Trinny London’s cover photo
Trinny London

Trinny London

Personal Care Product Manufacturing

London, England 71,975 followers

Fearlessly feel your best. Gamechanging skincare and makeup.

About us

Founded by Trinny Woodall from her kitchen table in 2017, Trinny London was founded with one purpose – to give everyone the tools they need to feel their best. Banishing overflowing makeup bags for good, we introduced a streamlined solution called the stack: cream-based, multitasking little pots of joy that click seamlessly together. Then we took on the world of skincare with our game-changing skincare collection. Today, we’re continuously creating innovative products to revolutionise beauty routines across the globe. We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.

Website
http://trinnylondon.com
Industry
Personal Care Product Manufacturing
Company size
51-200 employees
Headquarters
London, England
Type
Privately Held
Founded
2017

Locations

Employees at Trinny London

Updates

  • What a launch week. We celebrated our new FEARLESS Skin Tint Drops, formulated using active skincare ingredients tailored for 40+ skin, with a week of fearless conversations with beauty experts, game-changers and the women who inspire us every day. We invited incredible women to get shade-matched with us and talk about what it really takes to be fearless. Our founder Trinny Woodall was in conversation with: Lorna Andrews — Online content creator, founder + businesswoman Nishma Patel Robb 🪩⚡️ — AI keynote speaker, brand strategist + founder Stacey Duguid — Author, Journalist + Artist We were then joined by Vincent Ford, sharing his tips and tricks for the perfect application. And to top it all off, we were thrilled to host an incredible group of March Women - Women in M&A for a Q&A at our Kings Road Flagship. Thank you to everyone who showed up for us, we can't wait to see what you think of our latest innovation. Find it here: https://lnkd.in/gtTaHHkj

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  • Introducing Unstacked on Substack. At Trinny London, our favourite subject has always been the mind of the woman wearing our products: she who navigates life with humour, ambition, vulnerability and the occasional existential spiral. Beauty will always be in our DNA, but we're just as interested in what you do, what you think and what you go on to conquer once you walk out the door. Enter Unstacked: our brand-new editorial space dedicated to unpicking the magnificent complexities of modern womanhood. Written by contributors from our own team, Unstacked brings together different voices, perspectives and personal experiences. Expect thoughtful takes, personal anecdotes – and the occasional tangent… Subscribe to join the conversation: https://lnkd.in/equWB9Hf

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  • View organization page for Trinny London

    71,975 followers

    5 hacks, 20 beauty visionaries, and 1 iconic masterclass. ✨ We recently brought a touch of Trinny London magic to Sydney, taking over The Apartment at Hotel Centennial to celebrate the launch of our new Lip Reset Kits. The afternoon brought together an incredible circle of journalists, creators, and brand advocates for an exclusive masterclass hosted by the iconic makeup artist Rae Morris. Between practical techniques and plenty of product swatching, Rae shared the ultimate insider’s guide to our 5 signature lip hacks using the Line2Define Lip Liner and Sheer Joy Pro-Collagen Lip Oil. A huge thank you to the brilliant team at PORTOBELLO PR for helping us bring this beautiful day to life, and to everyone who joined us to master the art of the perfect lip.

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  • Chelsea in Bloom has officially arrived 💫 Discovering your light is stitched into our DNA, so we’ve transformed our Kings Road flagship store for Chelsea in Bloom. Inspired by four powerful Tarot cards: The Sun, Strength, Ten of Cups, and the Queen of Staves, our vibrant display is an invitation to find your strength, cultivate joy, and reignite your inner spark. Just like a Tarot reading, finding a beauty ritual that brings you confidence can guide you in a new direction. Plus, true beauty cares for the planet, every element of this installation has been consciously chosen, from the low-carbon recycled MDF bases to the 100% compostable, sustainably sourced flowers. A big thank you to Ricky Paul Flowers ltd for helping us bring our display to life. Make sure to pop in and say hello, we’re doing complimentary tarot card reading and free gifts in store. It would also be out-of-this-world if you vote for us for People’s Champion: https://lnkd.in/gXFhSdXn 💛

