Articles by Zain
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How to create beautiful presentations with AI
How to create beautiful presentations with AI
Thanks to advances in AI, you no longer need to spend hours crafting and writing the perfect slides for your…
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How to get ahead in your career with AI
How to get ahead in your career with AI
According to a new study released by Amazon last week, employers expect workers to increase their salary up to 35% by…
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The Ultimate 100 AI Tools To Boost Your Productivity
The Ultimate 100 AI Tools To Boost Your Productivity
Hello and welcome to your ultimate source of AI news and insights. Superhuman is the world's fastest growing AI…
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1M followers
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Zain Kahn shared thisEnterprise demos are the hardest thing in B2B to book. StackAI booked 100+ of them from our newsletter. 5% conversion rate, 300% ROI. And these aren't easy buyers. StackAI sells AI agents to banks, healthcare companies, and defense contractors. The kind of buyers who skip ads, ignore cold email, and don't take meetings. But they read. Every morning, Superhuman AI. StackAI did the math: one placement in front of 2M+ readers costs less than a month of enterprise SDR outreach, and it books demos while the team sleeps. They've renewed 5 times and counting. 2M+ tech buyers read us every morning. Join the likes of Google, HubSpot, Amazon and StackAI and build your next big growth channel. Partner with Superhuman AI: https://lnkd.in/drgkrz7v
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Zain Kahn shared thisWe track every brand ever mentioned in Superhuman AI. Yours might be in there, seen by 2M AI-first professionals, and you'd have no idea. Founders, C-suite, heads of AI who already know your product. Not cold traffic. People who've seen your name, clicked through, maybe stacked you against a competitor. So we indexed every mention across every issue since 2023 and turned it into a free report. Enter your website and you get: 📊 Every mention of your brand, and how many issues featured it 👀 Estimated impressions your brand already earned 🔗 Tracked clicks your mentions drove to your site 📈 A 12-month coverage timeline, plus your top-clicked issues 🎯 A breakdown of your target audience in our newsletters If mentions show up, you're not introducing your brand to this audience. They already know you. You're just deciding whether to stay in front of them. Free, takes 10 seconds. Link below. https://lnkd.in/d2iXVH5R
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Zain Kahn shared thisGamma hit 50M users and $100M ARR with a team of ~50. One of their best performing channel wasn't even on their original media plan. With a team that small, every dollar of spend had to work. So they hunted for channels the conventional playbook ignores and asked one question: where do our buyers actually spend their time online? The answer led them to Superhuman AI. They reached out, ran one campaign, and then kept renewing for a year: • Sign-ups jumped from the first send • Superhuman AI became their best-performing newsletter • Conversions were real decision-makers, not tire kickers "From the start, we saw a huge increase in sign-ups and a boost in website traffic from high-value users. The newsletter's ability to deliver measurable ROI and connect us with decision-makers exceeded our expectations." – Grant Lee, Gamma's Co-Founder The uncomfortable truth for marketers: most CAC problems are channel problems. Everyone is fishing in the same three ponds and calling the crowding "competition." 2M+ tech buyers read us every morning. Join Google, Glean, and Gamma and build your next big growth channel. Partner with Superhuman AI → https://lnkd.in/drAaMGZF
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Zain Kahn shared thisViktor hit a $13M revenue run rate 10 weeks after launch, then raised $75M. Companies growing that fast cut every channel that doesn't perform. Superhuman AI made the cut. That kind of speed forces a choice: bid up the same saturated platforms as every AI startup, or go where your buyer already pays attention. Viktor picked the second. Here's what their year with us looked like: • their best placement pulled ~1,900 clicks in a single day • performance held across placements instead of spiking and dying • the clicks came from teams actively working out where AI fits in their workflow "Viktor works across the whole company, engineering, finance, ops, marketing, support, and the Superhuman audience is the right crowd for that: people actively trying to figure out where AI fits into their workflow." Antoni Olendzki, Co-founder of Viktor The lesson: speed doesn't come from more channels. It comes from borrowed trust in the right one. Most teams spread budget across ten platforms and get remembered on none. The fastest ones pick where their buyer already pays attention and keep showing up until the audience knows them. 2M+ tech buyers read us every morning. Join the likes of Google, Hubspot, Amazon and Gamma and build your next big growth channel Partner with Superhuman AI → https://lnkd.in/dEVCTfWR
