I was honestly disappointed by the quality of the product and returned most of them. Especially coats without an inner layer; they just felt and looked like an apron used in a cheap lab. Hope that one... See more
Company replied
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See what reviewers are saying
Delivery of my first item/order wasn’t the fastest, though I had swift email replies to how my my order was doing Thrilled with coat, super quality and style, will shop here again Many Thanks Hei... See more
Company replied
The finishing on the jacket I just received is very poor.I can see on internal side of the jacket teh filling and zip cutted like kindergarden.im considering returning it, but I'm now concerned becaus... See more
Company replied
The best cloths I’ve ever had, worn and bought; great, colorful, comforable and beautyful with the highest quality.
Company replied
Company details
- Women's Clothing Store
- also in
- Clothing Store
- Fashion Accessories Store
- Outdoor Clothing and Equipment Shop
- Printed Clothing Store
- Winterwear Store
About NAOKO
Written by the company
NAOKO to więcej niż moda – to manifest wolności, autentyczności i odwagi. Tworzymy dla kobiet, które nie boją się iść własną drogą, łamać schematy i wyróżniać się stylem. Nasze kolekcje to sztuka wyrażania siebie. Nie podążamy za trendami – to my je wyznaczamy. Jesteśmy dla tych, które kochają przygody, energię miasta i nie boją się być sobą. Każdy nasz projekt to historia – opowieść o pasji, emocjach i kobiecej sile.
NAOKO powstało w 2014 roku z potrzeby stworzenia marki, która odzwierciedla wolnego ducha i niezależność kobiet. Od samego początku naszym celem było projektowanie ubrań, które nie tylko wyróżniają się na tle masowej mody, ale przede wszystkim pozwalają kobietom czuć się wyjątkowo.
Zaczęliśmy jako mała, niezależna marka, tworząc pierwsze kolekcje w niewielkiej pracowni. Każdy wzór, każdy krój był efektem ogromnej pasji i dbałości o detale. To właśnie ta autentyczność sprawiła, że w krótkim czasie zyskaliśmy lojalną społeczność klientek, które pokochały NAOKO za unikalne podejście do mody.
W NAOKO wierzymy, że moda to coś więcej niż ubrania – to język, którym wyrażamy siebie. Styl jest odważnym głosem osobowości, a my dajemy kobietom narzędzia, by mówiły nim głośno.
Nasze kolekcje to harmonia nowoczesnego designu, wyjątkowych printów i doskonałej jakości. Tworzymy modę, która inspiruje, dodaje pewności siebie i pozwala czuć się absolutnie wyjątkowo – każdego dnia.
„Life is too short to wear boring clothes.”
Written by the company
- NAOKO to więcej niż moda – to manifest wolności, autentyczności i odwagi. Tworzymy ubrania dla kobiet, które nie boją się iść własną drogą, łamać schematy i wyróżniać się stylem. Nasze kolekcje to sztuka wyrażania siebie. Nie podążamy za trendami – to my je wyznaczamy!
Contact info
Romanowska 55B/32B, 91-174, Łódź, Poland
- +48 791 575 758
- hello@naoko-store.pl
- naoko-store.pl
4.2
Great
3K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 90% of negative reviews
Typically replies within 1 week
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Not worth the money…the quality is…
Not worth the money…the quality is poor. Except of that you can not put the blazer to the washing machine. Ovepriced,high maintenance piece..never more
November 4, 2026
Unprompted review
Reply from NAOKO
Thank you for sharing your feedback. We are sorry that the quality of the blazer did not meet your expectations. Our garments have specific care instructions to help preserve their appearance and quality. We understand your disappointment and will pass your comments on to our product team.
If the product is defective, please contact our complaints department at hello@naoko-store.pl. We will be happy to look into the matter and assist you.
Reply from NAOKO
Thank you so much for your five-star rating! We are truly delighted to know that we have met your expectations. Your support means a lot to us and inspires us to keep doing what we love. We hope to welcome you back to the world of NAOKO again soon!
The best cloths I’ve ever had
The best cloths I’ve ever had, worn and bought; great, colorful, comforable and beautyful with the highest quality.
October 27, 2026
Reply from NAOKO
Thank you so much for your five-star rating! We are truly delighted to know that we have met your expectations. Your support means a lot to us and inspires us to keep doing what we love. We hope to welcome you back to the world of NAOKO again soon!
I have had an extremely poor experience…
I have had an extremely poor experience with this store, and the situation is still unresolved. Their communication is terrible.
