| Building in sustainability, social responsibility and value co-creation S Biggemann, M Williams, G Kro Journal of Business & Industrial Marketing 29 (4), 304-312, 2014 | 180 | 2014 |
| Managing negative word-of-mouth: an exploratory study M Williams, F Buttle Journal of marketing management 30 (13-14), 1423-1447, 2014 | 109 | 2014 |
| The eight pillars of WOM management: Lessons from a multiple case study M Williams, F Buttle Australasian Marketing Journal 19 (2), 85-92, 2011 | 86 | 2011 |
| Relating word-of-mouth to corporate reputation M Williams, F Buttle, S Biggemann Public Communication Review 2 (2), 2012 | 80 | 2012 |
| Managing word-of-mouth: A nonprofit case study M Williams, F Buttle Journal of Nonprofit & Public Sector Marketing 25 (3), 284-308, 2013 | 48 | 2013 |
| Value creation in art galleries: A service logic analysis M Williams, S Biggemann, Z Tóth Australasian Marketing Journal (AMJ) 28, 47- 56, 2019 | 33 | 2019 |
| Interactive Marketing, second edition M Williams Prentice Hall 2, 368, 1997 | 24* | 1997 |
| Interactive Marketing M Williams Prentice Hall, 1994 | 24* | 1994 |
| Reducing smoking in Australia: how to include Aboriginal and Torres Strait Islander people M Williams, J Allan Cosmopolitan Civil Societies: an Interdisciplinary Journal 11 (No. 2), 17, 2019 | 1 | 2019 |
| Unintentionality in market shaping–A multiple case study of touring exhibitions from New Zealand, Australia, and the United Kingdom - Industrial Marketing Management, 2022 … S Tóth, Zsohia: Biggemann, M Williams Industrial Marketing Management 103 (May 2022), 117-129, 2022 | | 2022 |
| Corporate Art Collections in Australia: The Influence of Aboriginal Art on Corporate Identity (In Press) M Williams, S Biggemann International Journal of Business Communication (IJBC), 2020 | | 2020 |
| Long-term intended and unintended effects of interaction in networks Z Toth, M Williams, S Biggemann 32nd IMP Conference, 2016 | | 2016 |
| The network value of fine arts–the role of large museums in supporting the network capabilities of their organisational partners M Williams, Z Toth, S Biggemann International Conference on Business Market Management (BMM), 2015 | | 2015 |
| The network value of fine arts–the role of large museums in supporting the network capabilities of their organisational partners Z Toth, S Williams, M. & Biggemann International Conference on Business Market Management (BMM), 2015 | | 2015 |
| The Influence of Word-of-Mouth in Customer Acquisition in Service Companies: A Six Markets Model Analysis M Williams, F Buttle Australian and New Zealand Marketing Academy Conference (2007), 1559-1567, 2007 | | 2007 |
Francis ButtlePrincipal (retired), Francis Buttle and Associates, formerly Professor, Macquarie Graduate School ofVerified email at francisbuttle.com.au
