SWAY Hair Extensions Reviews 

5,347
•
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 878 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the incredible quality, softness, and longevity of the hair extensions, noting that they remain smooth, natural-looking, and durable over long periods of use. Consumers frequently highlight the team's exceptional helpfulness, professional training sessions, and fast, dedicated support when quickly resolving order or delivery questions. Some reviewers were not happy with communication issues, noting that emails were occasionally ignored and customer support fell short of expectations during dispute resolutions. A few people also mentioned receiving incorrect items, experiencing unexpected product traits, or dealing with frustrating setbacks regarding their orders.

What people talk about most

Product

People report positive experiences with product, noting that the hair extensions are exceptionally soft,... See more

Quality

Clients share positive opinions on quality, frequently praising the beautiful presentation, silky texture,... See more

Customer service

Customers had positive experiences with customer service, consistently praising quick response times, helpful... See more

Staff

Users describe positive interactions with staff, praising the team as super knowledgeable, attentive, and... See more

Service

Reviewers highlight positive aspects of service, consistently praising the exceptional support and reliable... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have recently become a customer for sway extensions and their retail products I own a salon in Kilmarnock and my stylist Rachel passed her course down in Manchester on Hair extensions , Th... See more

Company replied

Rated 5 out of 5 stars

I ordered these extensions for fist time and I loved them !! the customer service was amazing I ordered 22 inch machiato nanos at 10 pm and after placing order I realised I had placed the wrong item... See more

Company replied

Rated 5 out of 5 stars

I initially received the incorrect color and contacted sway. They responded within a couple hours and put me in contact with Abbie. They immediately shipped the correct color while my return is in tra... See more

Company replied

Rated 5 out of 5 stars

I attended the weft course and it was an incredible training session! Our trainer Rebs Bailey was brilliant - super knowledgable and professional. Made us all feel extra supported and made it an enjoy... See more

Company replied



Company details

  1. Hair extensions supplier
  2. also in
  3. Beauty Products Wholesaler
  4. Beauty supply store

About SWAY Hair Extensions

Written by the company

SWAY SHOP PROFESSIONAL SHOP CLIP INS SHOP HAIRCARE COLOUR MATCH ME SWAY Hair Extensions is now one of the UK's leading luxury salon professional brands. Offering 6 hair extension methods, 45 unique shades and a premium haircare collection, SWAY is a one-stop shop for stylists needs, giving them the opportunity to create the most discreet colour blends and lengths in the market.

We are on a continuous journey to become the most sustainable and environmentally friendly brand that we possibly can. Our products and packaging are all recyclable, 100% cruelty free and free from any nasties, including Sulphates and Parabens. Our global partnership with One Tree Planted is something we really pride ourselves on. With every order our clients purchase, we plant one tree on their behalf.

12 Week Hair Guarantee

Free Next Day Delivery on Orders Over £150

Free Next Day Delivery on Orders Over £150
Just add SWAY Haircare to your original hair order​ and get 12 weeks piece of mind hair guarantee. FREE UK Shipping on all orders over £150

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

5k reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(5,347)

890 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Fantastic hair! Best in the business

Fantastic quality hair that lasts! I’ve had extensions for many years and Sway is easily the best.
Definitely not cheap but you do get what you pay for.
Fast delivery too!

5 November 2026
Unprompted review
SWAY Hair Extensions logo

Reply from SWAY Hair Extensions

Hey Elena,

Thank you so much for such a lovely review!

It make us so happy to hear that Sway Hair has become your favourite after so many years of wearing extensions.

We take great pride in the quality and longevity of our hair, and we're so pleased you feel it's worth the investment. Thank you for your continued support!

Kindest Regards,
The SWAY Team

Rated 5 out of 5 stars

Great quality hair extensions and fast…

Great quality hair extensions and fast delivery

23 October 2026
Unprompted review
SWAY Hair Extensions logo

Reply from SWAY Hair Extensions

Hey Hannah,

Thank you so much for your lovely feedback!

We're delighted you're happy with the quality of the hair extensions and our fast delivery service. Your support means a lot to us!

