Berry Croydon BMW Reviews 

147
TrustScore 3.5 out of 5

3.5

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Review summary

Created with AI, based on recent reviews

Evaluating 46 reviews, most reviewers were somewhat happy with their experience overall. Many customers appreciated the helpful and knowledgeable staff members who provided excellent service, often going above and beyond to assist with purchases and repairs. People frequently noted efficient processes, quick service, and clear communication throughout their interactions, leading to smooth transactions. Reviewers also expressed satisfaction with the overall purchasing experience and the quality attention received. However, some customers also noted significant issues with service and transparency. Several people experienced problems with staff being unhelpful or arrogant, leading to poor communication and inefficiency. Concerns were raised about cars not being prepped or serviced as agreed, unexpected price increases, and discrepancies in advertised mileage. Additionally, some reported damage to their vehicles or long waiting times, indicating a lack of accountability.

What people talk about most

Staff

Reviewers highlight ambiguous aspects of staff, with many praising individual employees for their excellent... See more

Service

Consumers find service to be ambiguous, with many reviewers praising the good service, attention to detail,... See more

Product

Customers had ambiguous experiences with the product, with some expressing great satisfaction with their new... See more

Customer service

Clients share ambiguous opinions on customer service, with some reviewers praising the quality attention,... See more

Price

Reviewers mention ambiguous feedback about price, with some customers finding good deals and honest pricing,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Absolutely outstanding experience at Berry Croydon. A damaged suspension arm the day before driving to France, put a really important Xmas family holiday in jeopardy. I went to Berry's at short notice... See more

Rated 5 out of 5 stars

Sales person was great, all the way through to the final stages of purchase. Highly recommend buying a BMW from them. Honest people, honest prices and honest services. One little improvement would be... See more

Rated 5 out of 5 stars

I am Sheliza Rambaran. I am on Instagram. I am a deaf person. I love BMW. I really appreciate their quality attention, services and warmth support over the years. They treated me with great respect. T... See more

Rated 5 out of 5 stars

My experience with Berry BMW was a solid 10/10 super friendly, straightforward, and full of good vibes. Joel was amazing throughout the whole process. Only thing I’d change is that I wish he hel... See more


Company details

  1. BMW dealer

Written by the company

Welcome to Berry Croydon BMW, dedicated to providing exemplary customer service and competitive prices on New and Approved Used BMWs. The experienced staff at each of our Retail Centres will ensure that your purchasing experience is as pleasurable as possible, and that the level of aftercare service during ownership meets these high standards too.


Contact info

3.5

Average

TrustScore 3.5 out of 5

147 reviews

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No recent history of asking for reviews

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3.5

All reviews

(147)

48 reviews in the last 12 months

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Rated 5 out of 5 stars

I had a great experience with Berry…

I had a great experience with Berry Croydon BMW. The staff were friendly, professional, and kept me informed throughout the process. Everything was handled smoothly, and my car was ready as promised. The service was efficient, and they answered all my questions clearly. Overall, I’m very happy with the experience and would happily recommend Berry Croydon BMW to anyone looking for reliable and excellent customer service. Thank you!

15 July 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT USE THIS DEALER!!!

DO NOT USE THIS DEALER!!!

I would highly recommend steering completely clear of Berry’s BMW.

​My vehicle suffered a catastrophic failure of a critical component that Berry's BMW had literally just checked. The car went in for a safety recall; their team inspected the component, deemed it safe, and sent me on my way. It then completely failed.

​Instead of taking ownership of a dangerous manufacturer defect that they missed, the service department completely ignored me.

​The lack of communication is shocking. After launching an official complaint through BMW UK, I was assured multiple times that Berry’s management team would contact me directly. They never bothered. Even when BMW UK chased them internally on my behalf, Berry’s completely ignored the case and never reached out to resolve the situation. They clearly have zero regard for customer safety or retention once they've "done the work."

​In the end, I had to take my vehicle to Sytner BMW, who were absolutely brilliant. They actually care about vehicle safety, treated the matter with the urgency it deserved, and properly took care of the car.

​Save yourself the stress, the endless chasing, and the total lack of care—take your business to Sytner instead.

18 June 2026
Unprompted review
Rated 5 out of 5 stars

Purchased a bmw 1 series…

We collected a new bmw 1 series yesterday or as my daughter said collection day.
From picking the car to collection the experience was fantastic. I really have to thank Joe Cresswell for this.
I know it's his Job but the service and attention to detail was great. My daughter has not stopped smiling from the day she picked the car. Joe helped us every step of the way. We are super happy. I feel we got a great deal.

11 July 2026
Unprompted review
Rated 5 out of 5 stars

Airbag recall

Went for an airbag recall. Left the car in the morning and late afternoon before closing was ready, unfortunately I could not collect it on that day.

No issues, and professional vehicle check analysis. Thanks!