I placed an order worth €130, which immediately went to "preparing for shipment" status after payment. A week passed without any updates, so I reached out to ask when it would be shipped. They informed me that the item was out of stock and had been reordered, claiming it would be delivered starting October 26th (the day after I contacted them). They also implied that this information was visible when I placed the order, which was simply not true. If that had been the case, the order status should have been "ordered from supplier" rather than "preparing for shipment."
Another week has gone by, and there is still no change. Because I no longer trust this store, I requested to cancel my order. I have received zero response.
I only chose them because they were listed on Zalando, although the specific item wasn't available on the main Zalando page. I will definitely be notifying Zalando about how untrustworthy this seller is.
November 3, 2026
Unprompted review
Reply from NAOKO
We sincerely apologize for the delays, lack of updates, and frustration you have experienced. We completely understand your disappointment, especially given the extended waiting time and difficulties in communication.
We would like to inform you that your order has already been shipped and is currently on its way to you.
We are truly sorry that your shopping experience did not meet your expectations. Your feedback is very important to us, and we will use it to improve our communication and order fulfillment processes.
Thank you for your patience, and we sincerely hope to have the opportunity to regain your trust.
Really nice quality wintercoat and…
Really nice quality wintercoat and jumper ordered. Delivered internationally within 5 working days. Responded to questions, cant fault in anything.
Ordered to Ireland.
October 30, 2026
Unprompted review
Reply from NAOKO
We’re delighted to hear that you’re happy with the quality of your winter coat and jumper, as well as our customer service and delivery to Ireland.
Your kind words mean a lot to us. Thank you for choosing NAOKO, and we hope to welcome you back soon!
Delivery of my first item/order wasn’t…
Delivery of my first item/order wasn’t the fastest, though I had swift email replies to how my my order was doing
Thrilled with coat, super quality and style, will shop here again
Many Thanks
Heidi. October 2026
October 29, 2026
Unprompted review
Reply from NAOKO
Thank you so much for your lovely review!
We're delighted to hear that you love your new coat and appreciate its quality and style. We sincerely apologize for the longer delivery time and truly appreciate your patience.
Thank you for choosing NAOKO! We look forward to welcoming you back soon!
Very happy with my new pullovers
Very happy with my new pullovers, quick delivery, good quality, (I was a bit suspicious because the confirmation was in Polish) but very nice products !
October 28, 2026
Unprompted review
Reply from NAOKO
Thank you so much for your lovely review and for choosing NAOKO!
The items look nice on pictures but are…
The items look nice on pictures but are very bad quality. I made 2 orders, thinking first one was just unlucky but the other things were also bad. The materials and the make/ sewing are very disappointing. I will not order again and would not recommend.
November 22, 2025
Unprompted review
Reply from NAOKO
Thank you for sharing your feedback.
We are truly sorry that the quality of our products did not meet your expectations, especially after you gave NAOKO a second chance.
If you believe the products are defective, please contact us at hello@naoko-store.pl with photos and your order numbers. We will be happy to review your complaint.
We hope to have the opportunity to regain your trust in the future.
The finishing on the jacket I just…
The finishing on the jacket I just received is very poor.I can see on internal side of the jacket teh filling and zip cutted like kindergarden.im considering returning it, but I'm now concerned because if the reviews mentioned problems with this process.
October 16, 2026
Unprompted review
Reply from NAOKO
We are truly sorry to hear that the quality and finishing of your jacket did not meet your expectations.
We kindly invite you to contact us at hello@naoko-store.pl, including your order number and photos of the issues you described. Our customer service team will be happy to take a closer look at your complaint and help you find a suitable solution.
Your satisfaction is very important to us, and we would appreciate the opportunity to make things right.
Wrong dress
Hello,
The dress I received does not match the item advertised on your website. The dress was supposed to have a printed pattern, but the one I received is completely plain.
The item does not conform to my order.
I request a full refund and a prepaid return label or a exchange for the réal dress.
Please confirm how you will resolve this issue
October 14, 2026
Unprompted review
Reply from NAOKO
We are truly sorry to hear that the dress you received does not match the product shown on our website. We completely understand your disappointment, and we sincerely apologize for this unpleasant experience.
We kindly invite you to submit an official complaint to hello@naoko-store.pl, including your order number and photos of the received dress. Our customer service team will be happy to investigate the situation and help you find a suitable solution.
Your satisfaction is very important to us, and we would appreciate the opportunity to make things right.
False shipping claims, refused cancellations, and no refund after 6 weeks
I placed an order with NAOKO on August 24, 2026, for £458.80. Six out of seven items were advertised as “Ships within 24h”. What followed was the worst online shopping experience I have ever had.
