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wed2b Reviews 

3,741
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 2,773 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the dedicated staff members for being exceptionally welcoming, patient, and knowledgeable during fittings, ensuring that every single bridal appointment feels completely special, supportive, and wonderfully tailored to individual preferences, wedding themes, and styles. Consumers also deeply appreciate the relaxed, completely pressure-free store atmosphere along with the exceptionally beautiful and high-quality selection of gorgeous dresses available for purchase across multiple locations. Some people were dissatisfied with certain collection details, mentioning that items were sometimes handed over without proper protective dress bags, garment carriers, or adequate post-purchase presentation standards.

What people talk about most

Staff

People report positive experiences with staff, highlighting how welcoming, helpful, and attentive the... See more

Product

Consumers find product to be positive, highlighting a vast and stunning selection of dresses with very... See more

User experience

Customers consistently report positive experiences with user experience, highlighting a warm welcome upon... See more

Service

Customers consistently note positive experiences with service, highlighting exceptional support from staff... See more

Customer service

Clients share positive opinions on customer service, highlighting supportive and attentive staff members.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I attended Wed2b (Hinckley) on 3 different occasions bringing various bridal party members and every appointment was exceptional. I thought they’d be sick of me by my third visit but Sophie was absolu... See more

Company replied

Rated 5 out of 5 stars

What an incredible experience again, with this being my second dress to purchase as I didn’t end up loving my first for personal reasons. It was never too much for Sophie W in store she was incr... See more

Company replied

Rated 5 out of 5 stars

On what was a very daunting experience was made so much easier and flawless by an amazing team of staff! Chloe was absolutely amazing! Very friendly, knowledgable, enthusiastic and put me at ease righ... See more

Company replied

Rated 5 out of 5 stars

I went to Wed2b in Milton Keynes last Thursday. I had an amazing experience and truly felt heard and supported by my lovely consultant Millie. She reassured me and made me feel at ease, she listened t... See more

Company replied


Company details

  1. #5 of 12 best companies in Bridal shop
  2. #13 of 26 best companies in Boutique
  3. #4 of 19 best companies in Wedding Shop

About wed2b

Written by the company

We believe every bride deserves to look stunning and feel special on their wedding day - regardless of budget. With 1000's of designer wedding dresses all priced £599 - £1199, friendly expert Bridal Consultants, and 60 stores across the UK and Europe, there is a reason we are so highly rated by our beautiful brides.

Our aim has always been to give brides the same amazing customer experience that traditional bridal boutiques offer, but with lower price points. We exclusively offer wedding dresses from premium designers that you won’t find in any other boutique. Our designers never compromise on quality and work hand-in-hand with the same global wedding dress manufacturers that the world’s best-known bridal designers also use. Our fabrics, construction, detailing and finishes are second to none.

The major change to tradition that wed2b offers is to enable brides to take their dress home the very same day they find ‘the one’. There’s no waiting for long order times, hoping the dress arrives as perfectly as you remember it for the big day. All our dresses are designed in limited edition quantities and are sold off the peg. So, you really can visit today and get married tomorrow!

Why choose wed2b

Written by the company

60 Stores throughout Europe
wed2b is the UK’s largest bridal retailer with 40 stores across the UK and 20 in Europe. Each of our stores are stocked with hundreds of dresses in sizes 6 to 30 to take home the same day, priced from £499 to £999.
No appointment neccessary
We don’t offer appointments- browse and try on dresses without the need to book in advance! Our expert bridal consultants are in stores waiting to help you find the perfect dress.
We are the bridal experts
With over 15 years of experience, at wed2b we are dedicated to offering our brides an expert bridal consultant service as well as a wide choice of designer wedding dresses that are ready to try on in your own size!

Premium wedding dresses for less

On average our prices are 40% lower than other boutiques

Our aim has always been to give brides the same amazing customer experience that traditional bridal boutiques offer, but with lower price points. We exclusively offer wedding dresses from premium designers that you won’t find in any other boutique. Our designers never compromise on quality and work hand-in-hand with the same global wedding dress manufacturers that the world’s best-known bridal designers also use. Their fabrics, construction, detailing and finishes are second to none

Contact info

Promotion box for wed2b

Your perfect wedding dress awaits!

