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The $200B sports betting industry is re-indexing for embedded distribution... here is what I learnt from solo-building on Whop + Novig APIs this weekend: Traditional sports books have been burning through affiliate deals while acquisition costs spiral past profitability for the past five years DraftKings Inc. spent $981M on marketing last year. FanDuel burned $1B+ Most CAC-to-LTV ratios are underwater. Affiliate/CPA models will be dead in 24 months I just shipped a full betting analytics app with 4 tools: → Novig + ESPN APIs for live odds + scores → Supabase for the database → Vercel for deployment → Whop API docs for distribution I "vibe-coded" the entire thing in natural language When a single creator on Whop launches adds this app, their entire community (potentially tens of thousands of qualified users) get instant access. This is distribution hacking. Deeply understanding infra primitives allows you to deploy production-grade apps with payments, auth, live-data pipes, and social features out of the box If you're trying to grow in any market today, you need to learn foundations. Know how the APIs talk. Understand the models/schemas. Find under-leveraged connections. #sports #betting #infrastructure #whop #creator #api