New research finds that 93% of fans crave real experiences over digital ones. Read more: https://lnkd.in/d9pfMisr
As more of life moves online, live music gives people something they can only experience by being there. The artist onstage. The crowd around you. A memory that begins with, “I was there.” This week will be Live Nation’s busiest of the year for fan attendance in the U.S. Around the world, millions more will head to shows. The Return to Real explores what this demand for real experiences means for brands and loyalty. While 66% of fans are engaging more with loyalty programs, 64% feel less loyal. See how Spotify, Mastercard and Lowe's Companies, Inc. are using live music to change that. Read the report: https://lnkd.in/gi5TVUCM