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I currently work at Assembly Global as a Paid Search Account Director. I…
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Omar Salah reposted thisOmar Salah reposted thisEntry-level roles may be down year on year according to recent reports, but not at Assembly Europe. We're looking for not one but two Search Account Executives to join us. It's a great opportunity to work on fantastic clients (including a newly won account), be part of the wider Stagwell network, and learn from some of the best in the business. So if you've already got some experience in Search, or you're looking to get started in the industry, check out the roles and apply online.
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Omar Salah shared thisSpent Wednesday at SXSW London, an event I've been fortunate to support for the past two years by helping with their Paid Search activity. There were some thoughtful conversations throughout the day, particularly around resilience, values-led business, and navigating political and social challenges. I also enjoyed attending the SWANA & Arab meetup hosted by Qawmena and meeting people I probably wouldn't have crossed paths with otherwise. Having worked with the event up close since its inception a couple of years ago, it's been interesting to watch it grow. Looking forward to seeing where it goes next.
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Omar Salah reposted thisOmar Salah reposted thisWe are thrilled to be continuing our partnership with SXSW London for the second year running 🎉 SXSW London is the global festival for the convergence of business, technology and creativity, bringing together the sharpest minds to help navigate growing global uncertainty. 🎟️ Tickets are on sale here: https://lnkd.in/gSADJ67f 🔗 Read the full details on our partnership here: https://lnkd.in/eNJAZzeB
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Omar Salah reposted thisThis is an amazing opportunity to lead the Ad Operations & Tech team here at Playstation. You'll be shaping the future of Sony Interactive Advertising while helping us transform the way brands connect with gamers! DM me if you are interested and want to chat!Omar Salah reposted thisWe're looking for someone to lead our Ad Operations & Technology team here at Sony Interactive advertising. It's a great opportunity to guide the next phase of growth for the business and define what the next decade of ads can achieve at PlayStation. This is a chance to manage global teams, drive product and technology decisions, and have a ton of fun pioneering new game console based ad solutions. I would have thrown a controller in here, but should have known LinkedIn Emoji's only include an Xbox controller. https://lnkd.in/gAeMF99c
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Omar Salah reposted thisOmar Salah reposted thisThe news is out! We are thrilled to announce our global partnership with Jabra 🎉 You can read the full appointment article here: https://lnkd.in/eG_MryBu #Assembly #AssemblyGlobal #MediaPitch #MediaAgency #Campaign
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Omar Salah reposted thisOmar Salah reposted thisIt’s a tough market out there, but I’m still optimistic - and still actively looking for my next senior marketing role. Since finishing at National Express back in June, I’ve been working hard to find the right opportunity - whether permanent or contract - where I can bring together my experience in brand, growth and digital transformation. It’s no secret the market is really tough right now, especially at senior level. I’ve found resilience, perseverance, adaptability and lots of coffee absolutely essential – but I’m still confident in what I bring as a Head of Marketing/Senior Marketing Leader who’s shaped strategy, led teams and delivered measurable commercial impact across regulated and consumer sectors. If you hear of any senior marketing or interim leadership roles - particularly where there’s a need to revitalise brand performance, balance creativity with compliance, or drive customer growth - I’d love to connect or hear from you. Every introduction, lead or piece of advice genuinely makes a difference. Thank you. #OpenToWork #HeadOfMarketing #MarketingJobs #MarketingLeadership #BrandStrategy #GrowthMarketing #PerformanceMarketing #InterimMarketing #MarketingCommunity
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Omar Salah reposted thisOmar Salah reposted thisAssembly is cleaning up at the Search Awards! Big congratulations to our teams for their incredible recognition across regions: ✨ Assembly MENA has been shortlisted for 16 MENA Search Awards and 6 Global Search Awards, including Best Large Integrated Agency! These nominations span categories like Best Use of Search (Retail/E-commerce, B2B, Automotive, Real Estate, and more), Best Use of Data, and Best Use of AI — proof that Assembly continues to lead as a technology-driven, globally connected media agency. ✨ Across the pond, Assembly Europe is shortlisted for two UK Search Awards: Best Integrated Campaign and Best Use of Search – Travel & Leisure. Huge congratulations to all our teams and best of luck as the winners are announced later this fall! #SearchAwards #menaSearchAwards #GlobalSearchAwards #UKSearchAwards #TeamAssembly #AI #DataDrivenMarketing
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Omar Salah shared this🎉 🎉 🎉 Exciting news! 🎉 🎉 🎉 The South by Southwest London team at Assembly Europe has been shortlisted for “Best Integrated Campaign” at the UK Search Awards Huge thanks to Ashley Beaumont and Tim Hawes for helping facilitate this work internally. Congrats to all the other finalists, looking forward to the announcement ceremony!
