| Customer service chatbots: Anthropomorphism and adoption B Sheehan, HS Jin, U Gottlieb Journal of Business Research 115, 14-24, 2020 | 819 | 2020 |
| The influence of service quality and trade show effectiveness on post‐show purchase intention UR Gottlieb, MR Brown, J Drennan European Journal of Marketing 45 (11/12), 1642-1659, 2011 | 119 | 2011 |
| Consumer-based brand equity (CBBE) in the context of an international stopover destination: Perceptions of Dubai in France and Australia F Kotsi, S Pike, U Gottlieb Tourism management 69, 297-306, 2018 | 103 | 2018 |
| Green consumption practices for sustainability: an exploration through social practice theory A Beatson, U Gottlieb, K Pleming Journal of Social Marketing 10 (2), 197-213, 2020 | 99 | 2020 |
| Consumer perceptions of trade show effectiveness: Scale development and validation within a B2C context U Gottlieb, M Brown, L Ferrier European Journal of Marketing 48 (1/2), 89-107, 2014 | 88 | 2014 |
| Virtual trade shows: Exhibitors’ perspectives on virtual marketing capability requirements U Gottlieb, C Bianchi Electronic Commerce Research and Applications 21, 17-26, 2017 | 71 | 2017 |
| Inclusivity and diversity: A systematic review of strategies employed in the higher education marketing discipline AS Riedel, AT Beatson, U Gottlieb Journal of Marketing Education 45 (2), 123-140, 2023 | 38 | 2023 |
| High on emotion! perceived value: influencing decision-making processes at international student recruitment trade shows UR Gottlieb, A Beatson Journal of Marketing for Higher Education 28 (2), 282-297, 2018 | 34 | 2018 |
| Privacy concerns and the purchasing of travel services online MR Brown, R Muchira, U Gottlieb Information Technology & Tourism 9 (1), 15-25, 2007 | 34 | 2007 |
| Identifying mobile health engagement stages: interviews and observations for developing brief message content K Burns, R Nicholas, A Beatson, M Chamorro-Koc, A Blackler, U Gottlieb Journal of Medical Internet Research 22 (9), e15307, 2020 | 14 | 2020 |
| Privacy concerns and purchase of travel product online MR Brown, U Gottlieba, R Muchira Information and communication technologies in tourism 2005, 285-295, 2005 | 10 | 2005 |
| The journey to work of young adults with mobility disability: a qualitative study on the digital technologies that support mobility C Amaral, M Chamorro-Koc, A Beatson, U Gottlieb, S Tuzovic, N Bowring Disability & Society 40 (3), 638-659, 2025 | 4 | 2025 |
| Why confidence leads to swifter tertiary education choices: A qualitative study of the international tertiary education industry of Australia UR Gottlieb, A Beatson Heliyon 9 (6), 2023 | 4 | 2023 |
| Co-creation through non-dyadic service experiences using service design UR Gottlieb, A Beatson, M Chamorro-Koc, B Camilleri Heliyon 8 (8), 2022 | 4 | 2022 |
| Integrating'role play'in assessment to strengthen professional conduct and accountability of students: a pilot study T Rainey, K Jayasuriya, U Gottlieb Proceedings of the 2014 Annual Conference of the Australasian Association …, 2014 | 4 | 2014 |
| Do You trust that brand selfie? A new scale to measure brand selfie credibility: an abstract T Lavan, U Gottlieb, S Tuzovic, R Mulcahy Academy of Marketing Science Annual Conference-World Marketing Congress, 451-452, 2021 | 2 | 2021 |
| The Rise of User-generated Content: How Credible are Brand Selfies? T Lavan, U Gottlieb, S Tuzovic High Tech and High Touch: The Future of Human Service: Book of Abstracts …, 2020 | 2 | 2020 |
| Exploring the intersection of flexible assessment and work-integrated learning U Gottlieb, A Beatson, A Riedel, M Jamwal-Girdler Journal of Applied Research in Higher Education 18 (8), 19-31, 2026 | | 2026 |
| Back to the future via human-centered artificial intelligence DH Lee, U Gottlieb Asia Pacific Journal of Marketing and Logistics, 1-29, 2025 | | 2025 |
| Mindsets: Key Determinants of Different Types of Transformation B Shafiei, C McLennan, A Lane, U Gottlieb Proceedings of the ANZMAC Conference 2023, 647-652, 2023 | | 2023 |