TALA

It's time! The moment the entire internet has been waiting for is here. TALA x Farron Clark is live and ready to shop. Thank you for all the love you've given this collaboration: it's the best feeling when an idea turns into a full-blown campaign that's received so well. Admittedly, announcing a "new boss" while our actual boss is on maternity leave was a bold move but one we were confident would land. We like to think we know our community pretty well at this point and the response has more than proved that hunch right. Oh, and we obviously had Grace's blessing (she was obsessed as soon as she heard). Don't worry though, it's only for two weeks. Farron's a busy bee & Grace wants her first baby back. Tried, tested & reversed by the marketing queen herself, TALA x Farron Clark outerwear (plus other must-have wardrobe staples) is ready to take home right now. Huge thanks to Farron Clark for taking the job so seriously, to our team who helped bring it to life and, of course, to our forever boss Grace Beverley who is busy doing the most important job right now <3

We revealed our not-so-wee secret this morning! Introducing TALA Edinburgh: coming *so* soon. Since launching our TALA flagship on Carnaby Street in May 2025, followed by Westfield White City that November, we've wanted to expand past the M25. Like, way past. So, we're beyond excited to open our third store - and first ever outside London - Edinburgh. That's right, lassies: TALA is heading to the highlands. Kinda. Westfield St James Quarter, Edinburgh, to be exact. As our CEO, Sally Hughes-Daniels, said: "We already know we have a great TALA community in Edinburgh, and the city's strong outdoor and active culture makes it the perfect place for us to put down roots. Bringing TALA to women all around the UK is one of our key goals, and we're looking forward to Edinburgh marking the start of that IRL journey." All that's left to say is: Edinburgh, we'll see you very soon.

No, your eyes aren’t playing tricks on you. You actually have seen our viral Cocoon hoodie everywhere and on everyone. With one sold every five minutes and magical powers to snatch & slouch in equal measure, the girls caught wind of perfection a long time ago and haven’t taken her off since. The Cocoon is our very own It girl that every It girl owns. The viral hoodie you’ve seen on her, her and her. But, how did we get here? It started as a shape, born out of one idea: a hoodie that didn't just cover you up, it snatched your waist too. A hoodie that could do slouch & snatch - essentially, a hoodie that could perform miracles. The relaxed cocoon silhouette and signature mid-length fit are what set it apart from day one. It skims rather than clings, flatters every body and layers effortlessly over whatever you're already wearing. From the structured hood that isn’t *too* big to the accentuated waist seam detailing and intentionally oversized sleeves for an exaggerated silhouette for elevated proportion play - this hoodie (& the women who designed it) know what they’re doing. Every drop sells out. Every restock disappears just as fast. The Cocoon isn't just loved - she's chased. Burgundy dropped last week. Blush Pink and Soft Sage arrive tomorrow. And now? It's your turn. Time to be converted. https://lnkd.in/ejeZnqXt

Our TATA rebrand this April Fool's was fake, but our community's love for the "Girls Supporting Your Girls" t-shirt wasn't. Thousands of "is this available?" DMs, one late-night call with Grace and several back-and-forths with our trusted factory later, and all their hounding paid off. Proof that if you don't ask, you don't get. But we didn't stop there... We wanted to turn all the attention this viral moment would get (and has) somewhere that really mattered. That's why 50% of profits from the "Girls Supporting Your Girls" t-shirt are going straight to CoppaFeel!, the UK's only youth-focused breast cancer awareness charity. While we're famous for making boobs look amazing, #CoppaFeel! are famous for getting you to check yours. So this t-shirt doesn't just look good, it does good too. A throwaway April Fools joke, turned into a charity partnership we couldn't be prouder of. Sometimes the best activations aren't the ones you plan. They're the ones your community won't let you drop because they could really make a difference. P.S. Check your chest. We have. Here's how - lnkd.in/e5sRA4nX *TALA will donate 50% of profits from this promotion to CoppaFeel!, a registered charity (number 1132366). This is expected to be at least £10,000. Explore more now: lnkd.in/eYrMicSH

There are a few things that you’re told about seasonal sale periods: customers wait, they hunt for the best discount and they never pay full price. We just proved that wrong. Last week, during the final week of our own end-of-season sale and in the midst of a deep promo period in retail in general, we launched our best-selling DayFlex collection in its first ever print - Polka Dot - at full price. No discount. No markdown. Just a bet on trend-led design and the confidence that our community trust us to not only make a trend our own but make it even better. Polka dot has been gaining traction all season long but our tonal take? Totally TALA. It sold out. Not despite dropping slap bang in the middle of sale season but, in a way, because of it. The launch cut straight through the noise: traffic spiked within hours of going live, our top styles moved so fast we sold through stock and it became the standout moment of the week across our social channels, stores and our inboxes. For us, the real proof point behind a trend-led strategy is this: when you design with real conviction and back it with the right story, customers don't need a discount to say, “Yes". They just need a reason to want it. Huge credit to the team across product, social, retail and CRM who turned a single print into a full-price sell-out in the middle of sale season. That's not luck. That’s the sweet spot of strategy, design and execution coming together, perfectly.

Think of your favourite fitness instructor, imagine her wearing TALA, and you'll know why we've wanted to do this for a while. Introducing TALA Pros - our brand new community for fitness professionals who live, breathe and, most importantly, teach in TALA. Pilates instructors, studio owners, personal trainers, run club founders - we already have an amazing community of women teaching in TALA, but now we're going official. If you're qualified (and can prove it!) we want you on our metaphorical books. To celebrate, we put a handful of Pros-we-know to work lagree-style at KARVE: our current favourite pilates studio and brand new stockist! You can now shop a curated selection of TALA pieces at KARVE Chelsea and Victoria with Kensington coming VERY soon. But that’s not all... Anyone who books their first class at KARVE Club Victoria can get a free Perfect Match(a) smoothie if they mention TALA. Matcha, banana, spinach, vanilla protein, almond milk, honey & ice, finished with yogurt swirls and a matcha dusting - dreamed up by us. Offer valid until 31st of August. Use code: KARVEXTALA when you visit KARVE’s Victoria studio for the first time. Back to TALA Pros - what’s in it for you? Let's just say you'll be saying "thanks, it's TALA" a whole lot more and for a whole lot less - 25% less. Want in? Fill out the registration form below and we'll get back to you once we’ve triple checked your credentials. Hopefully with good news. https://lnkd.in/eR7CPnFc

Hailey Bieber: great lip gloss, great taste in flared leggings. Thanks for the feature WhoWhatWear WhoWhatWear. https://lnkd.in/egmwTNhC

When our founder Grace Beverley walked into the design team's studio - mid-way through two years of developing our new SoftSet collection - and asked if they could also do it in maternity, they didn't just say yes. They went all in. The result? TALA's first-ever maternity pieces: a legging and Grace's personal favourite, the Fold Waist Wide Leg Trouser. But that's not all. This launch arrived alongside something much bigger - an internal roll out of improved maternity, paternity and miscarriage leave policies. Grace spoke about the "why" behind that change on Jamie Laing's Great Company Podcast, sharing how her own experience of miscarriage shaped these updates and why she believes conversations about pregnancy loss shouldn't carry shame in the workplace. Product and policy, moving in the same direction because supporting our team through pregnancy, loss and parenthood isn't separate from the work we do - it's very much a part of it. Our first-ever maternity collection is live now. If you're pregnant or you know someone who is, check it out and prepare to fall in love. Looking for more details on our maternity pieces? Here's a deepdive - https://lnkd.in/eemurCUz #TALA #MaternityWear #ProductDesign #WorkplacePolicy