Regie.ai reposted this
Most sales “tribal knowledge” never becomes reusable. Your best sellers don’t just know what to do — they know why. They recognize patterns, remember exceptions, know who to pull in, and understand what worked last time in a similar situation. That context is the real advantage… and it usually lives in people’s heads, Slack threads, and one-off decisions. This Foundation Capital piece by Jaya Gupta and Ashu Garg helped crystallize the missing layer: once you have decision records, the “why” becomes first-class data. Over time, these records naturally form a context graph — the entities the business already cares about (accounts, renewals, tickets, incidents, policies, approvers, agent runs) connected by decision events (the moments that matter) and “why” links. That’s what makes agents powerful. Agents aren’t valuable because they can “write an email.” They’re valuable when they can tap into — and contribute to — the collective knowledge of your team: -pulling the right context across systems -proposing the next best action based on precedent -escalating the right moments to humans -and recording the rationale so the org gets smarter over time When “why” is stored and connected, companies can finally audit and debug autonomy, and turn exceptions into precedent instead of re-learning the same edge case in Slack every quarter. That’s the future of sales: humans + agents, with context and judgment compounding. Link in comments.