Placed my first order Tuesday evening and it arrived on Thursday morning with great communication in between. I said to my extremely fussy boy Teddy ‘I’ve brought you something new again that you pro... See more
Company replied
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Review summary
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Excellent customer service. I will buy from this food place again as my pooch loves it. Would recommend to anyone especially with the high meat content. Fast delivery on orders which also helps.
Company replied
I bought this food for my spaniel because the recommended portion sizes were perfect for him. He absolutely loves the wet food, and the delivery was super fast too. Very happy with my purchase!
Company replied
I bought first time Within a few days ago only 3trays to try -my girls seem to like it (which is great as one of them is very fussy) I've ordered 36trays so will see if she will eat them all(normally... See more
Company replied
Company details
- #110 of 161 best companies in Pet Care Store
- #75 of 98 best companies in Animal feed shop
- #66 of 92 best companies in Food Manufacturer
- #50 of 73 best companies in Food producer
- #21 of 43 best companies in Meal Delivery
- #197 of 258 best companies in Pet shop
Written by the company
We believe dogs deserve better: better food, better health, and ultimately, a better life. Within is a premium, science-backed dog nutrition brand, proudly made in the UK. Every recipe is developed by expert pet nutritionists, vet approved, and powered by our unique FormulaBiotics™ blend, a scientifically studied complex of prebiotics, postbiotics, antioxidants, vitamins and minerals designed to support whole-body health. We use 70% named meat or fish in our wet food, never meat meal. Ingredients are tested on the way in, not just the finished product. Our supplement chews target joint health, calm, dental hygiene and gut health, each one built around the same evidence-first approach that runs through everything we make. We're a new brand, but the science behind us isn't. We're here to earn your trust, one bowl at a time. The secret is Within.
Contact info
WITHIN PO Box 2520, LL11 0RZ, Wrexham, United Kingdom
- 01978 805700
- info@withinpets.com
- withinpets.com
4.6
Excellent
28 reviews
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Dog loves this food she licks it clean…
Dog loves this food she licks it clean and asks for more
10 August 2026
Reply from Within
That's exactly what we love to hear! Thanks Sharon! 🐾
Well, I seem to have one happy Dog now
Now I’ve had time to look at the product and my Dog has now tasted two of the meals. I can say that the Dog seems to enjoy it hence why I’ve ordered another four boxes and set up a two monthly supply.
27 August 2026
Reply from Within
Wayne this has made our day! From a tricky start to four more boxes and a two monthly subscription, that's everything we could hope for. Really glad your dog is enjoying it and we look forward to being part of his routine. Thanks for giving us the chance to make it right! 🐾
Reply from Within
Empty bowls every time, the best possible sign! Thanks Padraig! 🐾
Thank you Within!
Placed my first order Tuesday evening and it arrived on Thursday morning with great communication in between. I said to my extremely fussy boy Teddy ‘I’ve brought you something new again that you probably won’t eat’ - I have tried so many different and very expensive food that he always turns his nose up at. Put his bowl down and he wolfed the lot in one go! Great quality, great ingredients, very reasonable prices and recyclable packaging so fingers crossed he carries on enjoying it. My less fussy rescue also licked the empty bowl so it looks like a change over to Within for both of them 😊
27 August 2026
Unprompted review
Reply from Within
Teddy wolfing the lot in one go after all those failed attempts, that's made our day! Your rescue licking the bowl clean too means you've got a full house of Within fans. We'd love to hear how they both get on. Welcome to the family! 🐾
Ordered yesterday
Ordered yesterday. arriving today. That’s good service, and my dog loves the food.
26 August 2026
Reply from Within
Next day and a happy dog, doesn't get much better than that! Thanks Anthony! 🐾
Once ordered it seemed to take nearly a…
Once ordered it seemed to take nearly a week before it was delivered. Do allow time once ordered.
7 August 2026
Reply from Within
Thank you for the feedback Tricia, we're sorry your order took longer than expected to arrive. Our standard delivery is 2-3 working days but it's clear this one fell short of that and we completely understand the frustration. We've taken note and we're always working to improve. We hope you're enjoying the food and we'd love to make it up to you, keep an eye on your inbox! 🐾
Reply from Within
Thank you Richard, we know how important it is to keep the bowl topped up on time! 🐾
always good and my dog loves the food
24 August 2026
Reply from Within
Always good and always loved, that's everything we aim for! Thanks Joanne! 🐾
Excellent customer service
Excellent customer service. I will buy from this food place again as my pooch loves it.
