Are Prima Donna bras expensive? Yes and no. I can’t remember what I paid for my first one because I bought it in 2010 and only tossed it in 2024. I’d say however much it cost, it worked out to less than a two-year Wonderbra! Prima Donnas fit beautifully. They simply never move, shift, or ride up, and the straps stay up all day. Plus, they’re beautiful! I will never buy another brand!