Maggie Malek

Maggie Malek

Houston, Texas, United States
7K followers 500+ connections

Join to follow

About

Maggie is the CEO of Crispin in North America. Redefining creativity since 1965, Crispin…

Articles by Maggie

See all articles

Activity

7K followers

See all activities

Experience

  • Crispin

  • -

  • -

    Houston, Texas Area

  • -

    Greater Houston

  • -

    Houston, Texas

  • -

    Greater Houston

  • -

    Greater Houston

  • -

    Greater Houston

  • -

    Greater Houston

  • -

    Greater Houston

  • -

    Greater Houston

  • -

    Houston, Texas, United States

Education

Licenses & Certifications

  • Google AdWords

    Google

    Issued

  • Google Analytics

    Google

    Issued

  • Twitter Flight School

    Twitter

Publications

  • Live from your brand: streaming video and the new consumer connection

    Marketing Land

    Tiny screens are poised to rule the world. And if content marketing on these tiny devices is king, video content is the crown jewel. Video is no longer “on the rise.” It’s literally taking over. According to a very recent trend report, internet video will make up 80 percent of all consumer traffic in 2019. That’s a lot of traffic. According to that same study, it’s not going to all be happening on wired devices (those good old desktops). In 2014, wired devices made up the majority of IP traffic…

    Tiny screens are poised to rule the world. And if content marketing on these tiny devices is king, video content is the crown jewel. Video is no longer “on the rise.” It’s literally taking over. According to a very recent trend report, internet video will make up 80 percent of all consumer traffic in 2019. That’s a lot of traffic. According to that same study, it’s not going to all be happening on wired devices (those good old desktops). In 2014, wired devices made up the majority of IP traffic at 54 percent; but by 2019, they will account for only 33 percent of IP traffic. Therefore, brands must be keenly aware not only of online video as a marketing tool, but where it is being watched — on mobile. In response to the increased time consumers are spending on video consumption, especially on mobile devices, every major social media channel has made big announcements addressing this change in consumer behavior by providing new options for video that are literally at our fingertips.

    See publication

  • New Twitter features can boost brand engagement

    Marketing Land

    On the heels of Twitter's announcement that it's easing up on its character limit, here is some advice for brands on how to plan for the social network's new features.

    See publication

  • Want consumers to be more loyal? Be more social.

    Marketing Land

    With all the information and technology available today, the power has shifted from the brand to the consumer. Your consumer has the power to turn your brand off or on, to listen or to watch, to act and learn more or ignore. So how do you make sure consumers always choose you? Many brands are finding success by building loyalty programs around a product or service.

    See publication

  • Dark search, dark social & everything in between

    Search Engine Land

    In an advertising world where tracking matters more than ever — where understanding our consumers and knowing exactly how to reach and target them is top of mind — dark search and social can be terrifying to marketers. Getting past this fear and understanding the data behind “dark” is exactly what Marshall Simmonds tackled in his recent SMX West session on “Dark Search, Dark Social & Everything In-Between.”

    See publication

  • The New Face Of Public Relations: Tricks And Tools Of Today’s Practitioner

    Marketing Land

    The battle to earn consumers’ attention is on. But it’s not going to be won in a display ad or in the search box. It’s not going to be won on television or via in-store signage. It’s going to be won by brands that stop shouting at their consumers and start having conversations with them. And you know what that means? It’s time to take a closer look at the role public relations plays within your organization.

    See publication

  • Think Social’s NSFW? Not Any More: How Employee Engagement Really Works

    Marketing Land

    Still think social media isn’t suitable for the workplace? In an increasingly social world, I am so surprised at the number of brand marketers I speak to that still haven’t figured out how to leverage their biggest assets — their employees — to be brand champions. Though many companies would prefer to minimize employees’ time or activity on social media, if done correctly, employee engagement programs don’t have to be time-wasters or threats to the company.

    See publication

  • Smashing Old Silos: The Necessary Integration Of Search, Social And Content

    Marketing Land

    Is today’s agency model broken? This is the endless debate. Every few years, the marketing pendulum swings between the need for integrated agencies and specialists in one area of expertise. This shift has historically been driven by brands, procurement divisions and agencies themselves. Let’s be real. Consumers DO NOT CARE about your procurement processes and your marketing silos. They’re no longer just listening to radio or watching TV. They’re streaming messages from the internet, shouting…

    Is today’s agency model broken? This is the endless debate. Every few years, the marketing pendulum swings between the need for integrated agencies and specialists in one area of expertise. This shift has historically been driven by brands, procurement divisions and agencies themselves. Let’s be real. Consumers DO NOT CARE about your procurement processes and your marketing silos. They’re no longer just listening to radio or watching TV. They’re streaming messages from the internet, shouting requests at Siri to find the closest bagel shop and jumping into their cars and expecting to hear the song they were just listening to start up as Waze guides them to what they’re looking for. Consumers are connected everywhere and are empowered to ignore brands that don’t speak directly to them with the content they want when they want it. Nothing is linear anymore. If we as marketers all agree, why aren’t we doing anything differently?

    See publication

  • Maximize The Event Experience: Engage Socially In The Moment

    Marketing Land

    Our job as marketers is to identify (or create) moments that matter to consumers for the brands we represent — and to generate conversations around those moments. In our multi-screen world, leveraging live events in real time on social media can be a powerful way to kick-start conversations and engage consumers online. That said, how can you maximize your brand’s marketing punch and keep attendees tuned in socially? You can encourage meaningful social engagement during event launches based on…

    Our job as marketers is to identify (or create) moments that matter to consumers for the brands we represent — and to generate conversations around those moments. In our multi-screen world, leveraging live events in real time on social media can be a powerful way to kick-start conversations and engage consumers online. That said, how can you maximize your brand’s marketing punch and keep attendees tuned in socially? You can encourage meaningful social engagement during event launches based on thorough research into existing conversations. That’s a robust strategy that takes the dialogue to the next level.

    See publication

Recommendations received

2 people have recommended Maggie

Join now to view

View Maggie’s full profile

  • See who you know in common
  • Get introduced
  • Contact Maggie directly
Join to view full profile

Other similar profiles

Explore more posts

Explore top content on LinkedIn

Find curated posts and insights for relevant topics all in one place.

View top content

Add new skills with these courses

See all courses