Free Soul

3 weeks to plan a festival... no biggie. Last Friday, we took over Holland & Barrett flagship store in Marble Arch and brought the Fuelled by Free Soul Festival to central London. In case you missed it, we launched into Holland & Barrett back in May, and Free Soul is now stocked in 400+ stores across the UK. And OFC, we celebrated with a full-store activation, with just three weeks to pull it all together. The idea? A one-day wellness festival packed with product discovery, wellness experiences and community connection. Here's what the festival lineup looked like: ✨Community 5K run around Hyde Park led by Jazz Saunders ✨ 1Rebel Reshape takeover ✨1-to-1 nutrition consultations with our Head of Nutrition, Natalie Rouse RNutr ✨The Free Soul Fuel Bar serving up White Peach Collagen Spritzes ✨ The Real Fruit Co creating two delicious ice cream recipes using Free Soul product ✨ BON CHARGE Red Light Recovery Zone ✨ A panel talk with Zoe Antonia and Nat Rouse discussing burnout, recovery and fuelling women through every life stage ✨ DJs bringing the summer energy all day long The best part? Watching shoppers walk in curious and leave with Free Soul in their baskets. Every touchpoint was designed to bring the brand to life beyond the shelf, drive product trial and build brand advocacy.   Did we run out of ice creams halfway through the day during the London heatwave? Absolutely. Did we smash our biggest sales week with Holland & Barrett? Absolutely. …Who said brand events don't deliver ROI? Kasia Pasik Chloe Wiblin Charlotte Clayton Joseph Cooke Donato Colangelo Tanith Rixson Lydia Robinson Natasha Coetzee

Free Soul has been ranked #10 in The Sunday Times 100 - Britain's fastest-growing private companies. 🚀 A huge moment for the team, the brand, and the community behind it. Since joining Free Soul in 2023, it's been a joy to witness the growth up close and be part of so many milestones along the way. I still think back to my first day in our tiny Baker Street office - the official launch day of Mango Greens, (our most viral product to date). The whole team was packing 300 PR boxes ready for launch, and even then, there was a clear sense that we were building something big. But for me, the most meaningful part has always been the community. Working as Brand Marketing Manager, I've been lucky to meet so many of our wonderful community in-person. Connecting at events, hearing their stories, and watching as our community continues to grow. Those conversations and connections have shaped the brand we see today, and that's what makes this recognition so important. Behind every milestone is a real community of women who have trusted us, championed us and grown with us. The stats speak for themselves: 🌟 Ranked No.10 in The Sunday Times 100 🌟 More than 32x growth in five years 🌟 Now serving 4 million+ women across the UK 🌟 Stocked in Boots, Holland & Barrett, Tesco and Sainsbury's A huge congratulations to Rohini Sofat, Arjun Sofat, and every single person who has helped build Free Soul into what it is today. I can't wait to see what we do next! #SundayTimes100

I pitched an International Women’s Day retreat to Boots UK…and this is how it turned out.   The goal was simple: Create a meaningful offline moment for International Women's Day, where creators could truly switch off, reset, and gain deeper insight into women’s nutrition and wellbeing.   Introducing Free Soul x Boots: The Home of Women’s Wellbeing Retreat. Partnering with Boots for International Women’s Day felt like the perfect alignment - two brands championing women’s wellbeing on and offline, building communities that empower women in their wellbeing journeys.   The details: We brought together 16 creators for an overnight stay at the beautiful Kin House, transforming the space into 'The Home of Women's Wellbeing' a fully immersive, pop-up wellness destination - designed to support everything from movement and recovery to nutrition and relaxation.   When planning the experience and workshops for the retreat, it was essential the focus was on balance: downtime, content moments and expert-led sessions - allowing creators to genuinely engage with the brand, rather than just promote it.   What guests experienced: • Welcome lunch with both brands • Infrared Sculpt class with BON CHARGE, using red light therapy to support recovery • A curated wellness pantry featuring products from Boots & Free Soul • Pre-dinner hair styling from CLOUD NINE • Women’s Health Power Panel with Free Soul co-founders Rohini Sofat, Arjun Sofat and Louise Seston the Head of Marketing for Boots Healthcare • A signature bedtime soundbath to close the day • Breakfast in bed - because slow mornings matter • Hand & arm massages from NEOM Wellbeing the following morning • 1:1 nutrition workshops with our Head of Nutrition Natalie Rouse • An energising breathwork session to reset and recharge   The results: • 16 creators in attendance (80% new to brand) • 100% posting rate across Instagram and TikTok • Over 200 pieces of guest content shared • The real highlight, creating a space where women could openly connect, share and support one another A huge thank you to my wonderful team at Free Soul and Boots UK for trusting the concept and helping bring it to life. Looking forward to what we build next. Veronica Schraff Fiona Macpherson Lucy Murray Ellie McCall Fiona Lakin Alice Warriner (née Hobbs) Aimee Allard Sofia E. Sian B.