Beauty Pie

A little look at what’s been happening at BEAUTY PIE over the past couple of weeks. It’s been a busy one… 🎁 We launched our Better Than An Advent Calendar and it sold out in less than 36 hours. So the team had to figure out how to restock it just as fast. Enter Henry from our New York office, who tracked down some missing gold face rollers and Uber-ed them to our New Jersey warehouse in time for the end-of-month rush. Beauty logistics at its finest. Which means the final few hundred Better Than An Advent Calendars are officially up for grabs again on both sides of the pond – with 14 of this year’s most-popular products inside (gold face roller very much included). All full-size. No tiny bottles. No cardboard doors. PLUS, a full year's BEAUTY PIE membership. Or a 12-month renewal for current members. ✨ We celebrated the launch of Youthbomb Intense Skin Renewal Serum with a breakfast at HQ, bringing the team together to mark the arrival of our latest advanced anti-ageing serum. Read more about the Swiss skin-longevity serum here: https://lnkd.in/gqynEWpc 🎀 A very early sneak peek at what we’ve been working on for gifting 2026…

New retail store? ✅ Replatform to Shopify? ✅ Launch our most advanced Youthbomb serum yet? ✅ Recruit a Head of Communications (12-month FTC)? Three down, one to go - and this is where you come in. At Beauty Pie, we've had a big year. We've opened a brand-new retail space, replatformed to Shopify, and just launched an incredible new Youthbomb serum. Now we need someone to help us shout about everything that’s coming next. We're looking for a Head of Communications on a 12-month fixed-term contract to continue telling our members, guests and admirers about our jaw-dropping products, community events, rule-breaking founder and more. What you'll do: • Lead our communications strategy across PR, brand storytelling and community • Work with Marcia to understand her communication style and vision, bringing that to life • Own the strategy that keeps our community in the loop and our brand in the conversation This is a V.I. hire for our business, so we thought: where better to reach out than our own community? If you know a witty, beauty-obsessed communications specialist - or if that's you - we'd love to talk. Tag them below, share this post, or get your details our way. Let's get that final ✅ Drop a comment, tag someone brilliant, or message me directly to find out more.

Marcia Kilgore has been breaking beauty industry rules since the ’90s. 🤜💄 First came Bliss Spa, with a waitlist so long it was rumoured to have rebuffed a sitting First Lady. Then Soap & Glory. Then FitFlop (65 million pairs and counting). And now, Beauty Pie – the beauty club built to challenge the way the industry has always done things. Exceptional formulas. World-class labs. Luxury-level quality. Just without the traditional luxury markups. Decades of disruption and one founder who’s never been particularly interested in doing things the way they’ve always been done. Happy World Entrepreneurs’ Day to our favourite rule-breaker, MK!

Behind the scenes at Beauty Pie HQ: a little of what we’ve been working on lately… First up, adding to the photo wall of current inspo: a little corner of organised chaos where inspiration strikes, ideas get pinned, moved, re-pinned, and suddenly everything starts getting exciting 💡 Our founder MK, deep in sample mode. Testing, tweaking and trying 52 new formulas in the hunt for the next one she can’t live without 👀 Just dropped: After plenty of requests from our community for 3-wick candles, we collaborated with interiors expert and creative director Reena Simon on a trio of gloriously scented candles, each inspired by the moments at home you look forward to most. Sweet treats and product perks in the office for our summer party. Guess which formula was hiding inside? Another backstage pass to our summer – this time, the cocktail line-up inspired by some of our favourite summer picks. Hyper Beach Spritz, anyone? As part of our new onboarding at Beauty Pie HQ, we send our teams straight to the warehouse to get hands on and see exactly how those pink boxes get from us to you 📦 Spotted on MK’s desk this week 👀 The best summer lip. No questions asked. 💋

This time last week at 'Talking Beauty Pie' 🩷 Our monthly company get-together to share business updates and align on what's next. A great reminder that some of the best ideas (and conversations) happen when the whole team gets together. Then we swapped presentation slides for cocktails to kick off our summer party. ☀️🍸 Because at Beauty Pie, we're all working towards the same mission: making exceptional beauty accessible to everyone by removing the traditional luxury markups. And we want to celebrate the brilliant people who make that happen every single day.

Meanwhile, at Beauty Pie... Pride Month started with drag bingo at HQ Wimbledon became an excellent excuse for a strawberries-and-cream breakfast Our teams pulled off a major Shopify migration (the kind of project that deserves a standing ovation and a very long coffee break) We published a new Substack on why exceptional moisturisers shouldn't come with exceptional markups We launched Stole The Morning Eau de Parfum – our newest fragrance and unofficial scent of the office this summer And welcomed Futurelipstick Deluxe Shine, our new Korean-made lipstick that works like three products in one It's been a few weeks of big launches, big milestones and the occasional bowl of strawberries. On to the next.

We're very proud to share that we've won the Digital Retail Award at the TheIndustry.beauty Innovation Awards 2026 🏆 For everyone who's ever obsessed over a checkout flow, debated a button colour, squashed a bug, launched a feature, written the copy, built the campaign or kept everything running behind the scenes, this one's for you. Thank you to TheIndustry.beauty and the judges for the recognition. We'll pop the trophy somewhere everyone can pretend not to walk past several times a day.

“CX isn't always sexy because it's all backends. But a great Member Happiness team is sexy." That's Joanna Reynolds, our Director of Member Happiness, at this week’s CX Collective event hosted with DigitalGenius at Beauty Pie HQ. And she's right. The event brought together leaders from CX, ecommerce and technology to discuss the future of customer experience, with one theme coming through loud and clear: While technology and AI continue to evolve, exceptional customer experience remains one of the most powerful differentiators a brand can build. A huge thank you to Chandni B., Frances MacPherson, Rhea Fox, Vaishali Patel, Matt Williams CMgr MCMI and Joanna Reynolds for sharing their expertise, and to the DigitalGenius team for making it happen.

It’s official, we’ve landed in Liberty London! To celebrate our new permanent clubhouse ‘shop-in-a-shop,’ we're also doing a ‘no-coffee, just cream’ takeover of the Liberty London Atrium - come and find us there until 31st May. ☕️✨ Think coffee bar energy, but instead of caffeine, we’ll be pouring our most-wanted face and body creams into espresso-sized takeaway cups. We created it to celebrate skincare rituals, beauty discovery and the small moments of indulgence that can transform a day. If you’re anywhere near Regent Street, do stop by, grab a shot of cream, and experience it for yourself. 📸 Thank you to the visionary team at Liberty. for partnering with us so enthusiastically on a slightly ‘wild’ concept and our installation partner TonyG Ltd for standing by while we pushed the envelope.