Something close to home, literally.
You may have seen the news, coverage of the fires across the West Midlands. I live less than a kilometre away from one of the affected areas and walk past it most days.
Yesterday, whilst on calls, I could smell the smoke before I saw it. The scale of the devastation is difficult to put into words. Fields and homes have been destroyed or damaged, and countless possessions lost. Thankfully, at this point, no lives have been lost though we do have some injuries.
What has stood out most, however, is the response from the local community.
Local social media has been full of people offering support, donating supplies and volunteering their time. Stourbridge Town Hall opened its doors to those who have been displaced, and my daughter's school offered up to 400 beds to support evacuees, including care home residents. With the school currently operating on reduced summer holiday staffing and supplies, there is a real need for practical help.
This morning, before coffee or work, I headed to a local supermarket and purchased several bags of essentials including cereal, milk, dried food and fruit, which I delivered to the school. I have interview commitments this afternoon, but once those are finished, I'll be heading over to volunteer and help however I can.
We often talk about social value in terms of programmes, initiatives and measurable outcomes. Moments like this remind me that social value can also be much simpler: neighbours helping neighbours, organisations opening their doors, and communities coming together when people need them most.
images credit: Stourbridge News, WMFS
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