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D1 Milano Reviews 

171
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 52 reviews, reviewers had a great experience with this company. Customers frequently express high contentment with their purchases, actively praising the staff and support team for their remarkable helpfulness and prompt assistance during service interactions. Many consumers also mention the exceptionally attractive watch designs and express deep satisfaction with the overall aesthetic appeal. Some reviewers were not happy with product quality issues, noting that the materials sometimes felt cheap, caused physical discomfort, or failed to meet expectations. However, a few other people also felt that customer support could be improved, mentioning occasional poor communication and delayed responses regarding warranty replacements.

What people talk about most

Product

Users describe ambiguous interactions with product, reflecting a split opinion on quality and design. While... See more

Quality

People report ambiguous experiences with quality, revealing a wide divergence in customer opinions. Many... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting professional, responsive, and... See more

Service

Consumers find service to be positive, highlighting efficient repairs and helpful assistance. Reviewers... See more

Staff

Reviewers highlight positive aspects of staff, noting that the team is composed of outstanding people who... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The delivery was incredibly fast and simple. The package was cool and modern. The watch itself is causing allergic reactions and discomfort and since I’m not allergic to any other polycarbonate or sta... See more

Rated 5 out of 5 stars

As a watch enthusiast with many watches, I can say that this brand is awesome for budget friendly pieces that look good, if you like this style watch. I had to reach out to their customer service beca... See more

Rated 5 out of 5 stars

Amazing, I’ve had my watch a year & asked about replacing the strap & bezel as it was a limited edition I wanted to keep the face internals. They paid for collection & shipping and replaced the s... See more

Rated 5 out of 5 stars

Their costumer support went above and beyond to solve an issue other companies could've just ignore. Purchased their D1 sketch in white and its been turning heads and working as a conversation start... See more


Company details

  1. Watch Manufacturer
  2. Watch shop

Written by the company

D1 Milano is more than a watch company. D1 Milano reinterprets the milestones of the industry through research and creative contamination. Born from a constant interest in innovation, design, and creation, the brand expands its horizons toward new forms and ideas, created to continuously stimulate.

Warranty

D1 Milano Experience

D1 Milano Experience
Guaranteed 2-Year Warranty on all items

Contact info

3.9

Great

TrustScore 4 out of 5

171 reviews

5-star
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3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 77% of negative reviews

Typically replies within 2 weeks

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3.9

All reviews

(171)

70 reviews in the last 12 months

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Rated 5 out of 5 stars

Outstanding Customer Service & Quality…

Outstanding Customer Service & Quality Product

I worked with a customer service agent named Rod, and he truly went above and beyond to resolve the issue I reported. His professionalism, responsiveness, and commitment to making things right really stood out.

I’m extremely satisfied with both the customer service experience and the product itself. The quality of this watch is noticeably higher than many of the knockoff versions out there. If you’re considering purchasing one, I would absolutely recommend going with the original rather than settling for a cheaper imitation.

Great product, excellent customer service, and a company that clearly stands behind what it sells. Rod deserves a special shout-out for making the entire experience exceptional.

24 August 2026
Unprompted review
Rated 1 out of 5 stars

Disappointing quality and terrible customer service.

The order arrived quickly, but the product itself felt cheap and poor quality compared to its price. Because of this, I decided to return it, and according to the tracking details, the package was delivered to their warehouse on August 7.
​Since then, I have received zero updates, customer support has not responded, and I still have not received my refund, even though the legal 14-day period has long passed.

27 August 2026
Unprompted review
Rated 5 out of 5 stars

Extremely helpful.

Extremely helpful.

I've owned my Ultra-Thin watch for almost 2 years now and it's been fantastic! Worn it basically everyday.

Unforunatley the other day one of the small screws that held the braclet to the watch face came loose and went missing.

Talking to their customer serivice they shipped me a set of replacement screws free of charge and they arrived within the week.

Bravo

27 August 2026
Unprompted review
Rated 5 out of 5 stars

I bought D1 Milano polycarbon watch…

I bought D1 Milano polycarbon watch ,green color through farfetch and i had a problem with the watch.
The strap edges turned to black and i made a complaint thru farfetch and direct to D1 Milano website .
This company immediately sent a full replacement although i had disposed the original box .
The way this company deal with complaints was professional
I'm very happy to deal.with the customer service officer and i will keep buying their watch.
I hope this brand will get more and more business in the near future.

Sincerely
Danny H.Effendy
Indonesia

12 June 2026
Unprompted review
Rated 1 out of 5 stars

Horrible customer service

I bought a women's white ceramic watch on 6/29/26. The bracelet of the watch broke when it accidentally hit a tiled floor. I contacted D1Milano. I requested replacement of the bracelet portion of the watch to be sent to me indicating I would pay for the replacement and postage. I sent them a picture of the damaged watch as they requested. There have been these weird A1 responses with apologies but I get no where. The last A1 response was very confusing: one one email it was something about a $75 refund and then once I complete "order" then they can proceed with no instructions about where I find this "order".
This is the 3rd watch I have purchased over the past 2 years from DiMilano.I love the watches but the customer service is fraudulent. The have no intention of helping.

7 August 2026
Unprompted review
Rated 5 out of 5 stars

D1 Milano took great care of me in the…

D1 Milano took great care of me in the process of repairing my merchandise they helped me find the right and perfect product to match my merchandise and order it in a convenient way. They also shipped me out the extra tools needed for the product to be repaired for free and it was done in timely fashion. Thanks D1 Milano

10 August 2026
Unprompted review
Rated 1 out of 5 stars

Don't buy from D1 Milano.

Don't buy from D1 Milano.

