🌟 So lucky to have Cirkul send us such delicious products! We loved sampling all the different flavors 🫐🍓🍎🍊 with Jack Desmond, Nick Weitzman, and Stephen Brandes. Thanks to Taylor Armstrong & the entire Cirkul team! We look forward to staying hydrated! 🌀 #Confido #Cirkul #WorkplaceWellness #DayInMyLife #StartUp
Confido
Software Development
New York, New York 3,237 followers
The first automated financial operations software built for CPG
About us
Confido is the first automated financial operations software built for CPG. We help brands streamline and scale their financial and operational functions in brick-and-mortar retail. We power emerging leaders like Olipop, Chomps, and Dr. Squatch, as well as established brands like Baskin Robbins Ice Cream — giving them clarity and control through deep integrations with 40+ retailers, distributors, and ERP systems. Our two core products: Cash Application & Deductions Automation – handling 1M+ transactions annually so finance teams can focus on strategy, not spreadsheets. Trade Promotion Management (TPM) – helping brands forecast $1B+ in retail sales and track promo effectiveness in real-time. Backed by Y Combinator and trusted by 100+ brands managing $3B+ in revenue, Confido brings together domain expertise from Anheuser-Busch and Simple Mills with tech talent from Google, Square, and HubSpot — we're a tech company that understands CPG.
- Website
-
https://www.confidotech.com
External link for Confido
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Specialties
- CPG Technology, Cash Application, Deductions Management , Trade Promotion Management, Sales Forecasting, AI in CPG, and Enterprise Software
Locations
-
Primary
Get directions
New York, New York 10001, US
Employees at Confido
Updates
-
Thrilled to have Jorge Silva on the team! 🎉 #Confido #CPG #CPGIndustry #WelcometoConfido
-
-
🚀 New in Confido: Tagging Deductions to Closed Promotions Even if a promotion has closed, you can still tag it to a deduction. With this link, you can handle late-arriving promotions, manage your accruals process from end to end, and get complete visibility into your promotion spend. Get an in-depth walkthrough below ⬇️ and book a demo to learn more: https://lnkd.in/e-B7KH2c
-
🚀 New in Confido: Enhanced Pipefill Functionality To make the forecasting process even more intuitive and flexible, you can now manage pipefills directly from your forecast! Take a closer look below ⬇️ or book a demo to learn more: https://lnkd.in/e-B7KH2c
-
A big welcome to Chinh Nguyen! 👏 #Confido #CPG #CPGIndustry #WelcometoConfido
-
-
Thrilled to have Shivam Agrawal join us! 🙌 #Confido #CPG #CPGIndustry #WelcometoConfido
-
-
🚀 New in Confido: Unit Economics in the Net Sales View From one consolidated view, you can now: 🔹 Add Units to the table to see volume alongside the rest of your data 🔹 Easily toggle between aggregate totals and per-unit rates 🔹 View and analyze key metrics without switching between modules or doing manual calculations Take a closer look below ⬇️ or book a demo to learn more: https://lnkd.in/e-B7KH2c
-
Great to have Mateusz Łajszczak on the team! 🌟 #Confido #CPG #CPGIndustry #WelcometoConfido
-
-
🚀 New in Confido: Multi-Currency Capabilities With our flexible currency controls you can: ✅ Set your default reporting currency and designate specific overrides ✅ Toggle between currencies in any view, whether you're creating promotions, analyzing performance, or managing accruals ✅ Automatically refreshed exchange rates Say goodbye to manual conversions, and hello to streamlined financial operations at a global scale. 🌎️ Get an exclusive look into Confido’s multi-currency capabilities below ⬇️ or book a demo to learn more: https://lnkd.in/e-B7KH2c
-
Excited to have Brandon Gatti onboard! 🎉 #Confido #CPG #CPGIndustry #WelcometoConfido
-