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77 Diamonds Reviews 

6,185
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 1,265 reviews, reviewers overwhelmingly had a great experience with this company. People frequently praise the dedicated staff for their exceptional helpfulness, genuine kindness, and expert guidance throughout the entire process of designing and choosing custom bespoke engagement rings. Consumers often highlight the stunning quality of the final products, noting that everything arrives beautifully packaged and matches their initial expectations perfectly. Some reviewers were not happy with communication issues and unexpected sizing discrepancies that caused frustrating delays during their purchase. Others also noted difficulties regarding unhelpful after-sales support and unresponsive customer service when attempting to resolve specific customer order problems.

What people talk about most

Product

Customers report deeply positive experiences with the products, highlighting stunning craftsmanship and... See more

Staff

People report positive experiences with staff, highlighting exceptional, attentive, and professional service.... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting that support agents are consistently... See more

Service

Consumers find service to be positive, highlighting exceptional communication, prompt assistance, and... See more

Quality

Users describe positive interactions with quality, consistently highlighting stunning craftsmanship,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I was worried about ordering such an expensive item without seeing in person. Customer service was excellent. The staff were very helpful and emailed pictures of similar size and shaped stones in the... See more

Company replied

Rated 5 out of 5 stars

I don’t often, if ever write reviews but my experience with 77 diamonds warrants it. Josh in particular. He was unbelievable throughout the whole process. He helped with the design the image I... See more

Company replied

Rated 5 out of 5 stars

I would like to sincerely thank Mlle. Clare caliwan for her outstanding service and support throughout my experience with 77 Diamonds. Clare has been incredibly responsible, kind, attentive, an... See more

Company replied

Rated 5 out of 5 stars

I've done 3 purchases with 77Diamonds so far and I love their rings, the website is very easy to navigate, I have been able to easily choose what I wanted and make any tweaks as I needed. The qualit... See more



Company details

  1. #114 of 287 best companies in Jewellery shop
  2. #12 of 16 best companies in Diamond Dealer
  3. #54 of 111 best companies in Jeweller
  4. #33 of 89 best companies in Jewellery Designer
  5. #19 of 48 best companies in Jewellery manufacturer
  6. #16 of 28 best companies in Jewellery Repair Service

Written by the company

We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.


Contact info


4.8

Excellent

TrustScore 5 out of 5

6k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 74% of negative reviews

Typically replies within 1 week

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4.8

All reviews

(6,185)

1,484 reviews in the last 12 months

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Rated 1 out of 5 stars

Poor aftercare

We bought a £10k halo engagement ring from 77Diamonds around 4 years ago, the quality of the ring has been very poor and the customer service by the team is not great. The diamonds in the halo have broken on numerous occasions and rather than waving their fee as a gesture of goodwill, they have charged to replace these small stones.

I would avoid this overpriced ‘flashy brand’ jeweller and stick with independents in the future.

4 September 2026
Unprompted review
Rated 5 out of 5 stars

Excellent experience with this company

From start to finish Natacha was extremely helpful and quick to respond to my queries. I received the ring 4 days earlier than previously quoted, and the ring itself is flawless.

Thank you Natacha, and 77 for a fantastic customer experience!

4 September 2026
Unprompted review
Rated 5 out of 5 stars

I had a great experience with 77…

I had a great experience with 77 Diamonds. A special thank you to Natacha, who was extremely helpful in speeding up my order and making sure everything was ready in time.

The engagement ring is absolutely beautiful and looks even better than I expected. I really appreciate the excellent service, communication, and extra effort Natacha made to help me.

Highly recommended!

25 August 2026
Unprompted review
Rated 3 out of 5 stars

Good value for money, lacking customer service.

Very nice engagement ring at a competitive price.
But writing the wrong delivery date (5th of August instead of 25th of August) was a really big mistake since I had planned to do it on a vacation between that time period.
Additionally it was pretty difficult to reach customer service, and they kept changing delivery dates which made it impossible to plan when to be home for the delivery.

1 September 2026
Rated 5 out of 5 stars

I recommend

The experience was great from the beggining. I received excellent service and the ring is simply beautiful.Furthermore, they met the scheduled delivery deadline.

11 July 2026
77 Diamonds logo

Reply from 77 Diamonds

Dear Nivea,

Thank you for your wonderful review! We’re delighted to hear that you had such a great experience from start to finish and that you’re thrilled with your beautiful ring.

