frog

We’re thrilled to see our work recognized with a Red Dot Design Award in the category Product Design this year. A sincere thank you to our incredible partners at JPMorganChase Chase Payment Solutions and to the talented frog teams behind this project, it truly was a collective effort. These wins reflect the craft, collaboration and ambition that define how we work – we couldn’t be prouder. Explore the full story with Chase Payment Solutions → https://fro.gd/3Vowppi #MakeYourMark

What if the biggest barrier to AI-powered marketing isn’t the technology, but the org chart? The old model was built around specialist teams, functional silos and scaling through headcount. The next one won’t be. The Atomic Marketing Organization brings together small, fluid teams and AI agents, shifting human talent towards what matters most: judgment, creativity, innovation and outcomes. It’s a move from roles to outcomes. Silos to hubs. Headcount to system capacity. And it could fundamentally change how marketing organizations scale. Discover the model → https://fro.gd/4wwbJsD #AtomicMarketing #MakeYourMark

Brands are entering the era of agentic commerce, however, consumers aren't yet ready to hand over transaction autonomy to an agent.  So, how can your brand build agentic experiences that earn consumer trust? In our latest Design Mind article, we explore the six principles for designing agentic commerce experiences, while navigating consumer expectations. Take a deep dive into these principles here → https://fro.gd/3T21yOt #MakeYourMark

Hacks to the Futures 2026 landed in Stavanger. Leaders in design, business, technology, research, and culture came together to explore how we build what comes next. Representing frog, Annenita Bakker Schøyen (Head of frog Stavanger) joined business partners Mikael Leppä (Head of Design, Equinor) and Andre Fangueiro (Business Innovation and People Leader, Human-Lab) on a panel making the case for judgment over automation. They emphasized that the future will not be shaped solely by automation. It will be designed. Swipe through to see how we're thinking about it. #HacksToTheFutures2026 #frog #MakeYourMark

What happens when buying becomes something AI does for us, not something we do ourselves? Despite growing momentum behind agentic commerce, only 19% of consumers say they want AI agents to be their primary interface with brands.   The challenge isn't technology. It's designing experiences people trust.   In this first article of our Agentic Commerce series, we explore: • Why agentic commerce hasn't reached its tipping point • Lessons from OpenAI's Instant Checkout experiment • How Macy's, IKEA and Walmart are testing new forms of AI-assisted shopping   Autonomous purchasing may streamline transactions. But the most meaningful commerce experiences will continue to create space for human curiosity, discovery and choice.   Read more → https://fro.gd/4f2uKxg #MakeYourMark

AI is transforming how research is conducted. But it can’t replace human insights when it comes to turning information into evidence and evidence into better decision-making. Synthetic research works best when dealing with scale, repetition and structure. Tasks such as transcription, clustering, desk research and early synthesis all benefit from automation, yet still require human imagination. When done right, AI in research enables teams to: - Explore more directions - Structure information faster - Expand capacity - Reduce operational friction This Design Mind article from frog explains what must remain human in research, exploring the thinking behind a human-led, AI-augmented research model. Read the article → https://fro.gd/3Shzw1j #MakeYourMark

For years, luxury brands have tried to anticipate what clients want next. What if the better question is: are we listening closely enough?   Our latest research with 5,800 additional (Ultra)HNWIs reveals five signals of change, from the reinvention of retail to the convergence of emotion and technology, that are reshaping the future of luxury beyond 2030.   Discover the insights in our report → https://fro.gd/467ajtz   #MakeYourMark  

Explore the serious side of playful design.    In our latest episode of the Design Mind frogcast, Jenny Savage, Senior Visual Designer at frog, explores a topic that often gets overlooked in business and design conversations: play.    As products, services and digital experiences become increasingly complex, creating simplicity requires intention. It requires creativity. And often, it requires a willingness to embrace a more playful approach.    Play can make technology feel more human. From AI to everyday digital interactions, moments of creativity and even silliness can foster stronger connections and deeper engagement.  In this conversation, we also discuss neurodiversity, AI and what dating apps reveal about the way we design human experiences today.    Listen to the podcast now → https://fro.gd/4xEYs1H   #MakeYourMark 

Why being found is not the same as being chosen. AI is transforming how customers discover brands. Systems now decide which options appear and which brands make the shortlist. That makes visibility essential. But it's no longer enough. AI may decide what enters consideration, but customers still decide what gets chosen. That choice is shaped by trust, identity, experiences and meaning, built long before the moment of search. In our latest article, we explore:  - Why discovery and choice are no longer the same moment  - How AI is reshaping what it takes to be considered  - What makes customers choose your brand over the algorithmic default Read the full article → https://fro.gd/3RQ8sGc #MakeYourMark 

What does luxury look like in a world where expectations are constantly evolving?   In the latest Design Mind frogcast, frog’s Anne-Laure Colcy and Gagandeep Gadri unpack five emerging trends shaping the future of luxury through 2030, based on insights from 5,000+ high-net-worth individuals worldwide. Joined by Accor’s Agnès Roquefort and frog’s Caroline Le Bars, the conversation explores what these shifts mean for hospitality, from branded residences to the reimagining of the Orient Express.   From the resurgence of physical retail to the promise of space tourism, this episode offers a glimpse into what's next for luxury brands and the experiences they create.   Listen now → https://fro.gd/4bZqsoa   #MakeYourMark