1000s of designer dresses available from £499-£999 available same day


4.8

Excellent

TrustScore 5 out of 5

4k reviews

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Replied to 99% of negative reviews

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4.8

All reviews

(3,741)

3,194 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Amazing service

First time trying on wedding dresses and I had a lovely experience. Staff were so attentive and Emily was so so amazing and really helped bring the vision to life! Left very happy with a lovely dress.

6 September 2026
Rated 5 out of 5 stars

Brilliant service

Brilliant experience while dress size was limited on the day! I did say yes to the dress, the girls there were lovely!

5 September 2026
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Reply from wed2b

Your kind words mean so much to us! Thank you so much for taking the time to leave us this excellent review, we wish you all the best for your big day. Best wishes, wed2b

Rated 5 out of 5 stars

Really pleased with my experience at…

Really pleased with my experience at Wed2b. 1st dress on was the dress i said yes to.

5 September 2026
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Reply from wed2b

Congratulations on finding your perfect look, we are so thrilled for you! Thank you for your lovely feedback, our Hinckley team will be so excited to read this 😊 Best wishes, wed2b

Rated 5 out of 5 stars

Amazing experience

The staff as you walked in are welcoming, I was really nervous and that put me at ease! They explained how it works and that you are out in a queue but you are able to look around the shop at the dresses and we went and came back - you get an email and text message with a link so you can see where you are in the queue and make your way to the shop (you get 15 mins).
My consultant was Liv and she was FANTASTIC. So lovely and picked beautiful dresses for me to try. She is clearly very knowledgeable and good at what she does! I walked away with my dress incredibly happy :)

5 September 2026
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Reply from wed2b

Congratulations on finding your perfect look, we are so thrilled for you! Thank you for your lovely feedback, our Brighton team will be so excited to read this 😊 Best wishes, wed2b

Rated 5 out of 5 stars

Great experience & service

I was served by Laura at the Hull branch today, and she was brilliant all the way through, nothing too much trouble and so helpful. Very much recommended

5 September 2026
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Reply from wed2b

Thank you so much for your wonderful recommendation. Laura and our Hull team will be so happy to hear your kind words! Best wishes, wed2b

Rated 5 out of 5 stars

Had such a wonderful Experiance and…

Had such a wonderful Experiance and said yes to my beautiful dress! I’m so happy with it. ELLIE made me feel so relaxed and comfortable and made sure she gave me all the options possible before I found the perfect dress for me 🩷 thank you!

5 September 2026
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Reply from wed2b

Congratulations on finding your perfect look, we are so thrilled for you! Thank you for your lovely feedback, our Milton Keynes team will be so excited to read this 😊 Best wishes, wed2b

Rated 5 out of 5 stars

Had the most amazing experience today…

Had the most amazing experience today at Wed2b in Stoke, all the staff were welcoming and lovely! Me and all my family and friends went and we all said the staff were just lovely too us all x

It was such a beautiful shop and all the dress were gorgeous 🤍

I want to say a big thank you to Lizzie who helped me find my dream dress, she really paid attention to what I wanted and was looking for, she was so polite and caring during the appointment, she really was amazing!!x she really made me feel beautiful and I could see myself as a bride x

Shoutout to all the other staff too as they complimented me and made me feel so beautiful just an amazing place x

Thank you so much x
Rebecca x

5 September 2026
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Reply from wed2b

Thank you for sharing this incredible review with us. We are so pleased to hear that you and your family had a magical time in store. We wish you the very best with the rest of your wedding planning. Best wishes, wed2b

Rated 5 out of 5 stars

Really helpful and I walked away with my dress

Staff were so helpful and just as excited for you to find the dress as you were!