Days passed without dispatch. When I requested a cancellation and refund due to repeated delays, customer support took days to respond, stalled, and refused to cancel.
On September 7, they explicitly wrote that they would cancel the order and issue a refund if requested. I immediately accepted. Instead of refunding me, they sent a DHL tracking number falsely claiming the parcel was “ready for pickup.” A simple check on DHL’s system showed only an electronic label created weeks prior on August 25 - the parcel was never handed over to the courier. They attempted to block my cancellation with a ghost shipment.
Only after I opened a formal bank chargeback did their warehouse internally process the order as a “return” and issue a corrective invoice (nr KGB2/000003/09/2026) on September 27. That document clearly shows “Pozostaje do zwrotu: 2 216,96 PLN” (Refund pending).
Today is October 8, 2026. Nearly seven weeks after taking my money, and well past the statutory 14-day EU/Polish legal deadline for distance selling refunds, I have still not received my money back.
Misleading dispatch promises, dishonest communications about courier handover, and withholding customer funds indefinitely. Avoid this company.
August 24, 2026
Unprompted review
Reply from NAOKO
Thank you for taking the time to share your experience.
We are truly sorry for everything that happened with your order. We sincerely apologize for the delays, the frustration, and the uncertainty this situation caused. We completely understand how disappointing this experience must have been, and we deeply regret that we let you down.
Please accept our heartfelt apologies for the inconvenience and for not meeting the standard of service you had every right to expect from us.
We would like to confirm that your refund was processed on October 6, 2026. Depending on your payment provider, the transfer may still be in the final stage of processing, but the funds should be visible in your account no later than the end of today.
Once again, we are very sorry for this experience and truly appreciate your patience despite the difficulties. We take your feedback seriously and will use it to improve our processes going forward.
I was honestly disappointed by the…
I was honestly disappointed by the quality of the product and returned most of them. Especially coats without an inner layer; they just felt and looked like an apron used in a cheap lab. Hope that one day the company will switch to true European production. The skirt I've orders was sewed in a way that created an additional bump on my lower stomach area which was so unappealing. I've left myself a dress because of the pattern, and it fit me really well, so it is not that everything was bad... just most of it
September 1, 2026
Reply from NAOKO
Thank you for taking the time to share your feedback.
We are truly sorry that most of the products did not meet your expectations. We understand how disappointing this must have been, especially when shopping online.
We appreciate your honest comments regarding the quality and construction of the items, as they help us improve our collections. At the same time, we are glad to hear that the dress met your expectations and that you decided to keep it.
We hope to have the opportunity to provide you with a much better experience in the future.
Reply from NAOKO
Thank you so much for your wonderful review!
We're delighted to hear that you had a great experience with NAOKO. Your recommendation means a lot to us.
We hope to see you again soon!
Do not recommend
Do not recommend – appalling customer service, terrible product quality, distortion of facts, and total disrespect.
My experience with the NAOKO store is a textbook example of how NOT to treat customers.
Their customer support continuously looked for excuses to shirk responsibility for their own mistakes and promises:
1. Defective product, poor quality, and disgraceful packaging: I received trousers without the logo (a clear mismatch with the product description), and the overall quality of the item is absolute garbage. To make matters worse, the order arrived in a torn paper bag with all the contents completely exposed to the delivery personnel-it is mind-boggling that a store would offer such cheap, miserable service. Although the defects and errors were entirely on their side, they tried to force an international return procedure on me, completely ignoring the fact that I reside in the Netherlands and not Poland, which created significant inconvenience. Only after a firm refusal did they offer a partial 30% refund.
2. Ignoring inquiries, outright lies, and promo manipulation: My order was entitled to a free promotional scarf. The store initially ignored my questions about it entirely. When they finally responded, they began manipulating the facts - claiming the promotion started later. In reality, the promotional banner offering the free gift had been displayed on their website days before I placed my order.
3. Complete lack of professionalism: Communication from their team was disingenuous and filled with excuses. On top of that, they repeatedly misspelled my name throughout the email exchange, which speaks volumes about their attention to detail and level of respect for the buyer.
Instead of proper service, decent quality, and taking accountability, I received nothing but stonewalling, lies, and excuses. I strongly advise against buying from this store, they have lost a customer forever.
Update: I have already provided all the order details and spent days communicating with your support team, only to receive excuses, rude disrespect, and outright lies until I left this review. Trying to dismiss these issues now with standard boilerplate templates changes nothing. The promotional scarf I was rightfully owed was never delivered, and I have no intention of going in circles with your customer service team yet again. Case closed.