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Omar Salah shared thisExcited to share that I’ve been included in The Media Leader UK’s Future 100 Class of 2025, a program that highlights emerging voices in the media industry who embody courage, disruption, inclusion, and excellence. I’m truly grateful for this recognition. Thank you to The Media Leader UK for including me, to my colleagues who inspire me and teach me every day, and to Simeon K. for the nomination. You can check out the full list below, https://lnkd.in/e_i6tQq4
Omar Salah commented on a post
1mo
Good morning 🌞🌞🌞
I wrote you a haiku about how beautiful this morning is:
Golden morning light,
Thames reflects the summer sky,
London wakes in peace
I hope you enjoyed it, as I enjoyed your post. Please find attached a picture of a cat for your convenience
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Omar Salah liked thisOmar Salah liked thisAssembly Europe was invite to feature in Google's latest deep dive into the future of AI-powered Search - an honour! As search behaviour becomes more conversational and intent-driven, we're helping brands navigate what this means in practice. In this latest article, Google asked Assembly to share our perspective, alongside our recent work with Lenovo and Google AI Max for Search. We're especially proud to see our brilliant Head of Search, Claudia Ziegenbein, and Search Business Director, Erdem Kosukoglu, featured in the article and video, sharing how strategic expertise and AI can work together to unlock meaningful business growth. Thank you to Google and The Drum for spotlighting our work and the people behind it. Read the full report here: https://lnkd.in/eMChrYYu #AssemblyEurope #Search #GoogleAI #MarketingInnovation #Lenovo #PerformanceMarketing
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Omar Salah reacted on thisOmar Salah reacted on this“The search space has changed from a vending machine to a concierge,” says Ashwin Naiksatam, Senior Digital Marketing Manager, Lenovo. Having optimized its existing Search strategy to the point where incremental growth was becoming harder to find, Ashwin, alongside Claudia Ziegenbein and Erdem Kosukoglu from Assembly Europe share how the team piloted AI Max for Search with Google to unlock a 15% increase in incremental revenue. Read the full case study 👉https://lnkd.in/eHK8RxF9 #Sponsored
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Omar Salah liked thisOmar Salah liked thisYesterday I started a new role at Publicis Media UK as Pitch Project Director 🎉 And I’m genuinely excited about it. Not just ‘LinkedIn excited’ — actually excited. To the people who have helped me get here over the past few months - Sara Bender Teddy Bevan Tom Casswell Graeme Canter Marine Rabeau Heather Bonhard née Coleman (and anyone I may have forgotten) - Thank YOU! For all your chats, discussions, kind words, encouragement and friendship. Now to get stuck into pitch life — theatre, chemistry, red threads and coffee galore! On to the next challenge 🚀
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Omar Salah liked thisOmar Salah liked thisAn exciting career first for me, this year I was invited to judge both the Effie UK and Campaign UK Media Week Awards. I’ve spent plenty of time on the other side of the table, writing and submitting entries (and even winning a few!) so being part of the judging process was a really rewarding experience. The standard of work was incredibly high, and I really enjoyed the discussions around what makes work both effective and innovative. I left both panels reflecting on how we isolate, measure and demonstrate the impact of our campaigns, and thinking about how I can take this back into my own work. Very grateful for the opportunity and the chance to meet some brilliant peers across the industry. Looking forward to seeing the winners revealed!