5 September 2026
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Reply from wed2b

Your kind words mean so much to us! Thank you so much for taking the time to leave us this excellent review, we wish you all the best for your big day. Best wishes, wed2b

Rated 5 out of 5 stars

Beth and georgie from Gateshead were…

Beth and georgie from Gateshead were amazing with my sister to find her dream dress! Would recommend to anyone looking for an easygoing fun experience

5 September 2026
Unprompted review
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Reply from wed2b

Thank you so much for your wonderful recommendation. Beth, Georgie and our Gateshead team will be so happy to hear your kind words! Best wishes, wed2b

Rated 1 out of 5 stars

Terrible experience and faulty dresses

I have had the worst customer experience imaginable with this company. I hope by leaving a review I am able to warn other brides so they don’t have the same experience I have.

I ordered a bridesmaid dress for my sister on 5th June 2026. It arrived and we went to collect it on 26th July 2026. The dress had several marks on it and was clearly faulty. We were told another identical dress was available in the warehouse and would be delivered quickly. After 6 weeks we had heard nothing so we called the customer service line and were informed the dress was ready to collect.

We went to collect the second dress and were informed this too was faulty and had marks on it. We were informed in the store that this dress had arrived 3 weeks prior but a new one had already been ordered. They could not confirm delivery times. This was not communicated to us at any stage.

I called customer service to find out what was happening. I was informed the warehouse was closed and they could not see lead times on the new dress. They could only see communication from the day we tried to collect the second dress. We had been told the third dress had been ordered 3 weeks ago but their system appears to show the third dress had in fact only been ordered on the day we attempted to collect the faulty second dress.

Although they insisted this was a “priority” for them, they would not guarantee the dress would be ready for my wedding, stated they did not offer compensation and had no answer for what I was supposed to do about the other 4 dresses I had ordered from them if this one was not ready on time.

I was also told that customer service did not even know when the warehouse staff would return and that I should wait until the end of the following week to contact again. This is now extremely time sensitive and customer service were not able to assist in any capacity.

I am aghast at the level of customer service I have received.

I can only imagine the stress of this experience if it concerned my own wedding dress. I am beyond grateful I did not purchase my dress with this company. I cannot caution other brides enough to stay away from this company. Please purchase your dresses elsewhere unless you want a stressful experience and terrible customer service.

5 September 2026
Unprompted review
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Reply from wed2b

Thank you for sharing your feedback. We understand that you have already liaised with our Customer Care Team regarding this matter. Our wish is for every bride to feel amazing whilst with us, and enjoy every minute of her experience, and it is very disappointing to hear that on this occasion, we have not met this expectation. We hope we have managed to resolve everything for you and we wish you all the best for your special day. Kind regards, wed2b

Rated 5 out of 5 stars

Such a fantastic experience saying yes…

Such a fantastic experience saying yes to my dream dress! Everyone was so lovely and made the experience so enjoyable and memorable. Becks was so lovely, kind and helpful! I could not have asked for a better experience

5 September 2026
Unprompted review
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Reply from wed2b

Thank you for your kind review, and for coming to see us! We wish you all the best for your big day 💖 Best wishes, wed2b

Rated 5 out of 5 stars

I said YES to my dress today at Wed2B

I said YES to my dress today at Wed2B, and it felt like a moment straight out of a dream. I walked in knowing exactly what I was hoping to find, and Eva, who helped me, was nothing short of wonderful. She listened so gently, understood my vision as if she could see it in my heart, and guided me with such warmth and care.

Because of her, I found my dream dress — and the second I stepped into it, everything fell into place. It was emotional, magical, and one of those rare moments where you feel completely sure you’re standing in the right place.

I left with my perfect dress at a perfect price and a memory I’ll treasure forever. Thank you, Eva — your service was absolute perfection.

5 September 2026
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Reply from wed2b

Thank you so much for taking the time to share this lovely review. It means so much to us when we hear such great comments from our wonderful brides, about how our team have done an incredible job assisting you on your bridal journey! Best Wishes, wed2b

Rated 5 out of 5 stars

Georgie from Gateshead was fantastic

Georgie from Gateshead was fantastic! Very patient, helped my sister try on different dresses, and narrow down on THE DRESS.
The whole team were amazing hype women! Big thank you!