Kindest Regards,
The SWAY Team

Rated 5 out of 5 stars

Absolutely love sway hair

Absolutely love sway hair, best hair I’ve ever used !

5 November 2026
Unprompted review
SWAY Hair Extensions logo

Reply from SWAY Hair Extensions

Hey Emily,

Thank you so much for your lovely review! We're thrilled to hear you're loving Sway Hair and that it's the best hair you've ever used. Your support means so much to us!

Kindest Regards,
The SWAY Team

Rated 5 out of 5 stars

Great quality hair !

5 November 2026
Unprompted review
SWAY Hair Extensions logo

Reply from SWAY Hair Extensions

Hey Zoe,

Thank you so much! We're so happy you love the quality of the hair. We really appreciate your support!

The SWAY Team

Rated 5 out of 5 stars

Amazing quality

2 November 2026
Unprompted review
SWAY Hair Extensions logo

Reply from SWAY Hair Extensions

Hey Kris,

Thank you so much for your lovely feedback! We’re so pleased you’re happy with the quality.

We really appreciate your support here at SWAY!

Kindest Regards,
The SWAY Team

Rated 5 out of 5 stars

Helpful and reliable with delivery

Helpful and reliable with delivery, quality is gorgeous, just started my hair extension business and I feel happy to have the support from Sway.
Natalie x

30 October 2026
Unprompted review
SWAY Hair Extensions logo

Reply from SWAY Hair Extensions

Hey Natalie,

Thank you so much for your lovely feedback!

We’re so happy to hear that you’re pleased with the quality and delivery. We’re excited to be part of your journey as you start your hair extension business and are delighted to support you along the way. Wishing you lots of success with your new venture!

Thank you for choosing SWAY!

Kindest Regards,
The SWAY Team

Rated 5 out of 5 stars

GREAT PRODUCT AND GREAT SERVICE

delivery is quick and any commuication is efficent to help with any queries.

Most important the hair quality is fantastic!

2 November 2026
Unprompted review
SWAY Hair Extensions logo

Reply from SWAY Hair Extensions

Hey Paula,

Thank you so much for your lovely review!

We’re delighted to hear you’re happy with the quick delivery, our communication and, most importantly, the hair quality!

We always aim to provide the best experience and support, so it’s wonderful to hear your feedback.

Thank you for choosing Sway.

Kindest Regards,
The SWAY Team

Rated 5 out of 5 stars

Love love love Sway hair extensions

Love love love Sway hair extensions! Long lasting easy to work with & my clients love them

5 November 2026
Unprompted review
SWAY Hair Extensions logo

Reply from SWAY Hair Extensions

Hey Elizabeth,

Thank you so much!

We're so happy you love our hair as much as we do. It's great to hear that both you and your clients are loving the quality.

Thank you for your continued support and for choosing Sway!

Kindest Regards,
The SWAY Team

Rated 5 out of 5 stars

Absolute 10/10 company

Absolute 10/10 company! Never a hassle when ordered, help you with colour matching when ever your unsure, the company is brilliant and always on hand to answer any questions. The hair is silky soft and super thick! For my blonde extensions I get roughly 9/10 months out of them which I find very impressive for blonde extensions and I usually style my hair daily, wether that’s curls scraping it back and going to the gym and swimming by still feel amazing! Highly recommend if you’re looking for a new hair extension company!

5 November 2026
Unprompted review
SWAY Hair Extensions logo

Reply from SWAY Hair Extensions

Hey Nicola,

Thank you so much for such an amazing review!

We’re so happy to hear how much you love the hair and the service we provide. It’s lovely to know our colour matching support and customer service have made your experience so positive.

We take great pride in the quality of our hair, so hearing how well your blonde extensions last, even with daily styling and an active lifestyle, is fantastic. Thank you for your continued support and for recommending Sway. We really appreciate it!

Kindest Regards,
The SWAY Team

Rated 5 out of 5 stars

Excellent service again

Excellent service again
Ordered 4 sets of different types of Tapes
With sway shampoo package and Hero now all clients over the moon
I had put a glowing review about us on our F/B plus Instagram
Fantastic

31 October 2026
Unprompted review
SWAY Hair Extensions logo

Reply from SWAY Hair Extensions

Hey Nina,

Thank you so much for your lovely feedback and continued support!