August 5, 2026
Unprompted review
Reply from NAOKO
Thank you for providing a detailed description of your situation. We are very sorry that the quality of the product received, the packaging, and your subsequent interactions with our Customer Service team left such a negative impression.
We understand your concerns regarding the trousers, the condition of the package, and the course of the correspondence. We would like to specifically apologize for addressing you incorrectly by name—such a situation should not have occurred.
We also regret that the information regarding the promotion and the resolution of your claim came across as inconsistent or misleading. It is not our intention to evade responsibility or hinder customers from exercising their rights; we aim to communicate clearly and unambiguously regarding such matters.
We would like to re-examine the entire history of your case, including the issues concerning the product, the shipment, and the promotion. If you decide to contact our Customer Service department again and provide your order number, we will look into the matter once more.
We apologize for the inconvenience and for the fact that, on this occasion, your experience with our brand fell so far short of the standards we strive to uphold.
Very frustrated with the order
Very frustrated with the order , the material and everything . Even to return ,I needed to pay for shipping, which I paid for to get the order so not a good experience.
August 31, 2026
Reply from NAOKO
Dziękujemy za podzielenie się opinią. Bardzo nam przykro, że całe doświadczenie związane z zamówieniem okazało się dla Pana tak rozczarowujące. Przepraszamy zarówno za zastrzeżenia dotyczące jakości materiału, jak i za niedogodności związane z procesem zwrotu.
Rozumiemy, że konieczność poniesienia kosztu odesłania zamówienia mogła dodatkowo spotęgować frustrację. W przypadku standardowego zwrotu koszt przesyłki zwrotnej ponosi Klient, natomiast jeśli produkt posiada wadę lub jest niezgodny z zamówieniem, zachęcamy do zgłoszenia reklamacji — taką sytuację rozpatrujemy w odrębnym trybie.
Dziękujemy za przekazanie nam swojej opinii. Jest to dla nas ważny sygnał i przykro nam, że tym razem nie udało nam się zapewnić pozytywnego doświadczenia zakupowego.
Reply from NAOKO
We’re very sorry to hear that your experience with us was disappointing. This is certainly not the impression we would like to leave. Please contact us directly with your order number and a short description of the situation so we can look into it and do our best to help.
Satisfied 1st shopper
Made my 1st purchase on 25th July, package delivered on 29th July. Everything was as pictured and described including sizing. Super satisfied. Definitely will return for more.
July 29, 2026
Unprompted review
Reply from NAOKO
Thank you for such a nice opinion! :)
NEVER AGAIN, Worst Online Shopping Experience
I have been waiting for my package for a month and a half. This level of customer service is completely unacceptable.
July 21, 2026
Unprompted review
Reply from NAOKO
Thank you for sharing your feedback. We are truly sorry to hear about your experience and sincerely apologize for the long wait.
Please send us a private message with your order number or the email address used for the purchase. We will investigate your order immediately and do our best to resolve the situation as quickly as possible.
We hope to have the opportunity to make this right.
Don’t order to the UK!
Don’t order to the UK!
I ordered a dress over a month ago, and it still hasn’t arrived.
I contacted customer service and only received a very basic reply saying that my parcel had left their warehouse and was with the delivery company. They promised to contact the courier to find out why my parcel hadn’t been delivered, but unfortunately I haven’t received any further response from Naoko.
Very disappointing customer service and communication. I still have no idea where my order is or when, or if, it will arrive. I wouldn’t recommend ordering to the UK based on my experience.
June 18, 2026
Unprompted review
Reply from NAOKO
Dziekujemy za Pani opinię. Bardzo nam przykro, że realizacja zamówienia i kontakt z naszą obsługą nie spełniły Pani oczekiwań. Rozumiemy, jak frustrująca jest sytuacja, gdy przesyłka nie dociera przez dłuższy czas i brakuje informacji o jej statusie.
Po przekazaniu paczki przewoźnikowi rozpoczęliśmy procedurę wyjaśniającą, jednak czas oczekiwania na odpowiedź ze strony firmy kurierskiej bywa od nas niezależny. Przepraszamy również za brak dalszej informacji zwrotnej z naszej strony – nie taki standard obsługi chcemy zapewniać naszym klientom.
Mamy nadzieję, że sprawa została już lub wkrótce zostanie pomyślnie rozwiązana. Jeszcze raz przepraszamy za wszystkie niedogodności i dziękujemy za przekazane uwagi – potraktujemy je jako cenną wskazówkę do poprawy naszej komunikacji.
Reply from NAOKO
Thank You for Your opinion :)
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