Would recommend to anyone especially with the high meat content.
Fast delivery on orders which also helps.
21 August 2026
Reply from Within
Thank you so much for the lovely review! We’re so pleased your pooch is loving WITHIN and that you’ve had a great experience with us 🐾 We really appreciate the recommendation and look forward to your next order! 😊
I came across this dog food a few…
I came across this dog food a few weeks, compared to others it was very cheap, it keeps lovely and fresh so no need to freeze,my dogs have been having chicken and biscuits, for years but now switched to within pets, and they absolutely love it,
20 August 2026
Reply from Within
Switching from years of chicken and biscuits and absolutely loving it, that really means a lot! Really glad your dogs have taken to it so well. Welcome to the Within family! 🐾
Reply from Within
Really appreciate that Neil and we intend to keep proving it! Lots more in the pipeline, so definitely watch this space. Thanks for coming on the journey with us! 🐾
Very good food which my dog loves and…
Very good food which my dog loves and it's cheaper
24 July 2026
Reply from Within
Great food and great value, that's the sweet spot! Really pleased your dog is loving it. Thanks Kelly!
Reply from Within
Thank you so much for your lovely review! We’re really pleased you’re happy with both the service and your WITHIN products. Thank you for choosing us!
Looking promising.
I bought first time Within a few days ago only 3trays to try -my girls seem to like it (which is great as one of them is very fussy) I've ordered 36trays so will see if she will eat them all(normally she stops to eat after 1week of same food)so far so good.Thank you
4 August 2026
Reply from Within
Thank you so much for your review! We’re so pleased to hear your girls are enjoying WITHIN so far – especially your fussy one! We’ve got our fingers crossed she continues to love it, and we hope they both enjoy their next delivery. Thank you for giving us a try!
Within dog food is so good
Within dog food is so good! My dog loves it. The team at Within are really helpful and efficient.
3 August 2026
Reply from Within
Thank you so much for your lovely review! We’re so happy to hear your dog is loving WITHIN, and it’s great to know you’ve had such a positive experience with our team. Thank you for choosing us!
Great New Company
The food is great, my lurcher puppy seems to love it and it has helped with her sensitive tummy. All new companies can have teething issues, it’s how they deal with it that is the test. My first subscription order was incorrect, but once the ‘Within team’ were made aware the service I have received from Richard has been impeccable. Correct order sent out and arrived with 24hours with a free treat tub. Excellent personalised communication, I am seriously impressed. Thank you Richard and ‘Within’. I will be fully transitioning both my dogs onto this food over the next few weeks.
27 July 2026
Unprompted review
Reply from Within
Thank you so much Sarah, this really means a lot to us. We're sorry the first order wasn't right, but we're really pleased Richard could sort it so quickly. That's exactly the standard we hold ourselves to. So glad your lurcher puppy is loving the food and that it's agreeing with her sensitive tummy. We'd love to hear how both dogs get on as they make the full switch! 🐾
Great products!
Great website, products delivered quickly. The dogs approve of the taste! Im looking forward to seeing how settle in to it.
25 July 2026
Reply from Within
The dogs approving is all the review we need! Really glad they're enjoying it, we'd love to hear how they get on as they settle in. Thanks Tom! 🐾
I bought this food for my spaniel…
I bought this food for my spaniel because the recommended portion sizes were perfect for him. He absolutely loves the wet food, and the delivery was super fast too. Very happy with my purchase!
15 July 2026
Reply from Within
So glad your spaniel is loving the wet food! Portion sizes are something we put a lot of thought into, so really pleased that landed well. Thanks for the kind words and enjoy every mealtime! 🐾
A fast turn around certainly helps with…
A fast turn around certainly helps with orders. Next day in fact.
Boxed and shipped with care and a great product that my dog loves. Thank you.
15 July 2026
Reply from Within
Really glad your dog is loving it. Thanks so much for taking the time to leave a review, Tim!
Very quick dispatching my order.
15 July 2026
Reply from Within
Thanks Sam! Quick dispatch is something we take seriously, great to hear it hit the mark. Hope your dog enjoys every bowl!
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