They sent me a defective watch two months ago, and after I returned it under warranty, they ghosted me.

This is the first time this has ever happened to me in the world of watches, and on Friday I'm going to the bank to see if they can get me a chargeback.

And if they can't, no big deal. What matters most to me right now is warning as many watch enthusiasts as possible not to make the same mistake with this shameful brand.

5 August 2026
Unprompted review
D1 Milano logo

Reply from D1 Milano

Hi Giovanni, we are aware that there was an internal mistake on how your case was managed , and we are reviewing internally our process. Our CEO will contact you shortly to ensure your problem is addressed.

Rated 1 out of 5 stars

I ordered a watch and when it arrived did not tick - no resolution yet

I ordered a watch and when it arrived did not tick. I let customer service know - they have been slow to respond. They wanted to pick the watch up and have it repaired and sent back to me - which seems like a bit of overkill for a $195 watch. I've asked for a new one or to return/refund but no answer back yet.

27 July 2026
D1 Milano logo

Reply from D1 Milano

Hi Ryan, thanks for your message. I've checked internally and our team already issued today a refund upon arrangement of the return of the defective watch. Please let us know if we can assist you with anything else.

Rated 4 out of 5 stars

The delivery was incredibly fast and…

The delivery was incredibly fast and simple. The package was cool and modern. The watch itself is causing allergic reactions and discomfort and since I’m not allergic to any other polycarbonate or stainless steel watches or products in general, I’m finding this intriguing. The design is class, though.

27 July 2026
Rated 5 out of 5 stars

I bought a watch and wanted to return…

I bought a watch and wanted to return it - great watch, just changed my mind. Tried to return using Royal Mail and had a nightmare. This went on for about three months. The watch was finally returned to me - D1 sent me a DHL label and it was sent back and refunded in one day despite being way out of the returns window. Emma in their customer service team was a legend. Love their watches and great experience.

22 July 2026
Unprompted review
Rated 1 out of 5 stars

I bought an ultra thin watch from them,

I bought an ultra thin watch from them,
hoping the watch would look like the photos. When it arrived, the gold accents were too faint and I didn’t like how it looked. I decided to return it and initially I was told I’d have to pay 15$ for shipping, which is still dumb because why am I being penalized for their false advertising, but whatever. When the refund was issued, it was almost 80$ less than what I paid for the watch originally…

They’re a scam. Do not buy from them
unless you want to keep the watch. Otherwise you’ll end up paying for a watch you don’t end up keeping.

If I could, i’d give them 0 stars.

5 July 2026
Unprompted review
D1 Milano logo

Reply from D1 Milano

Hi Aadar, our customer service team reviewed your case, and indeed they discovered there was a system error in the refund that was processed to you as it was not taking into account part of the duties/sales tax paid. The team have been trying to contact you by email , since the full refund was processed, we would like to be sure everything went smooth and that you've received the correct amount. Feel free to contact us by email in the previously open ticket if you have any query about this issue.

Rated 1 out of 5 stars

I had a very disappointing experience…

I had a very disappointing experience with D1 Milano.

I received one of their watches (the white model) as a birthday gift. I wore it only once, and it developed brown stains all over the strap/body. I tried cleaning it with neutral soap, as recommended, but the stains did not come off.

I contacted customer service to explain the issue. I was told that the material used for the watch can become stained if it comes into contact with perfume or body cream. This was surprising, especially considering there is no warning or care guide included with the product to inform customers about this. If a watch made from this material requires such specific care, customers should be clearly informed before wearing it.

Initially, customer service was helpful. They said they would arrange a replacement and asked for my address and other details, which I provided immediately. However, they then asked where the watch had been purchased. Since the person who gave me the watch had temporarily misplaced the receipt, I provided the serial number instead. From 6 July onwards, I received no further updates or replies.

In the meantime, my friend managed to find the purchase receipt, and I sent it to them on 6th July. Even then, I still received no response.

What disappoints me most is not only the issue with the watch itself but the lack of communication and follow-up. A €300 watch should come with both premium quality and premium customer service. If the material is known to stain easily from everyday products such as perfume or body lotion, the company has a responsibility to make this clear with proper care instructions.

I can’t say the product quality is poor overall, but I can say that the after-sales support has been extremely disappointing. Good customer service is just as important as the product itself, and unfortunately D1 Milano has fallen well short of the standard I would expect from a premium brand.

6 July 2026
Unprompted review
D1 Milano logo

Reply from D1 Milano

Dear Salvatore,

As mentioned in our email, since the watch was purchased through Zalando, the matter should normally fall under their warranty policy. As the original retailer, Zalando would be best positioned to assist you and provide the appropriate support.

Furthermore, our standard procedure requires a valid proof of purchase in order to proceed with any warranty request. Since we were initially unable to receive this confirmation, we could not process the request through our usual channels.

However, as a gesture of goodwill and in order to support you, we have decided to make an exception and handle this case directly, despite it being outside our standard policy.

Best regards,
D1 Milano

Rated 3 out of 5 stars

The watch does not meet my expectations…

The watch does not meet my expectations in terms of finishes and comfort:
The transition between the dial and the strap is very rigid, it needs to adapt comfortably to the wrist. The dial does not adapt. Perhaps a rethinking is needed at the design level.
In reference to the finishes they are correct, but for to be a collaboration watch of an icon of Italian design it is very short.
What a pity!!!!!

Ramón

23 April 2026
D1 Milano logo

Reply from D1 Milano

Dear Ramón,

Thank you for sharing your thoughts with us. We are sorry to hear that the watch didn’t meet your expectations.

Your comments are very helpful and will be passed on to our design team for review.

Thank you again for your honest feedback.

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