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  • Are you ready for a reset? 💄✨ Last week we stepped out of the office and into Notting Hill’s Holy Carrot restaurant, which we transformed into The Lip Reset Cafe – a sanctuary created to celebrate the joy of a reset as inspired by our new Lip Reset Kits. The day brought together an incredible circle of journalists, creatives and friends for a series of conversations hosted by our founder Trinny Woodall, who was joined by founder and author Tobi Asare, editor and speaker Rosie Nixon and Nishma Patel Robb 🪩⚡️, founder of the Glittersphere community. Between coffee, conversation and plenty of lipstick swatching, guests were also invited behind the scenes with our Product Development team, Bethany H. and Mica Benjamin, who shared an insider’s perspective on the craftsmanship behind the collection, from the formulas and shade stories to the development process itself. It was a joyful celebration of beauty, conversation and community in the heart of Notting Hill. Find out more about The Lip Reset Kit: https://lnkd.in/e7vcWp_c 

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  • Your total lip transformation in one easy kit. Introducing The Lip Reset Kit. ✨ Sheer Joy Pro Collagen Lip Oil: zero stickiness, sheer colour, and active ingredients to smooth, plump, and hydrate. ✨ Line2Define Lip Liner: a deliciously creamy, long-wear liner that glides on and stays there. By pairing the precision of a creamy, budge-proof liner with the clinical benefits of a pro-collagen oil, we’ve created a duo that reclaims your shape and floods it with a plump, glossy finish. But there’s more. We listened to our community and developed a hack for every lip concern, whether you’re a lifelong member of the thin lips club or you're looking to lift and brighten down-turned lips. Find out more here: https://lnkd.in/e3XGqWDv

  • Award-winning skin starts here. 🏆 We are thrilled to announce that Naked Ambition has been named Best Redness-Reducing Serum in the 2026 NewBeauty Awards! Formulated with a global-first exosome delivery system, Naked Ambition was designed to give you the confidence to go "naked" by significantly reducing redness and evening out skin tone. As our Founder Trinny Woodall says, it’s all about closing the gap between how you feel with makeup on and how you feel with it off. A huge thank you to NewBeauty and Britt Fallon for the recognition and to our community for joining us on this skincare journey. Discover the award-winner: https://lnkd.in/gvBfSt84

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  • When innovation meets artistry 🪄 To celebrate the launch of our latest innovation, Miracle Blur Diffuser, we opened the doors of our King’s Road Flagship for an exclusive Masterclass hosted by Pro Makeup Artist Vincent Ford. We were thrilled to host a room of industry leading beauty experts and makeup artists. Miracle Blur Diffuser is the next generation of blurring, a one-of-a-kind smoother designed to instantly diffuse fine lines, pores, and uneven texture for a flawless, soft-focus finish. The results speak for themselves: ✅ 88% agree skin texture looks smoother* ✅ 4 out of 5 women agree fine lines appear softened* Experience the next chapter of skin-tech here: https://lnkd.in/ea6BjAdt 

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  • “I didn’t know I could...” Last week, those five words were the heartbeat of every conversation at Beaverbrook. To celebrate the launch of our newest campaign, Trinny Woodall gathered an incredible group of women to prove that the limits we set for ourselves are simply habits waiting to be broken. It wasn't just an event; it was a masterclass in reclaiming our narratives. A special thank you to our guest speakers for sharing transformative insights that will be living on at our HQ: 💫 Dior Bediako for the beautiful reminder that our inner light is, quite literally, “incorruptible.” 💫 Deborah Frances-White for teaching us how to own a room. 💫 Dominique Ludwig (Barklett) for bringing the no-nonsense health and nutrition truths we all needed to hear. 💫 Natalie Salmon, Founder of The Modems, for her vital perspective on why women must lead the charge in the world of AI. Between the energetic discussions and some surprisingly lethal axe-throwing, one thing became clear: The game only changes when you do.

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  • Every day, our DMs are flooded with stories from our incredible community. We hear how a single product or a new routine has been a total game-changer for confidence, giving that extra spark to take on the day. Those messages inspired us to go deeper – behind every game-changing product is a game-changing woman. Last year, we asked our community to share their stories of resilience, reinvention, and showing up against the odds. The response blew us away. Now, we are beyond proud to bring this campaign to life and spotlight incredible women, doing things they didn’t know they could do. They are pushing boundaries, rewriting the rules, and sharing the products that help them feel like their most powerful, authentic selves to inspire other women to say “I didn’t know I could do this.” Stay tuned over the coming weeks as we share their stories across TVC, Social Media, Billboards, OOH and Digital.

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