We are introducing a series of updates to the Google tag and Google Tag Manager. These changes are designed to streamline your measurement setup, improve performance and management, and provide a more unified experience across Google’s tagging products.
On this page
Simplified user interface
Google tag and Google Tag Manager unification
Visual tagging
Simplified user interface
Google Tag Manager’s Overview page will now provide a more streamlined interface for the container and product. This redesign helps both new and experienced advertisers navigate their tagging setup more efficiently. This…
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Updates to Google tag and Google Tag Manager
August 20, 2026
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Release notes
Release notes for Google Tag Manager October 12, 2026 Optimizing Google Tag Manager containers This release introduces a new capability to Google Tag Manager containers to send data directly to Google measurement products. This results in faster website performance, improved data collection, centralized settings management and user access directly in your GTM container. Previously, Google Tag Manager loaded extra javascript (gtag.js) to send data to a Google destination, which could cause latency in measurement transmission. The Google tag that was loaded also had its own settings and permissi…Read more -
Announcement: Google tag and Tag Manager
The Google Tag Manager team is excited to announce that you will be able to deploy a Google tag within Tag Manager starting in early September. The Google tag will replace the Google Analytics: GA4 Configuration tag and comes with the following benefits: Enhanced integration with other Google products: The Google tag will load with the ability to send data to multiple Google product destinations. For example, Google Ads users will be able to configure their Google tag to send conversions via Tag Manager. Settings variables: The Google tag and GA4 Event tags will allow you to reuse parameters a…Read more -
Tag Manager for mobile apps – what's new
Implementation of Tag Manager for mobile apps works in tandem with the Firebase SDK. Google Tag Manager uses Google Analytics for Firebase’s events, params, and user properties as its input. Visit the Tag Manager developer documentation to learn how to get started with Android and iOS. Feature updates Container type: When you create a new mobile app container in Tag Manager, you will be asked to select a container type. For the most future-compatible setup for your mobile apps, choose the standard “iOS” or “Android” container types (which work with Firebase), not the “Legacy” types. App config…Read more -
Updates to consent mode for traffic in European Economic Area (EEA)
This article is for customers who use Google's online and offline solutions and receive data from end users in the European Economic Area (EEA). Google Ads Tutorials: Maintain tag-based remarketing by capturing consent To view subtitles in your language, turn on YouTube captions. Select the Settings icon at the top right corner of the video player, select Captions, and then specify your language. As a part of Google’s ongoing commitment to a privacy-centric digital advertising ecosystem, we are strengthening the enforcement of our EU user consent policy (EU UCP). Advertisers must adhere to the…Read more