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Zain Kahn shared thisImagine opening Slack to find your first hour of work already done. While my team was offline, Viktor kept working. By the time we logged back in, it had reviewed the latest updates, identified what mattered, and prepared the next actions. No chasing information across tools. No rebuilding context. No prompting AI one task at a time. Viktor works inside Slack and Microsoft Teams, connects with 3,200+ tools, and handles recurring responsibilities in the background. Over 60,000 teams have already used it to complete more than 5 million jobs. Most AI tools give employees another tab to manage. Viktor gives the entire team an AI employee to delegate to. If your team's AI usage is a collection of private tabs, the upgrade is simple. Put one AI employee in the channel and let everyone share the same brain. Try Viktor for free! Link: ttps://https://lnkd.in/dA4S7hbG
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Zain Kahn shared thisWe tracked 2 million newsletter clicks in the last 3 months. The exact behavior of the Tech buyers you are trying to reach. Not opens. Not impressions. The one signal that tells you what this audience will actually respond to, and it lives in an inbox no one else owns. Superhuman AI reaches these buyers every morning. So we can see exactly what they act on. We pulled it apart and found four patterns that quietly decide whether your campaign lands or gets ignored. Here's a preview: ▶ There is one day of the week where the same audience clicks far more, with far less competition for their attention. Most marketers place their spend on the wrong day. ▶ The single most-clicked story of the quarter was not an AI launch. What it was tells you something uncomfortable about what actually earns attention here. ▶ One documentation page pulled 5.8 thousand clicks. Once you see why, you will rewrite your next ad. ▶ The buyers moved past chatbots this quarter and started clicking hardest on something else entirely. If your creative is still selling the old thing, you are already behind. We put all of it into the Superhuman AI Trends Report. Every pattern, every top story, and where your category fits. Link of the guide in the comments. Want your brand in front of 2M+ tech buyers? Join the likes of Google, HubSpot, Amazon, and Wispr Flow. Reach out and let's figure out how we can build your campaign in Superhuman AI. Partner with Superhuman AI → https://lnkd.in/dmZYBWsX
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Zain Kahn shared thisGuidde raised $50M+ in funding. They used Superhuman AI as an acquisition channel for 2 years. They avoided ONE mistake most B2B marketers make: Most B2B marketers optimize for volume. More clicks. More leads. Lower CPL. But volume without quality isn't a win. It's a pipeline problem waiting to happen. Guidde took a different approach. Instead of chasing empty clicks, they focused on getting their product in front of the right people: tech buyers and decision-makers at Fortune 500 companies who actually needed what they built. I just one campaign and one month, they got: • High-quality PQLs that beat their B2B CPA benchmarks • ~3K clicks from their best performing placement This led to 4x+ campaign renewals over 2 years. "We received great sign-ups from one month of work and received high-quality PQLs." — Farrel Brest, Senior Product Marketing Manager, Guidde They kept leveraging Superhuman AI newsletters as a channel because engaging with buyers where they actually spend their time changes everything. Quality beats volume. Every time. Want your brand in front of 2M+ tech buyers and decision-makers?
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Zain Kahn shared thisGoogle generated 460+ leads from ONE newsletter. Not search. Not social. A daily email read by execs they wanted to reach: • 460+ registrations • ~2.5K clicks from their best performing placement • 4 campaign renewals Here's what marketers can learn from this: ▶ Match the channel to the audience. Google needed to reach CEOs and founders. Superhuman AI's audience is exactly that. The right channel is the one where your audience spends their time. ▶ Not all clicks are equal. An exec reading about AI at 8am to prep for their day is in a different headspace than someone scrolling socials at lunch. Newsletter audiences show up with intent. That's why the same budget goes further here. ▶ Plan your campaign around your objective, not just one placement. Different ad formats reach different levels of the funnel. A Primary ad builds awareness. A Tutorial ad moves warm audiences toward action. The more placements you run strategically, the higher intent the audience you reach. Google didn't just renew 4 times. They built a funnel inside a newsletter. Want your brand in front of 2M+ tech buyers? Join Google, HubSpot, Amazon, and Wispr Flow. Reach out and let's build your campaign in Superhuman AI: https://lnkd.in/dWrGB2GQ