10 July 2026
Unprompted review
Rated 5 out of 5 stars

I am Sheliza Rambaran, I am a deaf person

I am Sheliza Rambaran. I am on Instagram. I am a deaf person. I love BMW. I really appreciate their quality attention, services and warmth support over the years. They treated me with great respect. Thank you so much BMW. Best wishes, Sheliza xxxx

3 July 2026
Unprompted review
Rated 1 out of 5 stars

Very poor experience

Very poor experience. Very arrogant sales executive who wanted me to send in all the offers I had received and he would look at he would do but for his best deal I would have to travel over 200 miles and visit the dealership and buy the car there and then !! I can’t do business with a gun to my head. Plenty of other dealerships who are more genuine and accommodating for disabled people and they deal over the internet!!

1 July 2026
Unprompted review
Rated 1 out of 5 stars

AVOID AVOID THIS DEALERSH Berry Croydon…

AVOID AVOID THIS DEALERSH Berry Croydon BMW.

I left my vehicle with them for a brake disc and brake pad replacement. When I collected it, I found a long scratch running across both the front and rear passenger-side doors. I reported it immediately, but my concern was dismissed and I was told they would not accept responsibility. I was also informed that there were no photos or video taken when my car was handed over, despite the inspection sheet containing a generic note about scratches.

I also want to make it clear that I never signed any marked inspection sheet or damage report.

I dealt with Jack and Zohaib during this issue, but unfortunately my complaint was not resolved to my satisfaction.

My advice to anyone leaving their car with this dealership is to take a full video and photos of every panel before handing over your keys and check the vehicle carefully before driving away. It could save you a lot of stress if a dispute arises.

I hope Berry Croydon BMW investigates this matter properly and resolves it fairly.

24 June 2026
Unprompted review
Rated 5 out of 5 stars

Chris was the salesman that dealt with…

Chris was the salesman that dealt with me when I went there to lease a BMW he was brilliant and even afterwards he called to check I was happy with the car. If you want a BMW ask for Chris he will go above and beyond. Thanks Chris you are an asset to BMW.

30 April 2026
Unprompted review
Rated 5 out of 5 stars

Recall for the BMW

Had a recall for the BMW. Local BMW garage was quick to offer an appointment.
Dropped the car early morning (745). Quick and easy. Picked it up at 3pm same day again quick process and smooth.
A video was sent for a small health check. Lovely touch. Clear update on the state of the tyres/suspension and brakes.

15 June 2026
Unprompted review
Rated 5 out of 5 stars

Customer Experience

Staff are very pleasant, and the work is always carried out quickly. You also get updates on your repairs. Compared to other branches, Berry BMW is the place to have your car repaired. Customer support is tops!

30 May 2026
Unprompted review
Rated 1 out of 5 stars

I had a very disappointing experience…

I had a very disappointing experience with Berry BMW. The service was extremely unprofessional, especially in the parts department where the waiting time was far too long. The quality of the work carried out was also below expectations and did not feel professional at all. Overall, communication, efficiency, and customer service all need significant improvement.

20 May 2026
Unprompted review
Rated 1 out of 5 stars

booked a service while you wait for…

booked a service while you wait for 10am, at 11:45 could see my car had not moved, asked a service member of staff who said my car was on the ramp, pointed to my car in the carpark, told sorry we have not looked at the car yet, will try and do that soon could be upto 4pm, said no thanks. given wrong car key then given correct key to the car. very poor service. how can they book a car in then no one question why its not been done. told by the service manager human error. waisted half a day. come on BMW were is your customer service.

19 May 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic experience throughout...

Had a great experience here picking up my new car yesterday. The epic 500+ mile journey to Berry Croydon BMW was well worth it. Our Sales Executive was James Beckenham-Hunter who was fantastic throughout the whole process answering all our queries thoroughly and promptly. He went above and beyond with his customer service and couldn't fault anything. Very happy with my new car!

7 May 2026
Unprompted review
Rated 1 out of 5 stars

Truly dreadful BMW dealers

Truly dreadful BMW dealers, collection day waited 3 hrs and then they closed the showroom so had to return the next day and wait again, then they promised “compensation” for all my wasted time only to then renege on this and no one would speak to me - seriously go elsewhere Jardine BMW bromley 10 x better.

27 February 2026
Unprompted review
Rated 1 out of 5 stars

From start to finish..garbage.

From start to finish..garbage.. Do not buy a car from here. Was this voted the worse BMW dealership in uk? They failed to deliver a car that I was assured was serviced and fully checked. It was not serviced as agreed and the heater wasn't working as well as the drivers mirror indicator. This was picked up on workshop inspection but they "chose" not to mend it and deliver a car with no heating.....hoping that it could be claimed through warranty ...Their after-sales service is non existant and the show room is a dump... gaffer tape holding leather together on chairs and security guards on the doors. BMW uk can do nothing about this.... which leads me to advise you to buy from another deaership....

27 February 2026
Unprompted review

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