Nader Tavassoli

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Stefano PuntoniThe Wharton School, University of PennsylvaniaVerified email at wharton.upenn.edu
Gavan FitzsimonsEdward S & Rose K Professor of Marketing and Psychology, Duke UniversityVerified email at duke.edu
Bernd H. SchmittProfessor, Columbia Business SchoolVerified email at columbia.edu
Dr Jin K HAN _Verified email at smu.edu.sg
Chris janiszewskiUniversity of FloridaVerified email at warrington.ufl.edu
Philip M. ParkerINSEAD Chair Professor of Management ScienceVerified email at insead.edu
Jay RussoVerified email at cornell.edu
Steven SweldensProfessor of Consumer Behavior and Marketing, RSM Erasmus UniversityVerified email at rsm.nl
Alina SorescuProfessor of Marketing, Mays Business SchoolVerified email at tamu.edu
Joel HuberAlan D. Schwartz Emeritus Professor of Marketing Duke UniversityVerified email at duke.edu
Frank R. KardesProfessor of Marketing, University of CincinnatiVerified email at uc.edu
Yih Hwai LeeNational University of SingaporeVerified email at nus.edu.sg
Rajesh ChandyProfessor of Marketing, London Business SchoolVerified email at london.edu
Andrew KuoAssistant Professor of Marketing, Louisiana State UniversityVerified email at lsu.edu
Yigang PanYork UniversityVerified email at yorku.ca
John Wesley HutchinsonProfessor of Marketing, Wharton School, University of PennsylvaniaVerified email at wharton.upenn.edu
Patti WilliamsWharton School, University of PennsylvaniaVerified email at wharton.upenn.edu
Tanya L. ChartrandDuke UniversityVerified email at duke.edu
Jane E. RaymondUniversity of Birmingham, UKVerified email at bham.ac.uk
Christine MoormanT. Austin Finch, Sr. Professor of Business Administration, Duke UniversityVerified email at duke.edu

Nader Tavassoli

Professor, London Business School

Verified email at london.edu - Homepage


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Language and consumer memory: The impact of linguistic differences between Chinese and English BH Schmitt, Y Pan, NT Tavassoli Journal of consumer research 21 (3), 419-431, 1994	419	1994
Non-conscious influences on consumer choice GJ Fitzsimons, JW Hutchinson, P Williams, JW Alba, TL Chartrand, ... Marketing Letters 13 (3), 269-279, 2002	402	2002
Selective attention determines emotional responses to novel visual stimuli JE Raymond, MJ Fenske, NT Tavassoli Psychological science 14 (6), 537-542, 2003	305	2003
Employee-based brand equity: Why firms with strong brands pay their executives less NT Tavassoli, A Sorescu, R Chandy Journal of Marketing Research 51 (6), 676-690, 2014	216	2014
Program involvement: are moderate levels best for ad memory and attitude toward the ad? NT Tavassoli, CJ Shultz, GJ Fitzsimons Journal of Advertising research 35 (5), 61-72, 1995	207	1995
The influence of selective attention and inattention to products on subsequent choice C Janiszewski, A Kuo, NT Tavassoli Journal of Consumer Research 39 (6), 1258-1274, 2013	204	2013
Homeostasis and consumer behavior across cultures PM Parker, NT Tavassoli International Journal of Research in Marketing 17 (1), 33-53, 2000	200	2000
The differential interaction of auditory and visual advertising elements with Chinese and English NT Tavassoli, YH Lee Journal of Marketing Research 40 (4), 468-480, 2003	162	2003
Temporal and associative memory in Chinese and English NT Tavassoli Journal of Consumer Research 26 (2), 170-181, 1999	147	1999
Memory for print ads: Understanding relations among brand name, copy, and picture BH Schmitt, NT Tavassoli, RT Millard Journal of Consumer Psychology 2 (1), 55-81, 1993	143	1993
Choice based on goals SMJ Van Osselaer, S Ramanathan, MC Campbell, JB Cohen, JK Dale, ... Marketing letters 16 (3), 335-346, 2005	129	2005
Social context and advertising memory S Puntoni, NT Tavassoli Journal of Marketing Research 44 (2), 284-296, 2007	126	2007
Gender identity salience and perceived vulnerability to breast cancer S Puntoni, S Sweldens, NT Tavassoli Journal of Marketing Research 48 (3), 413-424, 2011	118	2011
Color memory and evaluations for alphabetical and logographic brand names. NT Tavassoli Journal of Experimental Psychology: Applied 7 (2), 104, 2001	118	2001
Language in multimedia: Interaction of spoken and written information NT Tavassoli Journal of Consumer Research 25 (1), 26-37, 1998	114	1998
Auditory and visual brand identifiers in Chinese and English NT Tavassoli, JK Han Journal of International Marketing 10 (2), 13-28, 2002	111	2002
Scripted thought: Processing Korean Hancha and Hangul in a multimedia context NT Tavassoli, JK Han Journal of Consumer Research 28 (3), 482-493, 2001	109	2001
Climate, psychological homeostasis, and individual behaviors across cultures NT Tavassoli Understanding Culture, 211-221, 2013	71	2013
Spatial memory for Chinese and English NT Tavassoli Journal of Cross-Cultural Psychology 33 (4), 415-431, 2002	58	2002
Why marketers are returning to traditional advertising C Moorman, M Ryan, N Tavassoli Harvard business review, 2022	36	2022

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