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Omar Salah liked thisOmar Salah liked thisA Great founder Story. I’ve been a fan of On for quite some time now and honestly, it has become one of the brands I wear the most. So seeing this next chapter unfold is pretty special. Congrats, On and Olivier Bernhard 👏 I’ve followed the On journey for a long time, and the story behind the brand is still incredibly inspiring. From experimenting with garden hoses under running shoes to building a global sports brand and now entering a completely new chapter with On Football and Kylian Mbappé. That’s a huge step. As someone who actually wears On and follows the brand closely, I’m genuinely excited to see where this next chapter goes. Wishing Olivier and the entire On team nothing but the best. Dream On. #On #OnRunning #OnFootball #Entrepreneurship #FounderStory
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Omar Salah liked thisOmar Salah liked thisWe're hiring for a new member of the team! Senior role specialising in Brand and Measurement. Reach out for more info!
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Omar Salah reacted on thisOmar Salah reacted on thisAfter two and a half happy years at Assembly Europe, I’m starting a new chapter as Growth Director with the WPP Media global growth team. I’ve learned a huge amount at Assembly, and had the chance to be part of an incredible growth team. Most of all, I’m grateful for the people who made my time there what it was. I'm now looking forward to what comes next at WPP. I’m so excited to be joining such an amazing team and working across global pitches with brilliant people around the world. Feeling very lucky, and very ready for what’s next. 🤍
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Omar Salah reacted on thisOmar Salah reacted on thisOn is about to break into football ⚽️ Reports suggest Kylian Mbappé has walked away from a 20-year Nike partnership, with an "unexpected" brand - widely reported to be On. Finalising a deal that goes far beyond a standard boot contract, reportedly including equity and his own sub-brand. It's not On's first move into football. In December, they soft-launched by signing FC Barcelona and Switzerland's Sydney Schertenleib as a training and lifestyle ambassador. 🇨🇭 On has grown into a $3bn+ business by disrupting stale categories through design, storytelling, and athlete equity. ⚽️ Football is a different beast - technical, tribal, generational brand loyalty. 🤝 Mbappé, if the reports hold, gives On instant credibility at the top of the sport. 📅 The timing lines up with On's Investor Day on September 22, and Real Madrid's derby against Atletico this weekend. It's rare to see a brand genuinely break into elite football market. Castore has been one of the few to do it in recent years, and even they've largely stayed on the apparel side. Skechers are also taking a shot with some big name signings like Harry Kane. On has the global recognition and the financial power. ➡️ The real question: can the product match it, when it actually has to compete on the pitch, not just in a lookbook? — Follow Callum Hosier & The Purpose Economy for more news and insights from Sport, Health & Outdoor culture.
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Omar Salah liked thisOmar Salah liked thisHad a great time at Sustainability LIVE this week, gaining valuable insights into emerging trends and technologies across sustainability. The workshop organised by the Project Management Institute, "Why sustainability strategies stall between the boardroom and delivery", provided some excellent takeaways. I also particularly enjoyed the Sustainable Supply Chains panel featuring representatives from HSBC, Schneider Electric, SSP Group plc and Travelodge Hotels Limited. The discussion highlighted the importance of strong collaboration between commercial and sustainability teams to drive meaningful progress. It was encouraging to recognise many of the key themes discussed as areas already being embraced by HH Global within our global sustainability strategy. It was a pleasure to meet and speak with Madeleine Flynn, Shnelle Owusu-Mfum, Laura Tendall and Michael Rak and, of course, great to catch up with Kevin Dunckley again. Thank you to the BizClik team for organising and delivering another fantastic event. I hope to attend again next year.
Experience
Education
Licenses & Certifications
Honors & Awards
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Future 100 | Class of 2025
The Media Leader
Recognised as a future media leader in the prestigious Future 100 list
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Best Digital Integrated Strategy
Google & Publicis Media
Issued in recognition of the full-funnel approach taken on our client TENA.
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The Drum Search Award - B2B
The Drum
For work on Oracle at Zenith Global
https://archive.thedrumsearchawards.com/the-drum-search-awards/the-drum-search-awards-2020#106034
Languages
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English
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Arabic
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