Kind regards,
77 Team 💎✨

Rated 5 out of 5 stars

Reliable company

1 September 2026
77 Diamonds logo

Reply from 77 Diamonds

Dear P,

We sincerely appreciate your feedback and are delighted that your journey with us felt smooth and rewarding.

Kind regards,
77 Team 💎✨

Rated 5 out of 5 stars

5 Star Service

77 Diamonds was the perfect option for me. The website was easy to use and helped guide every step of the way in curating the perfect ring. Tarek Alawiye was a superstar in making my transaction a success from start to finish.

20 July 2026
Unprompted review
77 Diamonds logo

Reply from 77 Diamonds

Dear Brad,

Thank you for your kind review! We’re delighted to hear that you had a positive experience with 77 Diamonds and that our website and team were able to make the process smooth and enjoyable.

Kind regards,
77 Team 💎✨

Rated 5 out of 5 stars

Great service and customer support

Great service and customer support. Natacha was extremely responsive and helped me expedite my ring delivery. The ring is perfect and my wife is very happy.

30 August 2026
77 Diamonds logo

Reply from 77 Diamonds

Dear Nick,

Thank you for your kind review! We’re delighted to hear that you love the ring and that our team was able to provide the support and service you expected. We truly appreciate your feedback!

Kind regards,
77 Team 💎✨

Rated 5 out of 5 stars

Excellent experience from start to finish

I had an excellent experience with 77 Diamonds from start to finish.

A special thank you to Natacha, Clare and Racha for their outstanding support throughout the entire process. Communication was always professional, friendly and reassuring, and I was kept well informed at every stage of my order.

The ring arrived on time and exactly as expected, and I am extremely happy with the quality and the overall result. This was a very important and special purchase for me, so having such a helpful and reliable team assisting me made the whole experience even better.

I truly appreciate the attention to detail, responsiveness and excellent customer service I received.

I would definitely recommend 77 Diamonds to anyone looking for a beautiful piece of jewellery combined with first-class service.

Thank you again, especially to Natacha, Clare and Racha, for making the whole experience so smooth and enjoyable. I will certainly consider 77 Diamonds again in the future.

Highly recommended! ⭐⭐⭐⭐⭐

31 August 2026
Unprompted review
77 Diamonds logo

Reply from 77 Diamonds

Dear Mihail,

Thank you so much for your wonderful review! We’re delighted to hear that you had such a positive experience with 77 Diamonds and that you’re thrilled with your ring. We truly appreciate your recommendation and support. We hope to welcome you back again in the future!

Kind regards,
77 Team 💎✨

Rated 5 out of 5 stars

They where so friendly at the store and…

They where so friendly at the store and they helped us really well. I would recommend to everyone I know. ( Copenhagen )

25 August 2026
77 Diamonds logo

Reply from 77 Diamonds

Dear LDG,

Thank you for your generous review. We are so pleased to know our team delivered the service you were looking for.

Kind regards,
77 Team 💎✨

Rated 5 out of 5 stars

Customer service was amazing

Customer service was amazing!
Special thanks to Althea for personally keeping track on my order to make sure it was delivered on time. The ring is perfect and she said yes so couldn’t be more happy.
Thank you 77 diamonds!

31 August 2026
77 Diamonds logo

Reply from 77 Diamonds

Dear Johan,

Your kind feedback is greatly appreciated. We are delighted to know our support and service made a real difference.

Kind regards,
77 Team 💎✨

Rated 5 out of 5 stars

Fantastic customer service

I had a fantastic experience with customer service during the course of my purchase, especially from Clare Caliwan. After an unexpected U.S. customs hold that risked spoiling my engagement plans, Clare was responsive, reassuring, and was able to resolve the issue quickly. You never want to be left in the dark when purchasing a ring, and Clare made sure that I was regularly informed about the shipment’s status while doing everything she could to expedite its delivery. I couldn’t happier, both with the customer service and the ring itself. I will definitely be returning for any future purchases.

21 August 2026
Unprompted review
77 Diamonds logo

Reply from 77 Diamonds

Dear Mel,

Thank you so much for your wonderful feedback! We’re delighted Clare could support you throughout the process. We truly appreciate your trust and look forward to welcoming you back in the future!

Kind regards,
77 Team 💎✨

Rated 5 out of 5 stars

The service you receive from Customer…

The service you receive from Customer Care Team from start to finish is 100 percent
i would recommend this company to buy jewellery from it is Amazing
Thank you so much for all your help
Regards

31 August 2026
Unprompted review
77 Diamonds logo

Reply from 77 Diamonds

Dear Kim,

Thank you so much for your wonderful review and kind words! We’re delighted to hear that you had such a positive experience with our Customer Care team. It was our pleasure to assist you, and we truly appreciate your recommendation!

