality of service deserves recognition and thanks.

October 21, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

What is going on at Cubitts?


I placed 2 orders for lens replacements via customer services. I sent the glasses to Cubitts the following day. Prior to placing both orders there had been a long exchange with customer services including me sending them images of the glasses, being informed some of the lenses I require taking longer, the sequence of returns due to my reliance on some of glasses, 10-14 day completion window and agreement to update.

Customer services provided an update on one of the orders but not the other despite promises to so. As others have mentioned calls and emails to them went unanswered.

Then after I addressed an email FAO management customer services replied. However, I was told work on some of my glasses had not even started. Worse still work on the glasses I'd told them I was most dependent on, and, they said took the longest to complete had only been scheduled to start 14 days after my order had been placed and 11 day after receiving the frames. This indicated that there had not really been any intention of honouring the 10-14 day completion window .

At no point was I told that orders sit around for nearly two weeks before work begins. I would not have chosen to unnecessarily go without glasses I use daily for so long had this been the case.So I sent another email FAO Cubitts management saying that whatever Cubitts have done/not done to progress my orders I expect the work for both of them to have been completed and returned by 28 OCt. I also requested their complaints policy and a named contact. Again I have had no acknowledgement or response.

It seems behind Cubitts customercentric, service orientated facade lies a thin overextended customer service operation through which everything gets channelled but doesn't necessarily get acknowledged or resolved. There is no mechanism or process for raising issues or concerns except through the very same customer service email and number going unanswered.

October 21, 2026
Unprompted review
Cubitts logo

Reply from Cubitts

Hi Alexandra,

Thank you for sharing your details so we can look into this.

Our Customer Experience Manager has now reached out to you directly to clarify the progress of your orders and provide an update. We appreciate you taking the time to explain what’s happened and the impact this has had on you, and we’ll continue to follow up with you directly.

Best,
Cubitts

Rated 5 out of 5 stars

I Love Cubitts x

I thought Flo was lovely at the Notting Hill store, very helpful and friendly. I love Cubitts, from your glasses, tinted lenses to silver cases as well as your prices. So happy and pleased I found Cubitts x

September 24, 2026
Unprompted review
Rated 5 out of 5 stars

I visited the Covent Garden store

I visited the Covent Garden store. I have worn glasses for over 30 years, and I got the most thorough and reassuring optician prescription test yet. The frames are great, my partner loves them, and I have adjusted to the new lenses swiftly. I also got a great tote.

October 16, 2026
Unprompted review
Rated 5 out of 5 stars

Second pair of Cubitts, same high quality.

Second pair of Cubitts, after a flawless first experience with my first varifocals, I went straight back for a pair of varifocal graduated sunglasses. I have once again been delighted with the service and quality from the Marylebone store. I have been wearing varifocals for four years and no prior brands were quite right. Cubitts just work straight out of the box.

October 12, 2026
Unprompted review
Advertisement
Rated 5 out of 5 stars

Praise and thanks when due.

I can’t thank Cubitts Hampstead store staff for their fantastic help in reorganising and fixing a new lenses situation that was no fault of theirs. The customer service and generous help on getting everything completed in time for upcoming travel plans was wonderful. I have been a longstanding customer and will continue to be for even longer.

October 16, 2026
Unprompted review
Rated 5 out of 5 stars

Everything in this experience is perfect

Everything in this experience is perfect. From the website which is really easy to use, to the customer service, to the delivery, the packaging and of course the product. Since I first entered your store in Edingburgh I fell in love with the brand. The only problem is that you want to own all the glasses because the designs are all amazing and it’s really hard to pick a favorite. But I think I chose well!

October 13, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look