We’re delighted to hear that you and your clients are loving the different tape ranges, as well as the Sway shampoo package and Hero. It’s wonderful to hear you’ve had such a positive experience with us again.

We really appreciate you taking the time to recommend Sway on Facebook and Instagram.

Thank you for choosing SWAY!

Kindest Regards,
The SWAY Team

Rated 5 out of 5 stars

The best

I've been using Sway Extensions for over 4 years, and I honestly couldn't recommend them enough! The quality is amazing, they look beautiful, and I've always been so happy with them. After all these years, I wouldn't choose anywhere else. The service and products are absolutely fantastic. If you're looking for beautiful, high-quality hair extensions, I highly recommend Sway Extensions. ❤️

5 November 2026
Unprompted review
SWAY Hair Extensions logo

Reply from SWAY Hair Extensions

Hey Alina,

Thank you so much for such a lovely review!

It honestly means the world to us to have your continued support over the past 4 years. We're so grateful you've chosen Sway Extensions and are delighted you're always happy with your hair and our service.

Thank you for being part of the Sway family!

Kindest Regards,
The SWAY Team

Rated 5 out of 5 stars

Fantastic nano bead extensions

Fantastic nano bond extensions, great color selection and fast delivery. The sales are always great too.

2 November 2026
Unprompted review
SWAY Hair Extensions logo

Reply from SWAY Hair Extensions

Hey,

Thank you for your review!

We’re delighted you’re happy with both our products and service. Providing the best experience possible is always our priority.

Thank you for choosing SWAY!

Kindest Regards,
The SWAY Team

Rated 5 out of 5 stars

Excellent product and service.

30 October 2026
Unprompted review
SWAY Hair Extensions logo

Reply from SWAY Hair Extensions

Hey Mark,

We’re delighted you’re happy with both our products and service. Providing the best experience possible is always our priority. Thank you for choosing SWAY!

Kindest Regards,
The SWAY Team

Rated 5 out of 5 stars

I bought the weft hair

I bought the weft hair , it’s thick and glossy . Love it

21 October 2026
Unprompted review
SWAY Hair Extensions logo

Reply from SWAY Hair Extensions

Hey Hannah,

We’re so pleased you’re loving your weft extensions!

It’s great to hear you’re happy with the thickness and glossy finish. We hope you enjoy your new hair!

Thank you for your support!

Kindest Regards,
The SWAY Team

Rated 5 out of 5 stars

Seamless tape in extensions are of…

Seamless tape in extensions are of exceptional quality and they are my go to every time for adding bulk and length
Delivery has definitely got better to N.Ireland

5 November 2026
Unprompted review
SWAY Hair Extensions logo

Reply from SWAY Hair Extensions

Hey Aileen,

Thank you for your review!

We’re so pleased our seamless tapes continue to be your go-to for adding length and volume!

We really appreciate your continued support!

Kindest Regards,
The SWAY Team

Rated 5 out of 5 stars

Fast delivery

Fast delivery, High quality products! Absolutely love. The team have been so helpful as a whole, will definitely be purchasing again!

30 October 2026
Unprompted review
SWAY Hair Extensions logo

Reply from SWAY Hair Extensions

Hey Megan,

Thank you for your lovely review!

We’re so happy to hear you’ve had such a great experience with SWAY!

It’s wonderful to know you love our products and have found our team so helpful. We look forward to welcoming you back for your next order and really appreciate your support!

Kindest Regards,
The SWAY Team

Rated 5 out of 5 stars

As always a great experience using…

As always a great experience using sway. Fast delivery with excellent high quality product . Large range of colours to choose from and much better quality than some others I have used. Good value for money.

29 October 2026
Unprompted review
SWAY Hair Extensions logo

Reply from SWAY Hair Extensions

Hey Christina,

Thank you for your review!

We’re delighted to hear you continue to have such a positive experience with SWAY!

It’s great to know you love the quality of our hair, our colour range and speedy delivery. We’re so pleased you feel our products offer great value for money.

We really appreciate your continued support and loyalty!

Kindest Regards,
The SWAY Team

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