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Zain Kahn shared thisWispr Flow tracked $3.9M in sales from ads in ONE newsletter. It wasn't just the ad. It was the newsletter: By running ads in Superhuman AI, Wispr generated: • 51,000 clicks • 4,500 trial signups • $3.9M in tracked sales value Here's what marketers can learn from this: • High intent beats high reach. 2,500 clicks is a rounding error on paid social. From the right audience on newsletters, it's pipeline. • Judge channels on repeatability, not spikes. Wispr's top sends kept landing in the same range. That's a predictable channel you can budget for. • Track to revenue, not clicks. Wispr Flow measured all the way to sales value. That's why the spend grew every quarter. Want your brand in front of 2M+ tech buyers? Join the likes of Google, HubSpot, Amazon, and Wispr Flow. Reach out and let's figure out how we can build your campaign in Superhuman AI. Partner with Superhuman AI → https://lnkd.in/dTs_xdQU
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Zain Kahn liked thisZain Kahn liked thisHow I stay in my zone of genius: (and what exactly I delegate to AI): There are four types of work in everyone’s life: 1. Zone of Incompetence: Tasks you are not good at, and AI can do way better. Examples: cleaning up messy data, summarizing a contract, transcribing meeting notes Lesson: Give this to AI. Include an example of what “good” looks like and the mistakes to double-check for. —— 2. Zone of Competence: Tasks you’re good at, but AI can do just as well as you. Examples: proofreading, spreadsheet formulas, doing monthly accounting Lesson: Give this to AI. Make sure you include 2-3 samples of your past work, specific instructions on what you want them to do next, and a word limit. —— 3. Zone of Excellence: Tasks you are exceptionally good at and get rewarded for, but that drain your energy. Examples: creating detailed project plans, responding to emails, creating slide decks Lesson: Give AI 70% of this work. You finish the last 30% with your magic touch. Make sure you give it context on who is reading it, what the specific goal is, and things to avoid. —— 4. Zone of Genius: Things you are uniquely suited for, deeply love, and can happily do for hours. Examples: writing my book, writing newsletters, setting the strategy for our business Lesson: Do this yourself. Protect all of your time for your superpowers. Not using AI for these things will give you a competitive advantage. —— The mistake I see so many people make? Not giving AI enough context on the tasks you can delegate. So it comes out with generic AI slop and you keep doing all of it yourself. There’s a much better way, especially for founders. AI works best when it knows your business. For HubSpot customers, that context is already there (in their CRM, their deals, their conversations, and their workflows). It gives the business context AI needs to actually take action—helping you build demand, win deals, and delight customers more effectively. You can manage every agent running across your go-to-market in Agent Hub. And Breeze Assistant is there to help you create content and build or activate agents. Just describe what you need and it gets done. See it for yourself at https://lnkd.in/e2bB3Etg (and start spending more time in your zone of genius)! #HubSpotMediaPartner #ad
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Zain Kahn liked thisZain Kahn liked this2M+ readers. One AI newsletter delivered every morning. The hard part is not writing one email. It is coordinating everything behind it. I work in marketing and growth at Superhuman AI, where our team manages editorial, sponsorships, creative, campaign reporting, and distribution. When we first brought in Viktor, we treated him like another chatbot. We asked questions. He gave answers. We still did the work. We tried using those answers to manage campaign handoffs manually, but updates and next steps still got lost across tools and Slack threads. Then we stopped prompting and started delegating. We brought Viktor into Slack and gave him ownership of our daily campaign operations workflow. He now: → Pulls campaign updates from our tools → Organizes sponsor deliverables and deadlines → Compiles performance context for the team → Flags anything requiring attention → Assigns the next action to the right owner → Waits for human approval before executing I brought him in for campaign reporting. Then our sponsorship, creative, growth, and operations teams each started delegating parts of their workflows to him. Now our daily standup is prepared before the team logs on, every owner knows the next action, and decisions no longer disappear across tools and Slack threads. Viktor is an AI employee who lives in Slack and Microsoft Teams, connects with 3,200+ tools, and works across the entire team. A copilot helps you work. An AI employee works when you do not. Hire viktor.com for your team. $100 in credits included, no card. Full link in first comment. #AIemployee #MarketingOps In partnership with Viktor.
