The expert companies like Hubspot, Drip, Workamajig, and Pinterest go to when they need email help.
Joanna Wiebe
Founder of Copyhackers
“Samar pitched us an email sequence we hadn’t even realized we needed. She ended up producing a sequence that’s destined to increase retention for our subscription training program.
She’s a pro and a pleasure to work with. You should hire her.“
That they should be making more sales and converting more free trials to paid?
Hi there — I’m Samar (pronounced “Summer”) and I’ve got news for you.
The bad kind, the good kind, and the BEST kind.
The bad news: That nagging feeling? It’s spot on.
The good news: I know how to increase conversions, boost sales, and fix the money leaking gaps in your email sequences.
The best news: I can help YOU.
As an email conversion strategist and copywriter for SaaS and eCommerce businesses, I’m obsessed with writing emails that:
- Turn subscribers into buyers
- Turn free trials into paid subscriptions
- Turn existing customers into loyal, raving fans
And just how do I do that?
- By analyzing your customer research,
- By designing a customer-retaining email strategy, and
- By creating emails that speaks to your subscribers and free trial-ers (but converts for you.)
If that sound like a good fit…

“We needed to move thousands of paying users to the new version of our app before Adobe stopped support for Flash (which our old version was built on.)
Samar helped us come up with an email strategy that migrated our users to the new version before the deadline.
Not only did we not lose a single paying user, the campaign had great engagement overall.
The very first email got a 31% open rate and over 500 personal replies.
With Samar, you’re going to get the benefit of her strategy and thought in every email. She offers a level of expertise that you’re not going to get with other partners.”
Want to know how I did it? Read all about it here.
I specialize in user onboarding and retention. When you work with me, you get emails that convert from the moment someone:
- signs up for your newsletter
- joins your free trial
- books a demo
No matter how complex your customer onboarding or retention problem is, my email strategies are designed to cut through the confusion and increase conversions.
I specialize in lifecycle emails for direct-to-consumer (DTC) brands. When you work with me, you get emails that:
- turn subscribers into buyers
- increase average order value
- build a lasting connection
My email strategies are designed to create an email experience so stellar they’ll make your subscribers whip out their wallets like the great toilet paper rush of 2020.
There are a few things you should know about me first.
- 1I'm not an agency, I don't offer end-to-end email marketing services, and I'm strictly email strategy and copy ONLY.
- 2When we work together, I’ll be advocating for your customers (because providing an incredible email experience to your customers will ultimately lead to more sales and conversions for you.)
- 3My work starts after someone subscribes to your email list, becomes a user, or books a demo. Translation: I don’t do cold email outreach.




