| Paradigms at play and implications for validity in social marketing research L Brennan, J Voros, E Brady Journal of Social Marketing 1 (2), 100-119, 2011 | 106 | 2011 |
| Relating to marketing? Why relationship marketing works for not‐for‐profit organisations L Brennan, E Brady International Journal of Nonprofit and Voluntary Sector Marketing 4 (4), 327-337, 1999 | 86 | 1999 |
| Improving firm performance through NPD: The role of market orientation, NPD orientation and the NPD process M Reid, E Brady Australasian Marketing Journal 20 (4), 235-241, 2012 | 82 | 2012 |
| Market orientation and marketing in nonprofit organizations. Indications for fundraising from Victoria E Brady, J Brace‐Govan, L Brennan, J Conduit International journal of nonprofit and voluntary sector marketing 16 (1), 84-98, 2011 | 82 | 2011 |
| The raising of corporate sponsorship: A behavioral study L Brennan, W Binney, E Brady Journal of nonprofit & public sector marketing 24 (3), 222-237, 2012 | 30 | 2012 |
| Market orientation in not for profit organisations: The development of theoretical meaningfulness E Brady, LW Johnson Australian and New Zealand Marketing Academy Conference 2000, 116-121, 2000 | 10 | 2000 |
| Market orientation and suggestions for fundraising: Indicators from Victoria E Brady, J Brace-Govan, L Brennan, J Conduit International Journal of Nonprofit and Voluntary Sector Marketing 16 (1), 84-98, 2010 | 9 | 2010 |
| Towards a theory of sports fan loyalty D Fouvy, L Brennan, E Brady Australia-New Zealand Marketing Academy Conference, ANZMAC, 2011 | 5 | 2011 |
| Relationship between market orientation, management and execution of NPD and NPD program performance MJ Reid, E Brady Australian and New Zealand Marketing Academy Conference 2007, 969-975, 2007 | 4 | 2007 |
| A typology of overinclusive recycling A deBortoli, L Greenacre, E Brady Australian and New Zealand Marketing Academy Conference 2022: Reconnect …, 2022 | 3 | 2022 |
| Sex-in-advertising: a policy-setting taxonomy L Brennan, C Jevons, E Brady Communication, Politics & Culture 47 (2), 78-93, 2014 | 3 | 2014 |
| Conceptualisation of Market orientation in not for profit organisations E Brady Monash University, 2006 | 3 | 2006 |
| The Meaning of Market Orientation: How has it been defined? E Brady, LW Johnson Australian and New Zealand Marketing Academy Conference 2002, 2791-2801, 2002 | 3 | 2002 |
| FONGOs, BONGOs and PONGOs: The Misapplication of Market Orientation in Not For Profit Organisations E Brady, LW Johnson Aust NZ Marketing Academy Conf. 99, 1999 | 3 | 1999 |
| Market orientation in not for profits; does it need reconceptualisation? E Brady Academy of Marketing Conference 2005, 2005 | 1 | 2005 |
| Market orientation in not for profit organisations: management is not marketing L Brennan, E Brady, L Listokin Third Sector Review 4 (1), 5-22, 1998 | 1 | 1998 |
| Not all credits are equal: scale length bias H Petal, E Brady, L Greenacre Australian and New Zealand Marketing Academy Conference 2022: Reconnect …, 2022 | | 2022 |
| What’s in a name? A systems thinking framework for resource types in nonprofit marketing E Brady, L Brennan Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015 | | 2015 |
| Choice of suppliers in livestock industries: a contextual study of beef cattle producers I Coghlan, F Mavondo, E Brady Australian and New Zealand Marketing Academy Conference: ANZMAC 2014, 2014 | | 2014 |
| Market orientation: mulitple levels of abstraction E Brady, LW Johnson Australian and New Zealand Marketing Academy Conference 2003, 1068-1073, 2003 | | 2003 |