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Zain Kahn liked thisZain Kahn liked thisOur finance team spent 100+ hours a month processing invoices Now the same work takes under 2 hours. Akai is the agent Deel built to automate its own back office. Now other companies can use it too. Our invoice process used to span five or six systems: → Pull the invoice from the AP inbox → Match it against the correct PO → Code the GL account, cost centre, and entity → Check tax treatment, currency, and duplicates → Route it to the right approver → Chase approval and enter it into NetSuite To automate it, we processed one invoice from start to finish while Akai watched. It captured the screen, our voice instructions, the server requests behind each action and the systems involved. From that, it built the workflow and generated an SOP for what “good” looks like. The interesting part was what we didn’t tell it. It picked up that invoices over $10K needed a second approver. It noticed EU entity invoices needed a VAT check. And as it encountered new cases, like partial deliveries, PO mismatches or a vendor invoicing in an unusual currency, it learned how they were handled and added those paths to the workflow. We didn’t manually build every branch. Now the whole team can use the same workflow across different entities and regions. Every run adds more context. Every edge case makes the system more robust. The result is 98% task completion, more autonomy on routine invoices and tighter guardrails on higher-risk ones. This is what it looks like when 10 self-learning agents start replacing thousands of hours of AP back-office work. Explore Akai by Deel → https://www.akai.run/
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Mohamed Taha
Why Purchase #2 Is Often the Most Important Retention Event in a Health & Wellness DTC Business A lot of DTC brands focus heavily on getting the first purchase. More traffic. More ads. Lower CAC. But there’s another question I would ask first: How many of those customers come back and buy again? For a health and wellness brand selling supplements, skincare, nutrition, or other replenishable products, Purchase #2 is often where the economics start to become much clearer. The first purchase tells you that the customer was willing to try. The second purchase starts to tell you that they found enough value to come back. And that matters because a customer who never reaches Purchase #2 may never generate enough value to recover CAC and become profitable. So when I see weak repeat purchase, I don’t immediately assume the answer is “send more emails.” I look at the entire journey. Was the product experience strong enough? Was the customer properly educated after the first purchase? Did replenishment happen at the right time? Was the original acquisition bringing the right customers? Did the subscription create friction? Was there a payment failure? Was the offer strong enough to motivate the next purchase? Was the customer simply not ready to reorder yet? That’s why I use my VITAL Framework: Value Mapping — Where is customer value created or lost? Identify Leaks — Where are customers dropping out? Trigger Analysis — Why is the drop happening? Activation & Acceleration — What can move more customers toward Purchase #2 and payback? Lifecycle Optimization — How do we improve replenishment, renewal, retention, and reactivation? The important point is this: Before increasing acquisition spend, understand what happens after the first order. Because if too many customers disappear before Purchase #2, more acquisition can simply make the same problem bigger. The goal is not just to acquire more customers. It’s to turn more of them into retained, profitable customers. #DTC #CustomerRetention #LTV #HealthAndWellness #Ecommerce
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David Manela
The hardest time to think about retention is when acquisition is working. When growth feels effortless — leads are flowing, CAC is stable, channels look solid — nobody wants to slow down to talk about churn. But that’s exactly when you should. Because the only thing harder than scaling fast… is replacing customers once they start leaving. (Anyone remember the post-COVID cohorts?) Here’s what happens when you don’t build retention discipline into your system: → Acquisition momentum hides early churn signals. → Your CAC quietly inflates as repeat revenue weakens. → And one day, you realize you can’t acquire fast enough to replace what’s leaking. That’s when the growth curve flips. Fast. The best operators I’ve seen do one thing differently — they re-evaluate acquisition investment the moment churn risk rises. They don’t wait for the data to confirm the problem. They run the business with operational rigor, not adrenaline. Because real growth isn’t about how fast you acquire. It’s about how long your customers stay. CEO: We’re on fire right now. Why slow down acquisition? CMO: Because as churn creeps up, those same customers become our biggest liability. CEO: So how do we still hit our numbers? CMO: Stabilize acquisition. Push the growth target to next year. Let’s see what we can unlock through monetization and retention. Acquisition creates motion. Retention creates momentum. That’s the difference between a spike - and a system. That's how marketing turns into growth. * * * I spent 25 years learning how boards actually think about growth. Now I'm sharing the slides that get marketing a seat at the table. Get them here: https://bit.ly/4qkLEuE
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Jennifer LaForge
Canadians are leaving money on the table every single day. Not because they aren't working hard. Not because they aren't spending enough time looking for deals. Most people simply don't understand how rewards, loyalty programs, partnerships, and Cash Back systems actually work. In the first episode of Stacked, I sit down with Matt McCoy to unpack why value is about more than saving money and how small, intentional habits can help Canadians get more from every dollar they spend. About Jennifer: • President & CEO of Rakuten.ca • Helped grow Rakuten.ca to more than 8 million members • Board Member, Easter Seals Ontario • Leader in loyalty, partnerships, and consumer value creation Timestamps: 0:00 – Why Stacked exists 2:00 – The loyalty questions Canadians still ask 14 years later 3:42 – Why value is about more than money 4:53 – Building Rakuten.ca from the ground up 6:12 – Scaling without losing startup culture 8:46 – What most people get wrong about value 10:00 – What stacking looks like in practice 12:23 – Why some loyalty programs fail 15:09 – The secret behind great partnerships 16:15 – Why Canadians are still leaving money behind Catch the full episode of Stacked on YouTube: https://lnkd.in/g2PcNnZP or visit https://lnkd.in/g-hVUJAB to listen on your favourite platform. We'd love to hear your thoughts about our first episode in the comments below!
