| Customer relationship management: Concepts, applications and technologies DD Prior, F Buttle, S Maklan Routledge, 2024 | 4691* | 2024 |
| SERVQUAL: Review, Critique, Research Agenda F Buttle European Journal of Marketing 30 (1), 8-32, 1996 | 4095 | 1996 |
| Word of Mouth: Understanding and Managing Referral Marketing FA Buttle Journal of Strategic Marketing 6 (3), 241-254, 1998 | 2294 | 1998 |
| Relationship Marketing F Buttle Relationship Marketing: Theory and Practice, Paul Chapman Publishing, London …, 1996 | 1183* | 1996 |
| Assessing Relationship Quality P Naudé, F Buttle Industrial Marketing Management 29 (4), 351-361, 2000 | 789 | 2000 |
| Hospitality marketing: Principles and practices D Gursoy, F Buttle, D Bowie Routledge, 2022 | 674* | 2022 |
| A Repertory Grid Analysis of Austria's Image as a Summer Vacation Destination J Embacher, F Buttle Journal of Travel Research 27 (3), 3-7, 1989 | 600 | 1989 |
| ISO 9000: Marketing Motivations and Benefits F Buttle International Journal of Quality & Reliability Management 14 (9), 936-947, 1997 | 513 | 1997 |
| SYSTRA‐SQ: a new measure of bank service quality AH Aldlaigan, FA Buttle International Journal of Service Industry Management 13 (4), 362-381, 2002 | 484 | 2002 |
| Customer Retention Management Processes: A Quantitative Study L Ang, F Buttle European Journal of Marketing 40 (1/2), 83-99, 2006 | 464 | 2006 |
| Does Service Failure Influence Customer Loyalty? F Buttle, J Burton Journal of Consumer Behaviour: An International Research Review 1 (3), 217-227, 2002 | 441 | 2002 |
| Customer Relationship Management: Manajemen Hubungan Pelanggan F Buttle Bayumedia Publishing, 2004 | 379* | 2004 |
| Customer Retention Management: A Reflection of Theory and Practice R Ahmad, F Buttle Marketing Intelligence & Planning 20 (3), 149-161, 2002 | 352 | 2002 |
| Customer Retention: A Potentially Potent Marketing Management Strategy R Ahmad, F Buttle Journal of Strategic Marketing 9 (1), 29-45, 2001 | 290 | 2001 |
| Hotel and Food Service Marketing: A Managerial Approach F Buttle Cassell, 1986 | 276 | 1986 |
| The CRM Value Chain F Buttle Marketing Business 96 (2), 52-5, 2001 | 245 | 2001 |
| Strategic, Operational and Analytical Customer Relationship Management: Attributes and Measures R Iriana, F Buttle Journal of Relationship Marketing 5 (4), 23-42, 2007 | 239 | 2007 |
| Beyond Satisfaction: Customer Attachment to Retail Banks A Aldlaigan, F Buttle International Journal of Bank Marketing 23 (4), 349-359, 2005 | 201 | 2005 |
| Hotel Marketing Strategy and the Theory of Reasoned Action F Buttle, B Bok International Journal of Contemporary Hospitality Management 8 (3), 5-10, 1996 | 199 | 1996 |
| Shopping Motives Constructionist Perspective F Buttle Service Industries Journal 12 (3), 349-367, 1992 | 195 | 1992 |
Lawrence AngAssociate Professor of Marketing, Macquarie UniversityVerified email at mq.edu.au
