| Fear, guilt, and shame appeals in social marketing L Brennan, W Binney Journal of business Research 63 (2), 140-146, 2010 | 666 | 2010 |
| Social marketing and behaviour change: Models, theory and applications L Brennan, W Binney, L Parker, T Aleti, D Nguyen Social Marketing and Behaviour Change, 2014 | 186 | 2014 |
| Age related motivational segmentation of wine consumption in a hospitality setting J Hall, W Binney, G Barry O'Mahony International journal of wine marketing 16 (3), 29-43, 2004 | 102 | 2004 |
| The nature and influence of motivation within the MOA framework: implications for social marketing W Binney, J Hall, P Oppenheim International Journal of Nonprofit and Voluntary Sector Marketing 11 (4 …, 2006 | 101 | 2006 |
| “A Further Development in Social Marketing: Application of the MOA framework and Behavioral Implications,” W Binney, J Hall, M Shaw Marketing Theory 3 (3), 387-403, 2003 | 90 | 2003 |
| Concepts in conflict: Social marketing and sustainability L Brennan, W Binney Journal of Nonprofit & Public Sector Marketing 20 (2), 261-281, 2008 | 89 | 2008 |
| Reigniting the fire: a contemporary research agenda for social, political and nonprofit marketing S Dann, P Harris, GS Mort, ML Fry, W Binney Journal of Public Affairs: An International Journal 7 (3), 291-304, 2007 | 60 | 2007 |
| Implementation of environmental sustainability in business: Suggestions for improvement L Brennan, W Binney, J McCrohan, N Lancaster Australasian Marketing Journal 19 (1), 52-57, 2011 | 52 | 2011 |
| All-female travel: What do women really want? O Junek, W Binney, S Winn Tourism: An International Interdisciplinary Journal 54 (1), 53-62, 2006 | 52 | 2006 |
| Vulnerable consumers and debt: can social marketing assist? L Brennan, Z Zevallos, W Binney Australasian marketing journal 19 (3), 203-211, 2011 | 49 | 2011 |
| Conceptualizing usage in voting behavior for political marketing: An application of consumer behavior T Winchester, J Hall, W Binney Journal of Political Marketing 15 (2-3), 259-284, 2016 | 42 | 2016 |
| Why validation is important: an example using the NEP scales. L Brennan, W Binney, T Aleti, L Parker Market & Social Research 22 (2), 2014 | 41 | 2014 |
| Consumer reactions to corporate social responsibility (CSR) in Thailand: The moderating effect of competitive positioning P Srinaruewan, W Binney, C Higgins Asia Pacific Journal of Marketing and Logistics 27 (4), 628-652, 2015 | 35 | 2015 |
| Strategic marketing of educational institutions HT Huang, W Binney, AM Hede ANZMAC 2010: Doing more with less: Proceedings of the 2010 Australian and …, 2010 | 34 | 2010 |
| Young adult voting decision-making: Studying the effect of usage from a consumer behaviour perspective TM Winchester, J Hall, W Binney Australasian Marketing Journal 22 (2), 144-154, 2014 | 30 | 2014 |
| The raising of corporate sponsorship: A behavioral study L Brennan, W Binney, E Brady Journal of nonprofit & public sector marketing 24 (3), 222-237, 2012 | 30 | 2012 |
| Developing better public policy to motivate responsible environmental behavior–an examination of managers' attitudes and perceptions towards controlling introduced species MJ Polonsky, W Binney, J Hall Journal of nonprofit & public sector marketing 12 (1), 93-107, 2004 | 30 | 2004 |
| Young adults and politics: Investigating factors influencing voter decision making TM Winchester, W Binney, J Hall Journal of Nonprofit & Public Sector Marketing 26 (3), 226-257, 2014 | 29 | 2014 |
| Is it green marketing, greenwash or hogwash? We need to know if we want to change things L Brennan, W Binney Deakin University, 2008 | 26 | 2008 |
| How do rural students choose their higher education institutions? Two regional Australian cases W Binney, C Martin Journal of Institutional Research in Australasia 6, 74-80, 1997 | 23 | 1997 |
Professor John HallProfessor of Marketing, Deakin University, Melbourne, AustraliaVerified email at deakin.edu.au