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Kit Yu
Bottom Line: 1) Shopify views agentic commerce as an accelerant, not a disruptor, with increased discovery, channel fragmentation, and merchant complexity all strengthening the value of Shopify's platform; 2) AI lowers barriers to entrepreneurship, expanding Shopify's TAM and reinforcing its long-standing strategy of acquiring merchants at inception and monetizing as they scale; 3) Shopify believes its unique merchant data, product catalog, Shop Pay network, and integrated operating system position it to benefit disproportionately from AI-driven commerce; even in the context of new entrants like personal agents.
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Celebsta Blog
AC Hampton founded Supreme Ecom in 2018 post-Missouri BBA, scaling dropshipping stores to millions via product research, Shopify setups, and Facebook ads despite early suspensions and setbacks. Interned at Propane Resources and Toyota; viral YouTube guides and Blueprint course ($597) plus mentorship ($3K) empower entrepreneurs. From 9-5 sales to 8-figure empire, emphasizes resilience and niche strategies. #ACHampton #Ecommerce #Entrepreneur Read Article: https://lnkd.in/eHPgpQBT
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Chris Williamson
Thinking about switching to Shopify? You’re in good company—more brands are making the transition than ever. And it’s easy to see why. Teams are looking for: ⚡ Faster, more consistent performance 🛒 A streamlined, dependable checkout 🔧 A flexible ecosystem without the heavy upkeep 📈 Tools that support growth instead of getting in the way Whether you’re moving from WooCommerce, Magento, OpenCart, or a custom platform, the experience is usually the same: Less chaos. More control. Better outcomes. Managing Shopify projects every day, I’ve seen migrations transform underperforming stores into stable, scalable, high-converting operations. If you’re considering a move or just exploring what’s possible, I’m always happy to share insights from real-world migration work. #Shopify #eCommerce #Migration #ShopifyPlus #DigitalCommerce
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Lina Gallagher
🚨 𝐓𝐞𝐦𝐮 𝐣𝐮𝐬𝐭 𝐦𝐚𝐝𝐞 𝐚 𝐯𝐞𝐫𝐲 𝐬𝐦𝐚𝐫𝐭 𝐦𝐨𝐯𝐞 𝐚𝐧𝐝 𝐧𝐨𝐰 𝐈 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐚𝐝𝐝 𝐦𝐲 𝐡𝐨𝐧𝐞𝐬𝐭 𝐭𝐚𝐤𝐞 Temu has officially rolled out a Shopify app that allows merchants to list and manage products on Temu directly from their Shopify admin. Structurally, this is big. Strategically, it is unavoidable. Here is what changed 👇 Shopify merchants can now: 👉 List products on Temu directly from Shopify 👉 Sync inventory and orders in one place 👉 Access Temu’s local seller program 👉 Sell across 30+ markets including US, UK, Canada, Germany, Spain, and Australia 👉 Operate across 600+ product categories Now my real view, without sugar coating it. I am not sure I want most of my Shopify clients on Temu. But I also did not want my clients on Amazon. And yet, reality always wins. Temu is currently the second most downloaded shopping app globally.That alone changes the conversation. For many smaller Shopify brands, this is not about brand purity or channel preference.It is about access to demand. For some of them, this kind of exposure could genuinely make or break the business in 2026. The same pattern keeps repeating in eCommerce.Platforms you resist today often become channels you cannot ignore tomorrow. The smartest brands will not rush in blindly. They will test, control assortment, protect margins, and learn fast. Ignoring Temu completely is a risk. Going all in without a strategy is a bigger one. The real question is not whether Temu fits your brand. It is whether you can afford to ignore where consumers are actually shopping. #EmerceConsulting
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Matt Gramovich
Every time I speak with investors, two concerns about Shopify app investing come up instantly. 1. “Shopify might shut down.” If that’s the concern, then we should be equally worried about Apple or Google. Every mobile app depends on iOS or Android, yet no one questions their stability. Shopify is a market leader: $235B+ GMV, 1.4M+ merchants, and a rapidly growing ecosystem. Market leaders don’t disappear overnight. 2. “Shopify might stop working with partners.” E-commerce isn’t a simple category. It’s a maze of taxes, logistics, cross-border rules, payments, fulfilment models, currencies, and storage. No single platform can cover all of that alone. That’s why partners exist and why platforms need them. We’ve seen this play out with Atlassian and Salesforce: their ecosystems depend on third-party developers to stay competitive. Investors worry about “platform risk” on Shopify and they’re not wrong. Platform risk exists. It’s part of our business whether we like it or not. But it’s not “Shopify will cut everyone off tomorrow.” (You’re not planning that, right @Shopify, Harley Finkelstein?) It’s the structural dependency that comes with building on top of a large platform. Which brings me to the real question: How do you view these risks? And what can we do to reduce them for our portfolio apps?