Kind regards,
77 Team 💎✨

Rated 5 out of 5 stars

Exceptional Quality and Outstanding Customer Service

I have already made one purchase from 77 Diamonds, and I am currently waiting to receive my second order.

My experience with the company has been excellent. The customer support is truly outstanding — professional, helpful, responsive, and always willing to assist with any questions throughout the process.

The quality and beauty of their rings exceeded my expectations. The craftsmanship, attention to detail, and overall finish are exceptional, and the rings look even better in person.

Based on my experience so far, I would highly recommend 77 Diamonds to anyone looking for beautiful, high-quality jewellery combined with excellent customer service. I am very pleased with my purchases and look forward to receiving my second ring.

31 August 2026
Unprompted review
77 Diamonds logo

Reply from 77 Diamonds

Dear Dimosthenis,

Thank you so much for your wonderful review! We’re delighted to hear that you’ve had such a positive experience with 77 Diamonds and that you’re happy with the quality and craftsmanship of your ring. We truly appreciate your kind words about our Customer Care team and your continued trust in us. We hope you love your second ring just as much when it arrives!

Kind regards,
77 Team 💎✨

Rated 5 out of 5 stars

Excellent product

Excellent product! Maybe choose a different expeditor because FedEx took forever to deliver my package....

23 August 2026
77 Diamonds logo

Reply from 77 Diamonds

Dear Jered,

Thank you for your feedback! We’re delighted you’re happy with your purchase and sorry that the delivery experience was not as smooth as expected. We truly appreciate your patience and understanding!

Kind regards,
77 Team 💎✨

Rated 5 out of 5 stars

Great service From Cecilia Rotar!

28 August 2026
Unprompted review
77 Diamonds logo

Reply from 77 Diamonds

Dear Consumer,

Thank you for your generous review. We are so pleased to know our team delivered the service you were looking for.

Kind regards,
77 Team 💎✨

Rated 5 out of 5 stars

Another great experience with 77d

Another great experience with 77d. The team were extremely helpful from start to finish. A special mention to Cecilia Rotar for the help.

27 August 2026
Unprompted review
77 Diamonds logo

Reply from 77 Diamonds

Dear James,

Your kind feedback is greatly appreciated. We are delighted to know our support and service made a real difference.

Kind regards,
77 Team 💎✨

Rated 5 out of 5 stars

I had a fantastic experience

I had a fantastic experience with the 77 Diamonds customer service team. They guided me seamlessly through the entire ring resizing process and kept me updated every step of the way regarding delivery and shipping. Everything was smooth, professional, and reassuring. Highly recommended!

26 August 2026
Unprompted review
77 Diamonds logo

Reply from 77 Diamonds

Dear ENRICO,

We sincerely appreciate your feedback and are delighted that your journey with us felt smooth and rewarding.

Kind regards,
77 Team 💎✨

Rated 5 out of 5 stars

An amazing experience

An amazing experience - both in terms of quality of jewellery and the customer service. Thanks Clare for sorting out the delivery for us. We love our wedding bands.

7 July 2026
Unprompted review
77 Diamonds logo

Reply from 77 Diamonds

Dear Lex,

Your feedback is sincerely appreciated. We are delighted to hear everything came together so well for you.

Kind regards,
77 Team 💎✨

Rated 5 out of 5 stars

Highly recommend Ashley at 77 Diamonds Glasgow

I had an excellent experience with Ashley at 77 Diamonds in Glasgow when purchasing my partner’s engagement ring. From the moment I arrived, Ashley was friendly, knowledgeable and incredibly helpful throughout the whole process.

Buying an engagement ring is a big decision, but Ashley took the time to understand what I was looking for and guided me through the different options without making me feel pressured at any point. Her advice and expertise made the whole experience much easier and gave me real confidence in my final choice.

The level of service was excellent from start to finish, and I’m extremely happy with the engagement ring I purchased. I would highly recommend Ashley and 77 Diamonds Glasgow to anyone looking for an engagement ring or other jewellery. Thank you again for making such an important purchase such a smooth and enjoyable experience!

24 August 2026
77 Diamonds logo

Reply from 77 Diamonds

Dear Jamie,

Thank you so much for your kind words! We’re delighted Ashley could make such an important purchase a smooth and enjoyable experience. We truly appreciate your recommendation.

Kind regards,
77 Team 💎✨

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