5 September 2026
Unprompted review
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Reply from wed2b

Thank you for sharing this incredible review with us, we are so pleased to hear that you all had a magical time in store. We wish the bride the very best with the rest of her wedding planning. Best wishes, wed2b

Rated 5 out of 5 stars

Laci from the Bromley branch was so…

Laci from the Bromley branch was so helpful, I had no idea what I wanted she put my mind at ease!! I got the perfect dress for my personality! I love my dress. She was running around for me. Thank you for the hard work Laci

28 August 2026
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Reply from wed2b

Thank you so much for your recommendation - we are so happy to hear that we were able to give you the 5-star service that you deserve! We wish you all the best for your special day 😊 Best Wishes, wed2b

Rated 5 out of 5 stars

Thank you!

Thank you so much to all the amazing ladies who helped me find my dress.
You were all so kind, knowledgeable and helpful.
A special mention to Abi for putting me in my first ever wedding dress and it turns out, that was the one all along!
Highly recommended!

4 September 2026
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Reply from wed2b

Your kind words mean so much to us! Thank you so much for taking the time to leave us this excellent review, we wish you all the best for your big day. Best wishes, wed2b

Rated 5 out of 5 stars

Wedding dress experience x

I went last Saturday to the Wed2B at the London (city) branch. I went with my mum and maid of honour. We was greeted by Jolie, she informed us there was a bit of a wait due to other consultants being with brides, this was fine and we went looking at the dresses. Jolie then came and said she will be my consultant, we sat and had a chat, I explained how nervous I was, my budget, my body concerns etc. Jolie was absolutely amazing and took me to find dresses, I tried on three dresses and fount my dress on the first dress I tried on. I can’t thank Jolie enough for the confidence she gave me and all the information about the dresses she gave me, she was so nice and would definitely recommend the branch to anyone.

29 August 2026
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Reply from wed2b

Thank you for sharing this incredible review with us, we are so pleased to hear that you and your mum and maid of honour had a magical time in store. We wish you the very best with the rest of your wedding planning. Best wishes, wed2b

Rated 5 out of 5 stars

Such a lovely experience

Carla was absolutely lovely really knew her stuff. She gave me some really good advice which i really valued and helped me in the direction of choosing my dress. Could not be happier. Thank you!

4 September 2026
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Reply from wed2b

Congratulations on finding your perfect look, we are so thrilled for you! Thank you for your lovely feedback, our Leeds team will be so excited to read this 😊 Best wishes, wed2b

Rated 2 out of 5 stars

Deposit

I went in to Wed2be in Bristol and put a £100 deposit on a dress. The customer service I received on the day was really good and I felt very comfortable.

However I was told by staff that my deposit could be used on a veil or another dress if things changed.

My financial situation has changed and I can no longer afford the dress. When I rang head office to request I spend the £100 on another item instead I was told that this information was completely incorrect.

I would not go back here or recommend to others. I feel that I can not trust them, and have lost my money due to their miscommunication. I wouldn’t have put the deposit down without the verbal agreement we had in store.

4 September 2026
Unprompted review
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Reply from wed2b

Thank you for sharing your feedback, we understand that you have already liaised with our Customer Care Team regarding this matter. Our wish is for every bride to feel amazing whilst with us, and enjoy every minute of her experience, and it is very disappointing to hear that on this occasion, we have not met this expectation. We hope we have managed to resolve everything for you and we wish you all the best for your special day. Kind regards, wed2b

Rated 5 out of 5 stars

The staff were so welcoming when…

The staff were so welcoming when entering the shop. Izzy and Beth were great, they were paitent and so helpful they knew exactly what style i was wanting. Had such a wonderful experience

4 September 2026
Unprompted review
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Reply from wed2b

Thank you for your kind review, and for coming to see us! We wish you all the best for your big day 💖 Best wishes, wed2b

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