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Yuval Tsabari
$14.6 Billion. That’s what Shopify merchants generated this BFCM weekend. Up 27% from last year. But if you only look at the revenue, you are missing the most important lesson. The real story is in how people bought. 1. Speed is the new currency. 32% of all orders were placed using Shop Pay. Usage surged by 39% year-over-year. Read that again. One-third of customers didn't pull out a credit card. They just clicked once. The lesson: If your checkout has friction, you are donating sales to your competitors. 2. Local is dead. 16% of all global orders were cross-border. The world is flat. If you aren't selling globally, you are capping your own growth. 3. The scale is terrifying. At peak traffic (Friday, 12:01 PM), sales hit $5.1 million per minute. But the stat that actually moved me? 15,800 entrepreneurs made their first sale ever this weekend. That is the power of this platform. Not just for the giants. But for anyone with a product and the guts to launch. Ecommerce isn't "slowing down." It’s just getting faster, smarter, and more global. The average cart price hit $114.70. The wallet is open. The question isn't if they are buying. The question is if your store is fast enough to take their money. How did your stack hold up this weekend? Did you see the Shop Pay spike?
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Mandar Shinde
Your Pixel Can Be Precise—And Yet Consent Is Still Your Bottleneck Did you know you can have “perfect” tracking—clean pixels, server-side events, deduplication, attribution tuned—and still lose a massive share of measurable customers because your consent layer is quietly opting them out? Merchants spend weeks fighting for a 1–2% delta between tracking vendors But if your consent setup is opting out 25%+ of traffic in key regions—whether due to configuration, region rules, category mapping, banner behavior, or load-order timing—then pixel precision really cannot help you. Fixing Consent does - future and the past. The uncomfortable reality: consent can nullify “perfect tracking.” Everything can look correct: Pixel firing ✅ Server-side events flowing ✅ Dashboards showing activity ✅ And yet: Net New Audience shrinks - CAC is up, ROAS is down EMQ rates do not drop - yet, you are screwed! Attributed conversions drift all over the place Algorithm learning is now limited, costing you longer term Because #consent is determining how much signal you’re allowed to collect—and most merchants don’t have a clear way to see how much they’re losing to start with; OR a simple way to measure it. The “wild numbers” problem In one analytics view, opt-out rates aren’t rounding errors—they’re business-impacting: UK opt-out ~45% [ weirdly low, likely non compliant ] EU opt-out ~40% [ weirdly low, likely non compliant ] California opt-out ~26% [ whoa, likely killing your business ] #Likely above caused by incorrect settings, you’re not optimizing tracking—you’re optimizing around missing inputs. The real issue: you can’t fix what you can’t observe. Most teams can’t answer (confidently): What % is opted in vs opted out? By region? By consent category (Marketing, Analytics, Preferences, Sale of Data)? How is it trending week over week? If you run paid media and you use a consent banner, start with observability. 👉 Install Blotout ConsentIQ [ Knowing the problem is the beginning of fixing it ] https://lnkd.in/gVsmRzSb #Shopify #ecommerce #privacy #CAPI #marketinganalytics #consent #performanceMarketing
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