“With these new features, marketers can focus on a holistic view of the customer journey from lead to sale, both online and offline.” - Product Manager Carly Boddy Check it out 👇
Measuring and optimizing your lead generation campaigns shouldn’t require custom workarounds. We heard you; you need integrated, pre-built solutions. Google Analytics now includes a new suite of lead generation default reports and suggested audiences. Hear how Carly Boddy, a Google Analytics Product Manager, explains this update as a ‘recipe for success.’ With these new tools, you can now: → See where potential leads are coming from, with the lead acquisition report → More easily understand why leads are falling off, with the lead disqualification and loss report, and → Quickly create new audience groups, with dedicated lead generation audience templates Learn more here → https://goo.gle/4nlLW1D